Top SEO Trends & Predictions For 2018
Search Engine Optimization (SEO) is constantly evolving at a high pace. Because the industry is so dynamic, it is important to stay on top of the latest industry changes going on. Below, we will be going over some of the top SEO trends for 2018
Top SEO Trends in 2018:
More Focus On End User.
As search engines become even more closely intertwined in the fabric of the consumer’s buying process, you can expect much more emphasis on the end user and their respective experience. This can be expected because there are going to be much more reasons to ensure that the end user has a very good overall experience.
Not only do search engines want to guarantee that their end users have a good experience to ensure that they continue to use the search engine, but also because there is a lot of money to be made from search engines that are able to do so. Therefore, you can expect more search engines to focus on the end user’s experience and rank content according to which websites are able to effectively go along with this philosophy.
A continued approach towards optimizing the mobile experience is expected as an SEO trend in 2018. As a result, you want to make sure that you are fully optimizing your website to be able to not only be viewed on mobile devices but also so that it is actually well optimized to be viewed on such devices. Because a majority of consumers are now actively using mobile devices in order to find various products and services they might want, it is imperative that you are able to optimize the mobile experience for your website(s) as it is going to be the best way to ensure that they rank as high as possible.
As artificial intelligence gets increasingly popular and useful, you can expect voice search to increase with it. This is because people are becoming much more engaged with the idea of having someone that can do all of the searchings for them. This is only going to become more popular so an SEO prediction for 2018 is that websites that aren’t reachable by voice searches might lose some of their rankings. Because this is quickly gaining steam, you can expect there to be a lot of changes to the ranking system and how things are actively ranked with this type of feature. There are likely to be major changes with the location-based content, previous searches, personalized information, and even keyword research based on things that are spoken.
Overall, this year is sure to bring a lot of new changes that you should be fully aware of.