4 Simple Tips To Apply SEO To Video Marketing

Are you using videos to diversify your content portfolio? If so, then you’re one step closer toward attracting more targeted customers. But just like crafting traditional blog posts, you must actively promote your videos if you want them to be seen by your target market. No matter how good your content is, it proves useless if nobody sees it. Following are 4 tips that you can use to apply SEO to your next video marketing campaign.

Provide Real Value To Viewers

This is obvious advice, but it can prove the most important. Make sure to provide value to your visitors. You don’t want your videos to contain information that can be found elsewhere on the web. Make it informative and entertaining at the same time. This makes it likelier for your target audience to watch your full video and place more trust in your brand. Remember that search engine optimization is not just about getting rankings but increasing the amount of value you are providing and then drawing attention to that value. This is how proper SEO is implemented and can sustain a business long-term!

Host To Your Own Domain

You want to drive traffic to your website, not away from it. This is why it pays to host your videos on your own domain. Sure, uploading on YouTube may make sense because millions of people use the site daily. You can add a link to your website in the description, but this method means that search engine crawlers first visit YouTube before your website.

Boost Interaction & Optimize Videos For Search Engines

There are several ways to create interactive content. Adding elements to your videos that compel viewers to take action can lead to higher engagement and conversion rates. In a sense, you “gamify” your videos to grab the attention of your target market. Adding captions, annotations and other elements are all great ways to increase interaction.

In addition to that, don’t just guess what the titles of your videos should be. Here’s a few tips from an SEO expert in Perth: Try doing a few searches in Google and look at the keyword suggestions to find out what people are searching when they are looking for similar topics. This helps you build a habit of doing research before putting any content out on the Internet. The more accurate your research is, the more traction your content will get. So when you find out keywords and search phrases that are being searched on Google and in YouTube, sprinkle these in your Video Titles and Descriptions.

Use The Right Keywords For SEO

Keyword research also plays a role in video SEO. It helps you discover the language used by your prospective customers. Make sure to incorporate your keywords in the video title and description. Don’t overdo it. Otherwise, you may not trigger the over-optimization filter. Remember to make your titles and descriptions concise and engaging to effectively capture the interest of your audience.