5 Simple Strategies to Get More 5-Star Google Reviews (& Why It’s Important)

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July 4th. 2024

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Google Reviews

Google reviews are a powerful tool for local businesses. According to BrightLocal’s Local Consumer Review Survey 2024, 81% of people read reviews on Google, and 69% of consumers feel more positive about using a business if its reviews are positive. Another report found that 88% of consumers trust online reviews as much as they trust recommendations from friends.

This shows that businesses with a higher number of positive reviews are more likely to attract customers. So, whether you’re a small, local business or a larger international company, figuring out how to increase your Google reviews can significantly enhance your reputation and attract more customers.

In this article, we’ll share 5 simple strategies on how to increase reviews on Google for your business.  

What Are Google Reviews? 

Google reviews are evaluations left by customers on your Google My Business profile. These reviews allow customers to share their experiences and rate your business on a scale of one to five stars. 

Each review can include written feedback, photos, and a star rating. These reviews are visible in Google search results and Google Maps, influencing potential customers’ perceptions of your business.

How to Boost Reviews on Google: The Benefits

Google reviews significantly affect your business’s online reputation and visibility. Google considers the quantity, quality, and recency of reviews as key factors in its local search ranking algorithm. This means that having more positive and recent reviews can improve your business’s ranking in local search results, making it easier for potential customers to find you.

This is why “how to increase Google reviews” should be a relevant question on every business’s to-do list. Here are the main benefits of getting more Google reviews for your business. 

Google reviews build trust with potential customers

When potential customers see numerous positive reviews, they are more likely to trust your business. A study by Statista found that an average consumer reads 10 reviews before trusting a business. 

Positive reviews act as social proof, showing new customers that others have had good experiences with your business – so they can, too. This positive perception of your business can be crucial in converting doubtful customers into actual clients.

More genuine Google reviews mean better local SEO

Google reviews significantly impact your local SEO. The more reviews you have, the higher your business can rank in local search results. According to BrightLocal’s Local SEO Ranking Factors 2023 report, review signals make up 16% of the ranking factors for local pack results. 

By figuring out how to improve Google reviews and encouraging customers to leave positive ones, you can improve your chances of ranking higher in local search results. This can lead to increased traffic to your website and more customers walking through your door.

Google reviews help customers make purchasing decisions

Customers often rely on reviews to decide where to spend their money. According to a report by Spiegel Research Center, products with five reviews are 270% more likely to be purchased than those without reviews. 

This shows how impactful reviews can be in influencing customer behaviour. By implementing strategies on how to increase reviews on Google, you can make it easier for potential customers to choose your business over competitors.

How to Increase Google Reviews: 5 Simple Strategies 

Increasing the number of positive Google reviews for your business is crucial for building trust, improving local SEO and helping potential customers make informed decisions. 

Here are five simple strategies to help you get more 5-star Google reviews.

1. Create a shortened Google reviews link

One of the easiest ways to get more Google reviews is by making the process as simple as possible for your customers. You can do this by creating a shortened Google reviews link. A shortened link is easy to share and reduces friction for customers who want to leave a review.

Are you wondering how to get a Google review link? Use our Google Review link generator to create a custom, shortened link for Google reviews that directs customers straight to your review page. 

By making the link easily accessible, you’re more likely to get more reviews. This simple step is a great solution to the “how to boost reviews on Google” problem.

2. Ask your previous clients to leave a Google review

Often, the best and simplest way to get more Google reviews is to ask your customers to leave one. Many satisfied customers are happy to leave a review if you ask them. BrightLocal discovered that 57% of consumers will leave a review if personally asked, while 51% will do so when prompted through email or SMS.

Reaching out to previous clients and encouraging them to share their experiences is a great way to boost reviews on Google.

Here’s a templated outreach message you can use:

Hi [Customer’s Name],

We hope you enjoyed your experience with [Your Business Name]. We would greatly appreciate it if you could take a moment to leave us a Google review. Your feedback helps us improve and helps others learn about our services. You can leave your review here: [Google Review Link]

Thank you for your support!

Best regards,

[Your Name]

3. Provide an excellent customer experience

Naturally, you can’t expect customers to leave positive reviews without making an effort to meet and exceed their expectations. Providing an excellent customer experience is the foundation for getting more 5-star Google reviews. When customers have a positive experience with your business, they are more likely to leave a glowing review.

Focus on delivering high-quality products or services and ensure that your customer service is top-notch. Address any issues promptly and make sure your customers feel valued. Happy customers are more likely to leave positive reviews, which will improve your Google review profile and boost your local SEO.

4. Respond to all Google reviews, good or bad

Responding to your customers’ reviews shows that you value their feedback and are committed to improving your business. Responding to all Google reviews, whether positive or negative, can help build trust and demonstrate your dedication to customer satisfaction.

For positive reviews, thank the customer for their feedback and express your appreciation. For negative reviews, acknowledge the issue, apologise if necessary and offer a solution or invite the customer to contact you directly to resolve the problem. 

Although dealing with unsatisfied customers can be uncomfortable, replying to negative reviews should be a non-negotiable part of your reputation management strategy. 

By replying, you acknowledge the customer’s feelings and make them feel valued. This can help you turn a negative experience into a positive one and may even encourage the customer to update their review or return to your business.

5. Add the Google reviews link to your email signature

Another smart and highly effective strategy to increase reviews on Google is to add the Google review link to your email signature. Every email you send can serve as a gentle reminder to customers to leave a review.

Here’s how you can do it:

  • Step 1: Create a shortened link for Google reviews using our Google Review link generator.
  • Step 2: Add a call to action in your email signature, such as “Please leave us a review on Google,” followed by your link for Google reviews.

Including the link in your email signature makes it easier and more accessible for customers to leave a review, which can significantly increase their chances of doing so over time. This strategy requires minimal effort but can significantly boost your Google reviews.

How to Improve Reviews on Google: Additional Tips 

If you’re still wondering how to increase Google reviews and share your Google review link with customers, here are some additional tips you may find helpful.

    1. Encourage reviews after positive interactions: Ask for reviews immediately after a positive interaction, such as a successful project completion or a purchase. Customers are more likely to leave a review when their positive experience is fresh in their minds.
    2. Use social media: Share your Google review link on your channels and encourage your followers to leave reviews. Social media is a great platform to reach a broader audience and increase your Google reviews.
    3. Offer incentives: While you cannot buy Google reviews, offering small incentives like discounts or freebies for leaving a review (without specifying that it must be positive) can motivate more customers to share their feedback.
  • Never buy Google reviews: It’s against the rules and could seriously harm your reputation. Instead, focus on encouraging feedback naturally by implementing different strategies on how to increase reviews on Google. 

How to Increase Reviews on Google: FAQs

Can you buy Google reviews?

Buying Google reviews violates Google’s policies and can result in penalties, including account suspension or removal of reviews. Focusing on authentic customer feedback is crucial to build trust and credibility.

Can you delete a Google review?

Although you can delete Google reviews you’ve posted yourself, you cannot directly delete reviews from others. Instead, you can flag inappropriate reviews to Google for removal if they violate guidelines.

Are Google reviews really that important for my local business? 

Absolutely. Google reviews influence potential customers’ decisions, improve local SEO, and build trust. Positive reviews highlight your business’s strengths and help differentiate you from competitors. Responding to reviews also shows engagement and customer care, further enhancing your reputation.


  1. Local Consumer Review Survey 2024
  2. The Importance Of Online Customer Reviews
  3. Statista
  4. Local SEO Ranking Factors 2023
  5. Spiegel Research Center

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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