Finding the right digital marketing agency can be tricky business. You need to find one that is the right fit and trustworthy to work with. Most important, one that will actually deliver on their promises.
However, internet marketing can be difficult to wrap your head around and how do you gauge the difference in quality when the services involved are intangible and not easy to understand? In this article, we will cover the pitfalls of selecting the right SEO and digital marketing agency and avoiding the common mistakes. Although the following points are more specific to SEO, they apply to other internet marketing services as well such as social media consulting and paid traffic marketing.
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Avoid SEO Agencies That Offer Menu Pricing
Any Company that offers fixed amount pricing for various “packages” is basically implying that the amount of effort that goes into ranking a local barber shop’s website is the same as a large national company going after a MUCH bigger market. So if you think that someone can increase your revenue by hundreds of thousands of dollars by charging you $500 per month, think again!
SEO companies that intend to deliver on their promise are likely to customize your fee depending on your circumstances in the same way that your doctor or surgeon would charge you based on the extremity of the problem they are solving. You can generally get a free SEO report for your website and make a decision based on the information presented you in the report.
Check Their Google Rankings
Make sure they have MULTIPLE first page rankings for themselves or their clients. Every marketing agency can make claims but can they back it up with actual results in competitive markets? If they can’t, what makes you think they can get results for you?
Internet Marketing is NOT For Your IT Team
Don’t rely on your “IT guy/team” for your online marketing decisions. Just because someone works around computers does not mean they know the first thing about Search Engine Optimization. Of course, for their own job security, they’re not likely to admit it. But that’s the truth. Because if they did, you would be on the first page already.
Online marketing is its own separate industry and to get good results, you will need to invest in an SEO expert Perth who has experience with generating organic traffic.
Avoid Outsourcing Overseas
Make sure the actual work being done on your website is not being OUTSOURCED. Most firms do this (understandably to keep their costs down) but the quality of SEO work done in India or Philippines is so poor that it will eventually hurt your website more than anything. Once your website is penalized, it is extremely hard and time-consuming to revive. It’s always good to know who exactly is doing work on your website.
Check Their Referrals & Reputation
Choose someone who is a full-time professional. Due to the low barrier to entry in this profession, any person who reads a few blogs, watches a few YouTube videos and buys a $20 eBook online can call himself an expert while working a full-time job at McDonald’s to pay their bills. If they’re not skilled enough to, at least, sustain their costs entirely from an SEO business, then what are the odds they can increase YOUR revenue?
A.P. Web Solutions is an online marketing agency that specializes in Search Engine Optimization. We also operate in Perth (Western Australia) and have several clients based in the city. Contact us for Perth SEO services.