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Abrar

Gauge Your Google Traffic With This Simple SEO Tool

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips, SEO tools

Building up your presence online is paramount to increase your sales. Nowadays, it is not enough to be on paid, sponsored ads here and there; you need to master Google. This search engine holds the key to boost your brand beyond what you ever dreamt of. We are going to go through one of the best, most revolutionary tools that will be a shortcut to get you there.

Why is SEO positioning important?

Let’s begin with a question. When was the last time that you went to the second page of Google searches to find the result you were looking for? Just like you, most customers (or potential ones) do not get that far. Thus, you need to be on the first page of results for them to even find you. What this means is that ranking high on SEO for Google means to be in consumer´s faces. If you are not within the clicking range, then you are not even competing.

How to master SEO?

This is a question that most people ask themselves while scratching the top of their heads. Well, let’s begin by saying that SEO is not nuclear physics. You don’t need to have a Master’s Degree in it. What you need is to learn where the shortcuts are and how to take advantage of them.

The software we are about to discuss represents exactly that: a one-stop tool for SEO optimisation. Let’s get right into what this software does and why you need to start working with it today.

Why ‘Keywords Everywhere’?

Have you got any idea of how many people search for the keywords you are targeting? Then how do you know your efforts are focused on the right path? These are questions that pushed the masterminds of this tool to create it and literally what it does best. You´ll get a full insight into your business needed approach and the tools to shift your cannons and aim for the correct target.

Let’s take a look at the core benefits it has to offer:

Benefits

Although they are more than we can list for the purpose of this post; here are the app´s three main benefits in our opinion.

  • Numbers and real traffic The software asks you to enter the exact keywords you are aiming at. Once you´ve done it, it will show you exactly how many people are searching for your keywords in Google. What is this good for? Well, it is a great way to give you a gauge of traffic availability in your segment/niche and city. Pursuing keywords that are nice but have no traffic is the modern version of paying for an ad in a newspaper selling no copies. The first benefit is all about knowing which are the keywords generating traffic.

 

  • Potential ROI In case you are not familiar with the term, ROI means Return On Investment. The higher this number, the more you´ll get back from making an effort and targeting those keywords. ROI is a number that comes from a mathematical equation and fluctuates with the amount of money you put in as well. If you invest wisely and put your hard-earned money on the right ones, results will be optimal. This second benefit is all about how much of what you put in, those keywords will give you back.

 

  • Related keywords From the previous benefits you know which keywords have the biggest traffic and will give you the highest ROI. This third benefit is all about targeting those specific keywords that come from that combination. The app will give you a list of the related keywords with their traffic volume. This will help you choose the perfect keywords to aim at. Focusing your strategy is a straight line to making your money work for you more efficiently.

Conclusion – The time is now

The internet used to be this wild land with no rules and pioneers got the best of it. Understanding the new rules of SEO marketing strategies is nothing short from basic for your business success. ‘Keywords Everywhere’ is the perfect tool to aim your efforts and money in the right direction. Use it, master it, and pave the road to success.

Google Core Algorithm Update June 2019

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, SEO News & Updates, seo tips

Updates from the Search Engine Marketing world!

Core Algorithm Update June 2019

In a rare move, Google announced on 3rd June that they would be rolling out a core algorithm update this month. It is unusual for Google to announce updates before they are rolled out.

google core algo update june 2019

They have since announced that the Core Update is now live. To check if your website has been affected by this update, the following needs to be audited: Search Console activity & Google Analytics organic activity.

What is a Core Update? Google has multiple algorithms overlaid on each other so that they are able to tweak various parts of the search engine without affecting others every time they make a minor update. A Core Update is related to the core algorithm, which sits at the base of all these and impacts the main search algorithm itself.

Your website may have been affected by the update, if you’re seeing lower organic activity since 3rd June. The update is still very new and there isn’t enough data available to determine which parts of the core algorithm were tweaked. We’re keeping a close eye on it and will let you know in coming weeks once we have more concrete information! In the meantime, if you’d like us to audit your site, please don’t hesitate to give us a call at 1300780112.

In other news, here are a few more changes we have noticed in the SERP’s that may be of interest:

Rating Score Snippets in Search

Want more visitors to your site? Once your website is ranked on Page 1, one of the ways you can increase traffic is by standing out from competitors and increasing your click-through rate (CTR).

Here’s a great way we’ve been able to do it for ourselves:

schema star rating in serpsReviews and ratings are an important factor in deciding who gets the most Clicks. By leveraging the reviews we already have, we can get our overall rating score (with the stars) to appear in Google, thus increasing CTR and getting more traffic!

While this feature has existed in the SERP for a while, it went away for quite some time as Google had imposed penalties to a lot of websites for the misuse of schema. But this time around, it seems to be back for good!

Want the 5-star ratings to appear in Google for your rankings? Get in touch and we’ll make it happen!

 

Favicons in Mobile SERP’s

Google has started rolling out some changes for mobile search results, which make the websites’ favicons appear in the search result itself. With this new design, a website’s branding can be front and center, making your website stand out from your competitors’ listings.
mobile serp favicon update

You can see Before & After screenshots above. So make sure your website has a favicon!

Google Bans Tech Repair Businesses from Adwords

By | Google AdWords, Pay Per Click Marketing, Search Engine Marketing

Search engine juggernaut Google has announced that it will heavily restrict all advertising on its platforms done by third-party tech support and repair businesses (such as smartphone repair, laptop repair and so on). It has taken this step in a bid to thwart the rise of fraudulent and ‘harmful’ companies that are using Google platforms to place their advertisements.

google bans computer and tech repair on adwordsWhat’s more, this heavy restriction will be followed by a roll-out of a verification process for companies in the tech support sector to filter legitimate businesses from the scams.

David Graff, Google’s director of global policy said in a post on the Google Ads blog that the company is currently pushing back against fraudulent companies, which has resulted in these extreme measures. The company reportedly also takes down 100 ‘bad ads’ per second.

According to Graff, the company has also worked with law enforcement and government agencies to address abuse in this area. However, because the actual fraudulent activity takes place off the Google platform, it becomes increasingly hard to separate the legitimate businesses from the bad ones.

Graff admits that measures won’t result in the complete elimination of ‘bad actors’, but the company will keep doing all it can to keep its advertising platform safe for everyone.

This new policy is already having drastic repercussions for third-party tech support providers, as even legitimate businesses are being restricted from advertising. Since this is an industry-specific ban, even working with an Adwords agency won’t help your case, regardless of how well-optimised your campaigns are!

Of course, for legitimate businesses, this new policy means that they must go through a verification process to place ads on the Google platform. However, this could actually be good news for legitimate businesses as there will be less players in the space than before, making pay-per-click costs cheaper and the competition less severe.

Google’s Ad Grant for Nonprofit Organisations: Everything You Need to Know

By | Google Ad Grants, Google AdWords, Pay Per Click Marketing

Nonprofit organizations often work with tight budgets, as most of their funds come through donations. A challenge for such a nonprofit is going to be its marketing: how can it reach the most amount of people while still spending the majority of its budget on performing the actual charity work? Well, technology is here to help and this time it’s from internet search giant Google. Google’s Ad Grant program helps nonprofit organization use its AdWords digital advertising platform to increase the exposure of their website.

What is Google Ad Grants?

Think of Google Ad Grants as the nonprofit version of Google AdWords. And it’s not some stripped-down version ogoogle adwords for nonprofits, google for nonprofits australia, google grant managementf the platform either – you retain all of the functionality of regular AdWords. Google gives nonprofit organizations a budget of $10,000 per month to advertise on the AdWords platform. This works out to about $329 USD per day.

So if you’re running a nonprofit organization and are looking to increase the reach of your noble cause, the Google Ad Grants program seems like a pretty straight-forward choice, right?

Not quite, as Google has stringent procedures through which it vets organizations to be eligible for its free advertising program. Of course, these strict guidelines are in place so no one abuses the system but it also places a significant barrier to charities that don’t have full-fledged digital marketing departments.

Google Ad Grants Eligibility Criteria

If you work at a non-profit and the Google AdWords for nonprofits program sounds enticing, then you must be aware of the eligibility criteria that comes along with it.

To be eligible for Google Ad Grants an organization must:

  • Hold a current and valid charity status in one of the approved countries: For example in the US, you must have a current 501(c)(3) status. In Australia, you must be registered with your local TechSoup partner (Connecting Up) and be validated as a nonprofit organization.
  • Not one of the of the following:
    • Government entity or organization
    • Hospital or healthcare organization
    • School, childcare centre, academic institution or university. Please note that philanthropic arms of education institutions are still eligible.
  • Acknowledge and agree to Google Grant’s required certifications: These certifications outline the methods used to receive donations and the way in which these donations will be used afterwards.
  • Have a functioning website that provides adequate detail: The website should be fully functional and ideally should have some sort of a mechanism to receive donations. It should also provide adequate information about your charity and its purpose.
  • For Australian nonprofits, the requirements are:
    • Organisations must be registered with ConnectingUp, TechSoup Global’s regional arm.
    • Organisations must be a non-government, non-profit entity that is income tax exempt (ITE) as defined by Australian Charities and Non-Profits Commission (ACNC) and/or Australian Taxation Office (ATO).

How to Maintain Google Ad Grant Eligibility

Getting a Google Ad Grant can be quite challenging, especially for charities and nonprofits that don’t have experienced digital marketing resources in-house. However, getting a Google Ad Grant is only part of the challenge, as you have to actively ensure that your eligibility is maintained by way of following strict guidelines set by Google.

  • All of the ads in your account must link to the nonprofit URL as specified in your Google Ad Grant application.
  • You must be actively engaged in your Google Ad Grant campaign, logging in at least once a month. Failing to comply with this rule will result in your account being paused without notification.
  • The ads you put to use must reflect the purpose of your mission effectively. You can also sell products as long as you ensure that 100% of the proceeds will go on to supporting your nonprofit organization.
  • Your ads cannot lead to a landing page on your site whose prime purpose is to send visitors to other sites.
  • Your ads cannot offer financial products such as credit cards or mortgages. Donations should be in the form of money, and not goods such as cars, boats or property.
  • Your website is not allowed to participate in Google AdSense or affiliate advertising links (such as Amazon Affiliates).

Violation of any of the above-stated guidelines will result in your removal from the Google Ad Grant program. These guidelines can be changed at any time so always stay up to date.

Restrictions on Google Ad Grant Advertisements

Along with the eligibility criteria and member guidelines, you’ll also need to set of rules for your Ad Grant ad campaigns:

  • Previously, Google had a maximum cost-per-click (CPC) limit of $2 USD, but that has been lifted as long as you use their ‘Maximize Conversions’ bid strategy. Under this strategy, Google will automatically measure the ideal bid for you using machine learning, leading to optimized campaigns. In the past, Google Ad Grant members had to set bids really low due to the limit of $2 USD, which resulted in lesser clicks.
  • Daily budget is set at $329 ($10,000 USD per month).
  • Your ads will only appear on Google.com – you cannot use Search Partners.

The real challenge with Google Ad Grants is that you’ll oftentimes find it hard to spend the $10,000 USD monthly limit because of the ad and keyword restrictions. What’s more, Google has a policy where if you don’t have a CTR (click-through rate) of at least 5%, your Ad Grant will be paused.

Because of all the factors involved in managing a Google Ad Grant , it can be complex for nonprofits to manage it. Getting a Google Ad Grant is hard enough, but maintaining it is the real challenge. That is why it’s imperative that nonprofits employ skilled Adwords Managers. Ideally, Google Adwords specialists who understand the Ad Grant comprehensively to effectively utilize it. Sure, a good Adwords consultant will come at a cost but then the organization is also getting $10,000 in free ad money.

Of course, if the ads are being run successfully, then the Google Grant management cost will be completely negated.

A.P. Web Solutions works with several Australian Nonprofit organisations to help them set up and manage Google Ad grants. Here’s a screenshot of an NFP’s Google Analytics within a month of engaging our services:

GET THE SAME RESULTS FOR YOUR NONPROFIT ORGANISATION!

 

Meta Elements – Everything You Need to Know About Meta Tags

By | Search Engine Marketing, search engine optimization, seo tips

Meta elements or meta tags are text elements of any website that help search engines in identifying the content subject matter of a page. Meta elements are never visible to end users, as they’re hidden in the page’s code.

WordPress users might be familiar with the ‘tagging’ of content, a way to categorize content based on subject. Meta elements work in the same way, but they’re part of a web page’s underlying HTML. They’re usually placed in the ‘header’ part of a web page, and are usually the first to be seen by search engine crawlers.

Meta Elements – Why They Matter for SEO

In the realm of SEO, knowledge on how to effectively use meta elements is part of the most basic of trainings. Meta elements are not as important to a page’s SEO as they used to be, thanks to advanced search engine algorithms that can analyze and deduce what a page’s content is about.

To view a page’s meta tags, all you have to do is right-click anywhere on it and click on ‘View Page Source’:

view sourceThere are several different meta tags available, but their usefulness varies quite a bit. In fact, there only a handful of meta tags that search engines such as Google understand.

Important Meta Elements for SEO

As mentioned above, Google understands a select number of meta tags. And perhaps the most important of these meta elements, which will have an impact on your site’s SEO are:

  • Meta title tag – <title>Title of the page</title>: The contents of this tag are shown as the title in search results.
  • Meta description tag – <meta name=”description” content=”some content” />: This tag provides a brief description of the page. A summary of a summary, as its length is very short.
  • Meta robots tag – <meta name=”robots” content=”arg0, arg1”/>: This tag specifies what search engine crawlers should do with the page.
  • Meta keywords tag – <meta name=”keywords” content=”kw0, kw1..”/>: This tag specifies a set (or array, specifically) of keywords that are relevant to the page.

Meta Title Tag

The meta title tag is perhaps the most important of all meta elements, because it’s going to be processed by search engines and then shown as-is to search users.

Whenever you make a search on Google, you’re presented with a set of search results. The main titles of those search results are actually the meta titles of those pages.

Meta title tags are also visible at the top of a browser:

meta titleThe meta title tag is important because it is one of the few meta elements which is visible directly to web users. A badly worded meta title is going to drive away search users, thus severely affecting its click-through rate.

Meta Description Tag

The meta description tag is just as important as the meta title tag, as it can be seen by users in search results.

Usually, the meta description tag contains valuable and actionable information about a page’s content.

meta descriptionWhat most SEO specialists try to ‘fill’ a page’s meta description with highly-searched keywords so the page has better chances to come up in search results. This is a good practice, as long as you don’t go overboard with keywords.

Usually, Google will choose to display the first 155 characters of a meta description, so try keeping it brief and to the point, with well-chosen keywords.

Meta Robots Tag

The meta robots tags act as instructions for search crawlers on what they should do with your page. These tags are generic, and are used to control the behaviour of all search engines, not just Google.

The robots tag can be specified with different arguments based on what you want the search crawlers to do (default values are index and follow):

  • noindex: Prevents the page from being indexed by search engines.
  • Nofollow: Prevents search engines from following links on the page.

Meta Keywords Tag (Deprecated)

The meta keywords tag is not recognized by Google anymore, since it was notorious for being abused by search engine marketers to ‘steal’ traffic by using popular (but unrelated) keywords for web pages.

Optimizing Meta Elements for SEO

Meta elements still play a vital role in determining how well your page will be ranked by search engines. As such, it is important to come up with meta elements which are produced using SEO strategies such as keyword research.

There is no simple formula to help you come up with meta titles and descriptions that will be viewed more favorably by search engines. For titles, it is absolutely important that you include the core keyword once. For meta descriptions, many users make the mistake of ‘stuffing’ them with keywords. This has an adverse effect on readability, and thus reduces reader confidence and trust.  

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