Free Strategy

Call Tracking

Track Every Phone Lead Source Accurately

Are phone enquiries important for your business? If so, you should know where your phone leads are coming from.

This information will provide you with invaluable insights you can use to optimise your current SEO and SEM campaigns for even greater success.

With Call Tracking, you can uncover essential insights about your incoming phone leads, like which channels are driving the most phone enquiries.

This detailed information empowers you to create more targeted marketing campaigns, ultimately driving more leads and sales to your business.

Call Tracking Services Australia Trusts

At A.P. Web Solutions, we don’t just increase your website visitors and leads using our SEO and SEM services.We know the importance of tracking ROI and leads accurately to measure the performance of your marketing campaigns.

We also paint a clear picture of your user journey.

With our Call Tracking services, we help businesses across Australia understand which channels are generating the most phone leads.

We also help them see how phone sales fit into their customers’ journey and affect the ROI of their marketing campaigns.

We then utilise this data to optimise your SEO and SEM campaigns, ensuring that all the pieces fit together seamlessly to form a cohesive and effective marketing strategy.

Ready to find out where your phone leads are coming from? Get in touch with us today.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).


Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

APWS Core 4 Values


Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.