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Asterie Clinic

AI, B2C, Google Ads, SEO

Injecting organic growth - shortlisted award campaign

48%

Increase in organic website enquiries

271%

Increase in non-branded organic traffic

400%

Increase in Page 1 keywords

Asterie Clinic’s campaign shows the power of building and marketing a website based on thorough data, keyword, competitor, and market analysis.

We were able to achieve 2.5x increase in the organic reach of the website in just 6 months in a competitive market and did so by completely restructuring the website from scratch and positioning it based on detailed keyword analysis & mapping.

This case study proves to marketers and clients alike that achieving organic growth in a 6-month timeframe is indeed possible, and that new business, or businesses in competitive markets need not rely on Paid Traffic, as long as they take a strategic, structured and data-driven approach to building their Organic presence, by taking inspiration from competitors, analysing what works, adding your USP’s to the mix, and finally building the best version of your website positioned optimally to generate leads.

Increasing conversions and driving organic traffic to the site, while reducing overall Paid Search spend
48% increase in conversions from organic traffic in 6 months
Over 2.5x increase in conversions from organic traffic
Non-branded keywords improved by almost 4x
Almost a 4.5x increase in keywords on Page 1 over 6 months

Objectives

Increase enquiries generated through the website
Increase organic reach of the website
Reduce reliance on Paid Search & help Asterie reduce their overall monthly expenditure

Challenges

Deducing direct and non-direct competitors, to provide an appropriate strategy to improve Sitemap structure
LSI keywords limited on-page efforts, and a blog strategy implemented to rank informative blog articles
Website was outdated and required UX updates to improve CRO, which incl. a mega menu, translated to organic traffic growth of 168% over 6 months
The cosmetic industry received some negative press re: Liposuction, and action taken to uninstall, redirect, deindex liposuction procedures, and later, the decision taken to reinstall this Category giving OT a boost again
Legislative restrictions around use of the term “botox” which is a high search volume keyword

Results

48% increase in organic website conversions 271%
271% increase in non-branded organic traffic
400% increase in Page 1 keywords
Increased monthly Organic traffic percentage from 13% to 65%, helping client reduce their total monthly expense from $13-15k to $5k

Month	Total Keywords Ranked on Page 1	Total Organic keywords
March 2022 (benchmark)	41	476
Aug 2022	185	2320
Percentage Increase	351% increase	387% increase

Month	Organic Traffic %	Paid Traffic %
Aug 2021 (benchmark)	390 users (13% of total)	2489 users (83% of total)
Aug 2022	1830 (65% of total)	0 (0% of total)

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