Entourage Finance & Property: Rising with Interest Rates - Award-Winning SEO & SEM Results

How A.P. Web Solutions helped Entourage Finance & Property achieve 600% growth in page 1 keyword rankings and double organic traffic in one of Australia's most competitive digital markets.

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2x Growth in total website traffic

13x

Growth in the dollar value of organic traffic(non-branded traffic)

2x

Growth in total website traffic in 12 months

105%

More organic enquiries generated, directly feeding the sales pipeline

About the Client

A Full-Service Finance & Property Business Built Around the Client

Entourage Finance & Property is a Melbourne-based mortgage broking, buyer advocacy, and property advisory business headquartered in Cremorne. Built on the belief that clients deserve more than a transaction, Entourage brings together finance brokers, property advisors, asset finance specialists, and legal experts under one roof, giving clients a single, seamlessly coordinated team across every stage of the property journey.

The business offers home loans, investment lending, refinancing, buyer’s advocacy, vendor advocacy, asset finance, and conveyancing. As an award-winning brokerage with access to over 60 lenders, Entourage’s strength lies in its ability to deliver tailored financial solutions where the major banks cannot. The goal of the campaign was to grow organic search visibility and increase the volume of qualified leads generated through the website competing directly against the digital marketing budgets of Australia’s major banks and large financial institutions.

The Challenge

Competing Against the Banks for Google's Top Positions

Entourage Finance needed to grow its organic reach and generate more enquiries through search at a time when mortgage and finance keywords were among the most contested, and most expensive, in the Australian digital landscape.

Competing for high-intent finance and property keywords dominated by major banks, national lenders, and comparison platforms with significantly larger marketing budgets
Limited page 1 keyword presence at the campaign’s outset — with only 67 keywords ranking on page 1 in August 2021
Low non-branded organic traffic meant the website was largely invisible to prospective clients who were not already familiar with the brand
A need to capture both commercial, transactional keywords (direct lead intent) and informational keywords (top-of-funnel audience building) simultaneously
Backlink profile required significant development to build domain authority in a sector where trust signals are closely scrutinised by search engines

What We Did

A Data-Driven Search Strategy Built for a Competitive Market

To address these challenges, we implemented a comprehensive Search Marketing strategy combining SEO and Google Ads, designed to grow Entourage’s organic reach incrementally and systematically. Keyword research identified both high-intent commercial terms and informational search queries that prospective borrowers and property buyers were actively using, allowing the campaign to build authority across the full funnel. Content development and on-page optimisation targeted revenue-generating service pages, while a structured link-building and digital PR programme leveraged Entourage’s industry credentials and unique story angles to secure high-quality placements with relevant publications. Rather than chasing short-term gains, the strategy was built around consistent, compounding implementation, delivering measurable growth in rankings, traffic, and leads across a 12-month period.

Results

Over 6x Keyword Growth and Doubled Organic Traffic in 12 Months

The campaign delivered exceptional growth in organic visibility, non-branded traffic, and website enquiries proving that well-executed search strategy can compete with and outperform far larger marketing budgets.

52% increase in conversions from overall traffic in 12 months
105% increase in organic traffic in 12 months
232% increase in non-branded organic clicks in 12 months
224% increase in non-branded organic impressions in 12 months
3x increase in backlinks through targeted outreach, digital PR, and credential-led link placements

13x

Growth in the dollar value of organic traffic — from $980/month to $12,600/month in non-branded traffic value alone

2x

Growth in total website traffic in 12 months

105%

More organic enquiries generated, directly feeding the sales pipeline

Business Impact

Consistent Lead Growth in a Market Defined by Interest Rate Uncertainty

The campaign demonstrated that a well-structured, data-driven search strategy can deliver meaningful business outcomes even against the largest competitors in the market. By building Entourage’s organic presence across both commercial and informational search terms, and backing that visibility with a credible backlink profile, the business saw a direct and sustained increase in website enquiries that translated into loan applications, buyer advocacy engagements, and new client relationships. The results validated a core principle: in highly competitive markets, consistent execution of the right strategy outperforms budget alone.

Client Feedback

What Our Client Says

★★★★★

"We have been working with Abrar and A.P. Web Solutions for around 18 months now on our SEO and Google Ads. Since commencing with the team we’ve seen fantastic organic growth in terms of site visitors, they’ve helped us to create content and enrich our site with keywords to attract new visitors but best of all we are seeing MoM growth in the leads we are generating and converting to sales. I would recommend Abrar and the team for other service based businesses looking to improve their SEO, grow their reach and get quality guidance, advice and support."

Chantelle Doulis, Marketing Manager Entourage Finance & Property

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