Fulfillio

Summary

Fulfillio is a leading Australian 3PL and eCommerce fulfilment provider, helping brands scale through efficient warehousing, pick & pack, and distribution. But despite strong operations, their online visibility didn’t reflect their market position.

We partnered with Fulfillio to change that — turning SEO into a consistent lead generation channel.

The Challenge

Fulfillio had the infrastructure and capability to scale — but not the organic visibility to match.

• Minimal organic traffic across key service pages
• Almost no keyword rankings in competitive 3PL terms
• Heavy reliance on branded searches
• Limited conversion tracking and SEO attribution

They weren’t being found by businesses actively searching for their services.

Our Approach

We implemented a full-funnel SEO strategy designed to drive both visibility and conversions.

SEO Foundations

• Site structure optimisation
• Metadata and keyword targeting improvements
• Indexing and crawlability fixes

Keyword & Content Strategy

• Targeted high-intent commercial keywords
• Built supporting content to capture search demand
• Focused on ranking opportunities with strong conversion intent

The goal: get Fulfillio in front of ready-to-buy customers

Authority & Search Presence

• Increased domain authority
• Expanded non-branded keyword reach
• Strengthened competitive positioning

Conversion Tracking & CRO

• Implemented contact form tracking
• Added click-to-call tracking
• Measured real SEO-driven conversions

Turning traffic into measurable business outcomes

The Results

Organic Growth

• Organic traffic increased by +144%

• Total keyword rankings grew by +1,650%
• Page 1 keyword rankings increased by +300%

Search Visibility

• Non-branded impressions increased by +1,250%+
• Non-branded clicks grew from zero to consistent monthly leads

Fulfillio shifted from invisible → highly discoverable

Authority Growth

• Authority score increased by +300%

Building long-term SEO strength and trust

Conversion Growth

• Contact form submissions increased by +400%+
• Click-to-call actions increased by +400%+
• Total conversions grew from zero to a consistent monthly pipeline

SEO became a revenue-generating channel

The Impact

Fulfillio now has a scalable organic growth engine driving consistent inbound leads.

Instead of relying on referrals or brand recognition alone, they now:

• Rank for high-intent commercial searches
• Attract new, non-branded audiences
• Convert organic traffic into real enquiries

SEO is now a core growth driver, not just a marketing channel.

Client’s Experience

“Had a great experience working with A.P Web Solutions. They are professional, responsive and we receive great amount of leads 2-3 month into the project.
Much more better experience compare to our existing main stream SEO provider.”

Daniel Ahmadi, Fulfillio