Lee Group

Summary

Lee Group is a proud family-owned Australian business with a legacy dating back to 1948. What began as a small domestic timber fencing yard in Melbourne has grown into a leading provider of adaptable solutions for major commercial and infrastructure projects. 

Lee Group partnered with us seeking a customised SEO strategy designed to strengthen their organic presence and generate more qualified leads. With their niche expertise and expanding project scope, our goal is to ensure they are visible to the right audiences at the right time and positioned as an industry leader online.

Objectives

Increase non-branded traffic for Noise Walls 

• Expanding the scope to gain more organic traffic for the “Noise Walls & Acoustic Fences” Products.
• Considering Lee Group has a high volume of brand awareness, one of the objectives was to increase the non-branded organic clicks.

Challenges

• To ensure pages avoided cannibalisation for SEO around the pool of keywords we were targeting and had mapped out for particular pages

Strategy

On Page Optimisation

• Build out the content on specific “Noise Walls” Pages
• Increase awareness through the Blog articles to drive more informational traffic to the site

Off Page 

• Continue to drive high quality backlinks to the site

Local SEO

• Build out the Products on GBP and optimise images 
• Reviews Strategy

SEM

• Set up a campaign for Noise Walls & Acoustic Fences

Results

Currently Ranking on Page 1 for 

• Noise Walls 
• Commercial Noise Walls 
• Noise Walls Melbourne 

Increase in Keywords on page 1 over the last 2 years