Phoenix Tapware

Phoenix creates bathroom and kitchen fittings through refined Australian design. For over 30 years they have been trusted to deliver innovation, precision and quality in every product.

Through recent changes on a sitemap expansion, new products were released – gold tapware, gold taps, brushed carbon taps, gun metal taps, bronze taps alongside heated towel ladders & rails added. We started tracking these new keywords and could see an increase in keywords on page 1 from December 2023 onwards as well as an increase in organic traffic.

Objectives

• Experiment and see if rankings increase on new products and see an overall organic traffic increase

Challenges

• Other challenges were around the FAQ content (mindful of penalties with AI content used)  and finding new content for blog topics. Looking into trending topics for designers on Pinterest and Google. 

Strategy

• On page changes made
• Off-page/Link Building requirements – Product categories. 
• FAQs schema implementation
• Indiviual Banner Images for Product pages 
• Broader blogs topics for home builders and designers to generate traffic  
• URL structure change

Results

Traffic Growth over the last year

Keyword Rankings on page 1 April 2023 vs April 2024

VS

Traffic Value April 2024

The Traffic Value for the month of April 2024

Client’s Experience

Working with A.P. Web Solutions over the past 6 months, we have been incredibly pleased with the growth they have helped us achieved via their SEO and SEM services. Vandi and the team have worked diligently behind the scenes helping us reach our digital marketing objectives with minimal fuss. We have found them to be proactive and very accessible. We would gladly recommend them to other companies.

Matt Butler – Marketing Assistant, Phoenix Tapware