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Entourage Finance

Rising with interest rates - award-winning SEO & SEM campaign!

105%
increase in organic conversions
232%
increase in non-branded organic traffic
600%
increase in Page 1 keywords

The success of Entourage Finance’s campaign shows that even in the highly competitive Mortgage & Finance Brokerage market, small businesses can thrive with a well-executed and data-based Search Marketing strategy.
It demonstrates the potential of fully tapping into the market share on Google and doing so gradually by consistently implementing the strategy, even while competing with large banks and financial institutions vying for the same market share.
This case study proves that doubling traffic in a year is possible even in highly competitive markets, with a well-thought-out strategy followed by consistent implementation & patience.

  • Increasing enquiries for ‘Finance’ and ‘Advocacy’ terms by increasing Organic reach for trending keywords.
  • Over 6x increase in keywords on Page 1 year on year.
  • 3x increase in backlinks: Exceptional link placements and PR coverage by leveraging clients’ credentials, using unique story angles and conducting targeted outreach with relevant and valuable messaging.
  • Facilitating business growth as a direct impact of an increase in website enquiries.

Objectives

  • Increase leads generated through the website
  • Increase Organic reach of the website
    • High-intent revenue-generating keywords (commercial, transactional)
    • Informational keywords

Results

  • 52% increase in conversions from overall traffic in 12 months.
  • 105% increase in Organic traffic in 12 months!
    • 232% increase in non-branded organic clicks in 12 months!
    • 224% increase in non-branded organic impressions in 12 months!

Month

Total Keywords Ranked on Page 1

Traffic Cost (total)

Traffic Cost (non-branded)

Aug 2021 (benchmark)

67

$1,900 per month

$980 per month

Aug 2022

522

$13,700 per month

$12,600 per month

Percentage Increase

679% (over 6x)

621% (over 7x)

1185% (nearly 13x)

 

Client’s Experience

We have been working with Abrar and AP Web Solutions for around 18 months now on our SEO and Google Ads. Since commencing with the team we’ve seen fantastic organic growth in terms of site visitors, they’ve helped us to create content and enrich our site with keywords to attract new visitors but best of all we are seeing MoM growth in the leads we are generating and converting to sales. I would recommend Abrar and the team for other service based businesses looking to improve their SEO, grow their reach and get quality guidance, advice and support.
Chantelle Doulis, Marketing Manager, Entourage Finance

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