First 5 Minutes

increase in Organic traffic
increase in non-branded organic clicks


F5M works with businesses to provide Fire Safety and Threat Preparedness services. Ideal demographic includes: 

  • Commercial office space 
  • Body corporate / strata companies 
  • Facilities Management companies 
  • Commercial real estate agencies


  • Objective 1 – Increase leads generated through the website 
  • Objective #2 – Increase Organic visibility of the website 
  • Increase non-branded organic reach (clicks & impressions) of main targeted keywords relevant to a) Fire services; and b) Threat services  
  • Increase total keywords ranked on Page 1 


  • The SEO strategy to reach the audience below 
    Commercial office space 
    Body corporate / strata companies 
    Facilities Management companies 
    Commercial real estate agencies 
  • Included:
     Keyword research – to compile raw list of keywords which cover most of the services provided 
    Keyword mapping – mapping raw list to pages  
    Content analysis was done for service pages
    Adding evergreen content and blog articles on the site considering informational, educational, commercial and transactional related terms and trending topics. 
  • Off-page strategy – utilise quality websites to influence indexation of service pages launched, and send relevant ranking factor signals to First 5 Minutes’ site to boost domain and page authority 


  • Organic Traffic 
    Jan 2021 (benchmark-pre campaign):  2,708 users 
    Aug 2022: 4,899 users 

Result = 81% (nearly 2x) increase in Organic traffic post campaign launch! 

Increasing non-branded Organic reach of the website (Source: Search Console)


  • Clicks  
    Aug 2021 (benchmark): 1.16K 
    Aug 2022: 1.58K 

Result = 36% increase in non-branded organic clicks in 12 months! 


Client’s Experience

AP Web Solutions are what I would describe as a A class marketing agency. Our business have employed their services for SEO, Google Ad Words and Bing PPC and our results continue to scale at remarkable rates. Their response to changing strategies has been wonderful and working with Prateek and Elliot has been a wonderful experience. They’re extrmely friendly, yet are completel professionals who remain at the top of their field and keep up to changing strategies. 100% recommend this agency to anyone needing a figital agency.
– Yunus; Marketing Coordinator @ First 5 Minutes

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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