ICMI

1.96k
Organic Search Conversions
14.5k
Increase In Non-Branded Clicks (Up 8.2%)
257%
Increase In Conversions (May 2023 vs May 2024)

Summary

ICMI is Australia’s leading speaker’s bureau. Providing speakers, entertainers, comedians, MC’s and facilitators for corporate events.
Over the last 6 Months:

  • 1.96k Organic Search Conversions
  • 14.5k Increase In Non-Branded Clicks (Up 8.2%)
  • 257% Increase In Conversions (May 2023 vs May 2024)

Objectives

  • Migrate to a brand new website with minimal loss to organic traffic
  • Bring in more high quality leads for their speakers
  • Increase market share

Challenges

  • Large and Diverse list of keywords
  • Targeting both local and national keyword variations

Strategy

  • The strategy was made up of a SEM and SEO component. 

SEO
Given that the keyword list we needed to target was so broad, they were split into separate categories based on their search volume, current rankings and intent behind those search terms. 
This allowed us to priortise our campaign based on the keywords that were most likely to move the needle for ICMI early in the campaign, while keeping a close eye on their entire keyword profile. 
A large focus was placed on ranking the speaker categories with the largest search volume, and marry this with consistent blog article updates to target speakers for specific up and coming events.
This has resulted in consistent year on year growth for ICMI, with their non-branded impressions growing to nearly 10 million in the past 12 months, and increasing every 6 months.  

SEM
Google and Bing Ads were used to support the ongoing SEO work, delivering more high quality enquiries month on month.
Our campaigns were broken down by speaker category, location and separate campaigns focused on the biggest name speakers on ICMI’s roster.

Results

  • Increase in Conversions
  • Decrease in Cost Per Conversion
  • Increase in Conversion Rate

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

Give us a Call

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