Phoenix Tapware

22%
Increase in Organic traffic in the last 6 months
21%
Increase in Keywords on Page 1
25%
Conversions increased

Phoenix creates bathroom and kitchen fittings through refined Australian design. For over 30 years they have been trusted to deliver innovation, precision and quality in every product.

Through recent changes on a sitemap expansion, new products were released – gold tapware, gold taps, brushed carbon taps, gun metal taps, bronze taps alongside heated towel ladders & rails added. We started tracking these new keywords and could see an increase in keywords on page 1 from December 2023 onwards as well as an increase in organic traffic.

Objectives

  • Experiment and see if rankings increase on new products and see an overall organic traffic increase

Challenges

  • Other challenges were around the FAQ content (mindful of penalties with AI content used)  and finding new content for blog topics. Looking into trending topics for designers on Pinterest and Google. 

Strategy

  • On page changes made
  • Off-page/Link Building requirements – Product categories. 
  • FAQs schema implementation
  • Indiviual Banner Images for Product pages 
  • Broader blogs topics for home builders and designers to generate traffic  
  • URL structure change

Results

Traffic Growth over the last year

Keyword Rankings on page 1 April 2023 vs April 2024

VS

Traffic Value April 2024

The Traffic Value for the month of April 2024

 

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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