TEM

The impressive success story of Tasman Environmental Markets (TEM) serves as a shining example of the power of Search Marketing for niche high-value B2B services. 

Being in a niche market like carbon offset services, we were able to get TEM in front on lucrative prospects through which they were able to land multi-million dollar deals with major airlines (their primary target market and ideal clients as per our brief), yielding an exponential return-on-investment on their Search Marketing campaigns. 

Our partnership with TEM led to an increase in their conversions by an astounding 142% which highlights the transformative power of a data-driven organic/paid growth strategy. 

Over 3 years, Tasman Environmental Markets achieved an exceptional 560% surge in overall website traffic. Their Page 1 organic keywords witnessed a staggering 52-fold increase. 

This compelling case study not only emphasises their capacity to double website traffic within a year but also highlights the significant growth opportunities through SEO within a highly competitive sector.

Objectives

• Lead generation through an organic growth SEO strategy and high-intent Google Ad Campaigns.
• Reach companies that are trying to offset their carbon emissions.
• Grow organic reach through non-branded keywords
• Collobrating with TEM to make them Australia’s largest carbon offset provider.

Challenges

• Achieving page 1 results for high-difficulty national keywords
• Limited Organic Reach
• Lead Generation
• Brand Recognition
• Rapid Growth Expectations

Strategy

• In-depth market research and competitor analysis to identify gaps and opportunities through keyword gap analysis & keyword analysis 
• Development of an ongoing organic growth SEO strategy targeting high-intent keywords related to carbon offset services.
• Creation of highly targeted Google Ad Campaigns that focused on reaching companies actively seeking to reduce their carbon emissions.
• SEO Focused content calendar
• Content Analysis & Brief
• Page Speed Optimisation including Core Web Vitals audit & improvements
• Strategic Off-Page SEO & link building
  

Results

By addressing these challenges and implementing effective strategies, we were able to achieve remarkable results for Tasman Environmental Markets, leading to a substantial increase in conversions, website traffic, and organic keyword rankings.

• 52 keywords ranking on Page 1 (Aug 2022) from 0 keywords ranking on Page 1 (Apr 2019)  52x increase in Page 1 organic keywords! 
• 560% increase in overall website traffic over 2.5 years
• Conversions YoY increased by 142% – May21-May22

Client’s Experience

Andrew & the A.P. Web Solutions team are delightful to work with. We have been using their SEO & paid ad services for some time at TEM, and they are always helpful in our regular catch-ups offering tailored digital service solutions. We have seen great organic traffic growth on our website, in-depth insights on webpage and keyword performance, and great increase in website conversions.

Thanks a lot team!

Jack, Marketing Coordinator, Tasman Environmental Markets (TEM)