TEM

142%
Increase in Conversions
560%
Increase In Overall Traffic
52x
Increase in Page 1 Organic Keywords

The impressive success story of Tasman Environmental Markets (TEM) serves as a shining example of the power of Search Marketing for niche high-value B2B services. 

Being in a niche market like carbon offset services, we were able to get TEM in front on lucrative prospects through which they were able to land multi-million dollar deals with major airlines (their primary target market and ideal clients as per our brief), yielding an exponential return-on-investment on their Search Marketing campaigns. 

Our partnership with TEM led to an increase in their conversions by an astounding 142% which highlights the transformative power of a data-driven organic/paid growth strategy. 

Over 3 years, Tasman Environmental Markets achieved an exceptional 560% surge in overall website traffic. Their Page 1 organic keywords witnessed a staggering 52-fold increase. 

This compelling case study not only emphasises their capacity to double website traffic within a year but also highlights the significant growth opportunities through SEO within a highly competitive sector.

Objectives

  • Lead generation through an organic growth SEO strategy and high-intent Google Ad Campaigns.
  • Reach companies that are trying to offset their carbon emissions.
  • Grow organic reach through non-branded keywords
  • Collobrating with TEM to make them Australia’s largest carbon offset provider.

Challenges

  • Achieving page 1 results for high-difficulty national keywords
  • Limited Organic Reach
  • Lead Generation
  • Brand Recognition
  • Rapid Growth Expectations

Strategy

  • In-depth market research and competitor analysis to identify gaps and opportunities through keyword gap analysis & keyword analysis 
  • Development of an ongoing organic growth SEO strategy targeting high-intent keywords related to carbon offset services.
  • Creation of highly targeted Google Ad Campaigns that focused on reaching companies actively seeking to reduce their carbon emissions.
  • SEO Focused content calendar
  • Content Analysis & Brief
  • Page Speed Optimisation including Core Web Vitals audit & improvements
  • Strategic Off-Page SEO & link building

Results

By addressing these challenges and implementing effective strategies, we were able to achieve remarkable results for Tasman Environmental Markets, leading to a substantial increase in conversions, website traffic, and organic keyword rankings.

  • 52 keywords ranking on Page 1 (Aug 2022) from 0 keywords ranking on Page 1 (Apr 2019)  52x increase in Page 1 organic keywords! 
  • 560% increase in overall website traffic over 2.5 years
  • Conversions YoY increased by 142% – May21-May22

Client’s Experience

Andrew & the A.P. Web Solutions team are delightful to work with. We have been using their SEO & paid ad services for some time at TEM, and they are always helpful in our regular catch-ups offering tailored digital service solutions. We have seen great organic traffic growth on our website, in-depth insights on webpage and keyword performance, and great increase in website conversions.

Thanks a lot team!

Jack, Marketing Coordinator, Tasman Environmental Markets (TEM)

 

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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