TurnKey Furniture Solutions

41%
Decrease in CPA - Within first 6 months
58%
Increase in Conversions - Within first 6 months
199%
Increase in Organic Sessions - over the last 12 months

TurnKey are a specialist hotel and event furniture supplier, with established manufacturing and distribution channels that allow them to provide their services all over Australia & New Zealand. 

Had previously worked with another digital agency but found results had stagnated, with the business at a point of scaling, they required a more strategic SEO and SEM approach.

Once A.P. Web Solutions took over the campaign, the following results were achieved. 

  • 41% Decrease in CPA – Within first 6 months
  • 58% Increase in Conversions – Within first 6 months
  • 199% Increase in Organic Sessions – over the last 12 months

Objectives

  • Website Development – Launch an updated WordPress website to improve SEO, SEM and Conversion Rate.
  • SEO – Improve rankings for high value keywords such as “Banquet Chairs”, “Banquet Furniture” and “Hotel Fitouts”.
  • SEM – Properly structure campaigns with correct conversion tracking, increase conversion rate and lower the total CPA.

Challenges

  • The biggest challenge associated with this campaign, other than the competitiveness of the industry, was the client had initially built the website themselves on Wix. 
  • The Wix platform is not an SEO friendly platform and the overall design of the website was conversion focused either. 
  • For the first 6 months of the campaign the objective was to improve the performance of the current site as much as possible, while plans for the new website were put in place.

Strategy

  • Proper SEM account set up and conversion tracking
  • Site wide On-Page SEO optimisation to increase relevance for priority keywords
  • Full design and development of a brand new conversion optimised WordPress Website
  • This included a full SEO site migration to ensure all past SEO work was carried over to the new site.
  • Ongoing content strategy to build topical authority within the Hotel Furniture industry.

Results

  • SEM – 41% Decrease in CPA and a 58% Increase in Conversions within the first 6 months of the campaign.
  • SEO – 199% Increase in Organic Search Sessions over the last 12 months.

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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