Victorian Laser & Skin Clinic

#3 Rank
for Primary KW Cluster
#1 Rank
for Anti Wrinkle Injection
154%
Increase Non- branded Organic Visibility

Vic Laser is an experienced and dedicated skin and laser hair removal clinic operating in Melbourne since 1999. Their passion is giving people back the freedom of confidence through quality services to improve their bodies.

They came to us after using another agency where they didn’t feel they were getting the service. We worked together to create a benchmark figure (number of organic traffic to obtain – 3600). This target was set in November 2022 and by April 2023 the benchmark was overtaken, with organic traffic at 5075. By September that year the organic traffic had grown even further to 7205. Bearing in mind there are certain events through the year where organic traffic will spike, Black Friday, Boxing Day, Valentine’s Day, Easter and Mother’s Day. Comparing more recent data April 2023 vs April 2024 – organic traffic has gown a further 33% YoY. 

The client was interested in tracking non-branded traffic growth as well as looking at the non-branded keywords on page 1. Comparing April 2023 vs April 2024

VS

 

Objectives

  • ​Objective #1 – Rank in top 3 positions for Primary KW Cluster (trophy kw: “laser hair removal”) 
    After using another agency with little results, they were unable to achieve the desired results. 
  • ​Objective #2 – Increase Non- branded Organic Visibility 
    Considering Vic Laser has a high volume of brand awareness, one of the objectives was to increase the non-branded organic clicks.

Challenges

  • Achieving page 1 results for high-difficulty national keywords
  • Tracking all forms on all the pages – due to email issues. 
  • Page speed issues 
  • Obtaining the correct revenue growth across events throughout the year

Strategy

Strategy for “laser hair removal” and “anti wrinkle injection” moving to page 1 in 4 months 

  • Improve the KW density on the category page 
  • Blog that was re-purposed 
  • Off -page work
  • Local SEO was optimised. 

Results

  • ​Objective #1 – Rank in top 3 positions for Primary KW Cluster (trophy kw: “laser hair removal”) 
  • “Anit Wrinkle Injection” moved to page 1 in 4 months 
    Comparing January 2023 (ranked at 33# on desktop) Vs January 2024 (ranked at #1)
    After using a range of agencies with little results, but were still not able to achieve the desired results.
  • Objective #2 – Increase Non- branded Organic Visibility 
    Considering Vic Laser has a high volume of brand awareness, one of the objectives was to increase the non-branded organic clicks. April 2023 – recorded at 765 Vs April 2024 – recorded at 1940. That is an increase of 154%

Impressions and clicks growth – Jan 2023 to April 2024

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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