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ecommerce seo

Why Your Ecommerce Seo Optimization is Missing the Mark (And How You Can Fix It)

By Digital Agency, Digital Marketing, digital marketing tips for online store, ecommerce seo, seo tips

Optimizing your eCommerce store for Search Engines is no longer optional. It does not matter if your store is a bootstrapped startup or a Fortune 500 company, SEO matters to you regardless. Don’t take my word for it, log into your analytics tools and check the channels driving the most profit for your store. The organic channel is the best driver of traffic and growth.

Google has been embedded in our day to day life of customers, and for the majority of the eCommerce businesses, it drives now the majority of the sales. So if the same trend is not apparent for your company, chances are that your SEO is missing the mark. 

Ecommerce SEO is critical for your customers to find your store. It is the most cost-effective way to grow your business bottom line, and the effects last longer than any other marketing channel. 

Also, there are subtle differences between eCommerce SEO and other traditional forms of  SEO – Local or B2B. Site owners must understand these differences and nuances.

Missing Canonical Tags

A canonical tag is an HTML attribute that tells Search Engines the original URL, e.g. if you have multiple versions of the same URL being crawled and indexed, these can potentially cause duplicate content issues.

A canonical tag is a nice way to tell search engines to consider only the cannibal URL in the tag as the original version and discard the others for indexing. This is especially important for eCommerce stores as the layered navigation end up generating thousands of instances of the same category. 

Having the canonical tag will help in conserving the crawl bandwidth and circumventing any potential duplicate content issues.

Using Manufacturer’s  Product Descriptions

Many of the eCommerce stores are happy to use the manufacturer’s product descriptions on their product pages. While this saves the money to hire a copywriter and come up with unique content, the duplicate product description will end up causing long term SEO issues. 

First of all, it’s harder to rank higher for duplicate content, and the pages would end up facing the same duplicate content issues as not having canonical tags. Because of this, it’s always better to have unique product descriptions rather than coping the manufacturer ones.

Lack of Content Flux on the site

Your website might have the most optimised meta tags, but it’s worthless if not supplemented by quality content on the site. Some of the key pages to add content are what I term as the money pages – category and product pages. 

Initially, Google will crawl the pre-rendered HTML, and all the javascript is crawled later. To ensure the Google understands what the page is about, add a paragraph or two of content on all the money pages.

You need to ensure that there is sufficient amount of content that effectively describes the category. Having user-friendly content will help in not improving the ranking potential of your targeted keywords but also help in targeting semantically similar keywords.

Handle Discontinued / Out of Stock Products

Discontinued products handling is an important part of ongoing SEO plan. Lots of Ecommerce struggles to manage their discontinued products inventory and end up disabling/deleting these products which are not an SEO-friendly approach. 

Online stores can follow a process to manage discontinued products in an efficient SEO manner. 

Here’s a checklist to follow. 

  • Your Dev team is notified that the product is discontinued.
  • The product is set “discontinued” to “Yes” in CMS. This way users would know that the product they are being discontinued.
  • The “Short Description” is changed to “This product has been discontinued by the manufacturer and is no longer available for sale.” Again helpful to update product status to the user.
  • Add the keyword “Discontinued” in the title tag of the product page. Besides the user, having this in the title tag will help your analytics team to check the traffic trend on these pages.
  • The product is removed from all the categories (display option). This will help users to navigate the page through internal links.
  • The visibility of the product is changed to Status – Enabled, Visibility – Search
  • Remove the product from Amazon/eBay/PLA or any other feeds being used for Advertisements.
  • The SEO team will periodically review Organic Rank and Backlinks to discontinued products.
  • If the page is still sending positive signals to Google/providing a positive SEO benefit, the page is left alone and re-evaluated in 2 months.
  • If the page is no longer sending organic traffic etc. We will 301 redirect this to an appropriate page.
  • Prepare a list for teams to process the 301s.

Lack of Active Blogging

Blogging generates the most traffic. Google will always reward websites that consistently add unique and resourceful articles. Blogging helps you to target less competitive long-tailed keywords.

While these long-tail keywords are not the best at converting a user to customer or lead, these can help spread awareness about our brand. 

Search Engines are also the best place to identify the best topics to write about Use Google Trends to find what are the popular topics in your niche, write an article that covers the information.

Google has also specified a distinctive schema for blog articles. Ensure that all of your blog articles have the BlogPost schema, to make it easier for Google to understand what the page is about. 

Beside schema, you can add internal links to the product pages to make it easier for both Search Engines and user to find them.

Most Important Point:

Ecommerce store owners need to be aware of SEO and how best to leverage it for promotion. We suggest doing a periodic sitewide audit to identify gaps and errors and schedule to fix them, or else hire eCommerce SEO experts or a Digital Agency for a quick audit report.

A site audit will help you to identify and resolve the most pertinent issues as well ensuring the overall health of the site is good

Gauge Your Google Traffic With This Simple SEO Tool

By Digital Agency, Digital Marketing, ecommerce seo, Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips, SEO tools

Building up your presence online is paramount to increase your sales. Nowadays, it is not enough to be on paid, sponsored ads here and there; you need to master Google. This search engine holds the key to boost your brand beyond what you ever dreamt of. We are going to go through one of the best, most revolutionary tools that will be a shortcut to get you there. Learn the secrets of SEO with full-service Digital Agency.

Why is SEO positioning important?

Let’s begin with a question. When was the last time that you went to the second page of Google searches to find the result you were looking for? Just like you, most customers (or potential ones) do not get that far. Thus, you need to be on the first page of results for them to even find you. What this means is that ranking high on SEO for Google means to be in consumer´s faces. If you are not within the clicking range, then you are not even competing.

How to master SEO?

This is a question that most people ask themselves while scratching the top of their heads. Well, let’s begin by saying that SEO is not nuclear physics. You don’t need to have a Master’s Degree in it. What you need is to learn where the shortcuts are and how to take advantage of them.

The software we are about to discuss represents exactly that: a one-stop tool for SEO optimisation. Let’s get right into what this software does and why you need to start working with it today.

Why ‘Keywords Everywhere’?

Have you got any idea of how many people search for the keywords you are targeting? Then how do you know your efforts are focused on the right path? These are questions that pushed the masterminds of this tool to create it and literally what it does best. You´ll get a full insight into your business needed approach and the tools to shift your cannons and aim for the correct target.

Let’s take a look at the core benefits it has to offer:

Benefits

Although they are more than we can list for the purpose of this post; here are the app´s three main benefits in our opinion.

  • Numbers and real traffic The software asks you to enter the exact keywords you are aiming at. Once you´ve done it, it will show you exactly how many people are searching for your keywords in Google. What is this good for? Well, it is a great way to give you a gauge of traffic availability in your segment/niche and city. Pursuing keywords that are nice but have no traffic is the modern version of paying for an ad in a newspaper selling no copies. The first benefit is all about knowing which are the keywords generating traffic.

 

  • Potential ROI In case you are not familiar with the term, ROI means Return On Investment. The higher this number, the more you´ll get back from making an effort and targeting those keywords. ROI is a number that comes from a mathematical equation and fluctuates with the amount of money you put in as well. If you invest wisely and put your hard-earned money on the right ones, results will be optimal. This second benefit is all about how much of what you put in, those keywords will give you back.

 

  • Related keywords From the previous benefits you know which keywords have the biggest traffic and will give you the highest ROI. This third benefit is all about targeting those specific keywords that come from that combination. The app will give you a list of the related keywords with their traffic volume. This will help you choose the perfect keywords to aim at. Focusing your strategy is a straight line to making your money work for you more efficiently.

Conclusion – The time is now

The internet used to be this wild land with no rules and pioneers got the best of it. Understanding the new rules of SEO marketing strategies is nothing short from basic for your business success. ‘Keywords Everywhere’ is the perfect tool to aim your efforts and money in the right direction. Use it, master it, and pave the road to success.

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