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Internet Marketing Service

What Are AMP Pages And What It Means For Your Business?

By Internet Marketing Service, search engine optimization, SEO News & Updates

Accelerated Mobile Pages (AMP) are part of a recent update that Google has been rolling out gradually this year. So let’s be futuristic and try to figure out how this could affect your business and your website in the months to come. We wouldn’t want to be hit by a Google penalty now, would we?

picture of cute panda artIf you followed Google’s announcements at all last year, then you have likely heard about the huge Mobile-Friendly update that hit in April 2015. For those of you that didn’t have Internet at the time, this update was when Google announced that they would practically be punishing websites that weren’t mobile-friendly by lowering their positions in the search engines. The main reason they did this is because they want to ensure the best possible user experience and since more and more people are now browsing the Internet on mobile devices, Google wants to make sure that websites that aren’t easy to navigate on the phone are not be shown in the first place.

Well, the AMP update is kind of an extension to last year’s “mobilegeddon” update. AMP is merely a very condensed version of your current web pages. When you have AMP installed on your website and someone tries to view it on their mobile device, instead of loading the regular version of your site (which would take longer and consume more data), it would load the AMP version of your website, which is more user-friendly and easier to browse. These are exactly the kind of updates that we keep track of at our local SEO Melbourne agency to help our clients stay ahead of their competitors.

Here’s what AMP Pages look like…

When 2 or more websites are competing for the same position, Google always prefers the one that provides the best experience to its users and it gauges that by how up-to-date and relevant your website is. So you’re likely to get more visibility for your business if you go AMP. If you’re ever in a position where you can’t understand why the traffic you’re getting to your website is not converting, ask yourself if your viewers are having a hard time finding the information they’re looking for. Is your site easy to navigate through? Is the Call Us button prominent and easy to find, if you even have one? Is there a Find Us button that gives them instant directions? Consider getting an expert’s take on what your website looks like and how it can be improved to attract and convert prospects into paying customers. Click here to find out more.

At the end of the day, traffic is only as good as the sales it converts into. The more user-friendly your site is, the more Google will reward you with organic traffic. And as far as your website’s health is concerned, organic is always better.

Can’t be bothered following Google’s ever-changing rules and algorithms? Hire an SEO consultant and let us take care of it for you. A.P. Web Solutions offers SEO services with guaranteed rankings. See apwebsolutions.com.au for more information!

Secret Sauce To Get Likes and Shares On Social Media

By Internet Marketing Service, social media

Is your business active on social media? Are you getting as many Likes and Shares as you want?

Everyone knows that having their business on popular social media sites is very important these days. Multi-million dollar companies actually discuss their “Twitter strategy” during their board meetings. It’s no secret that social media is a great source of traffic, whether it’s through likes, shares, retweets, pins, +1s or numerous others.
The tough part, however, is to actually get the traffic, to get a following. Distribution (posting content) is not the hard part. Reaching your audience, is. Here are some of the themes that tend to go “viral” time and again on social media: –

  • Controversy / negativity
  • Sympathy and Empathy
  • Humorous

Now imagine you own an Organic food grocery store. Business is good. But you want to try and sell more, perhaps expand to other areas and open more stores. A friend tells you about this thing called the Internet and how you can use it to sell. So you hesitantly step into the 21st century and start becoming more active on social media. You start posting on Facebook, Twitter, Pinterest etc with pictures of organic food, articles about its benefits, even discounts and offers. But you only get a few Likes and Shares. Far less than what you hoped for.

Now take a look at this picture…

picture of organic healthy meal on social media for branding
Imagine if you saw it on your News Feed on Facebook or your Twitter. It’s a nice picture. But you would probably scroll right past it. Back in 2004, it might have hit the spot. Today, simply because how overwhelmed you are by the barrage of daily stimulation, you’re likely to not even remember it in a few minutes unless you were REALLY hungry when you saw it.

But what if you captioned it with big visible text that read: “Share if you think the government should subsidize organic food products“. You would probably get more activity on your post. People tend to like blaming the government for almost everything.

Let’s turn it up a notch. What if you wrote: “Share if you think schools should only feed children with organic food“. What do you think your return is going to be on that one compared to putting up the post with a “30% discount” offer? Every parent would relate to it, share it, their friends who are also parents would share it and on and on. It is far more engaging than any article about benefits of organic food or how it prevents cancer. People aren’t on social media for more information, they can get that any time they want. They’re there to have their brains tickled and a social media consultant knows this (for the science nerds out there, think Dopamine stimulation)

Now don’t expect all these people to become your customers by next Tuesday. The point is, you are building a following, you are building your BRAND. People will buy when they are ready, as long as your brand keeps showing up occasionally on their Newsfeed. You do not need to interrupt their pattern by forcing your way into their lives with Ads. Speaking of Ads, did you know that a study of 10,000 people showed that 90% of them couldn’t even remember the right-hand side of a website? Because that is where Ad banners have lived since the Internet was born. Think about that the next time you pay $25 for a click.

Think outside the box. Create an inbound marketing strategy that will pay dividends in the long run. Use social media consulting services to your advantage. Look at what is trending and replicate it. Or keep bidding against your competitors to pay more for Ads. The choice is yours.

5 Tips To Find The Right Digital Marketing Agency

By Internet Marketing Service, search engine optimization, seo tips

Finding the right digital marketing agency can be tricky business. You need to find one that is the right fit and trustworthy to work with. Most important, one that will actually deliver on their promises.

However, internet marketing can be difficult to wrap your head around and how do you gauge the difference in quality when the services involved are intangible and not easy to understand? In this article, we will cover the pitfalls of selecting the right SEO and digital marketing agency and avoiding the common mistakes. Although the following points are more specific to SEO, they apply to other internet marketing services as well such as social media consulting and paid traffic marketing.

Avoid SEO Agencies That Offer Menu Pricing

Any Company that offers fixed amount pricing for various “packages” is basically implying that the amount of effort that goes into ranking a local barber shop’s website is the same as a large national company going after a MUCH bigger market. So if you think that someone can increase your revenue by hundreds of thousands of dollars by charging you $500 per month, think again!

an SEO consultant in Perth can help your business be found on GoogleSEO companies that intend to deliver on their promise are likely to customize your fee depending on your circumstances in the same way that your doctor or surgeon would charge you based on the extremity of the problem they are solving. You can generally get a free SEO report for your website and make a decision based on the information presented you in the report.

Check Their Google Rankings

Make sure they have MULTIPLE first page rankings for themselves or their clients. Every marketing agency can make claims but can they back it up with actual results in competitive markets? If they can’t, what makes you think they can get results for you?

Internet Marketing is NOT For Your IT Team

Don’t rely on your “IT guy/team” for your online marketing decisions. Just because someone works around computers does not mean they know the first thing about Search Engine Optimization. Of course, for their own job security, they’re not likely to admit it. But that’s the truth. Because if they did, you would be on the first page already.

Online marketing is its own separate industry and to get good results, you will need to invest in an SEO expert Perth who has experience with generating organic traffic.

Avoid Outsourcing Overseas

Make sure the actual work being done on your website is not being OUTSOURCED. Most firms do this (understandably to keep their costs down) but the quality of SEO work done in India or Philippines is so poor that it will eventually hurt your website more than anything. Once your website is penalized, it is extremely hard and time-consuming to revive. It’s always good to know who exactly is doing work on your website.

Check Their Referrals & Reputation

Choose someone who is a full-time professional. Due to the low barrier to entry in this profession, any person who reads a few blogs, watches a few YouTube videos and buys a $20 eBook online can call himself an expert while working a full-time job at McDonald’s to pay their bills. If they’re not skilled enough to, at least, sustain their costs entirely from an SEO business, then what are the odds they can increase YOUR revenue?

A.P. Web Solutions is an online marketing agency that specializes in Search Engine Optimization. We also operate in Perth (Western Australia) and have several clients based in the city. Contact us for Perth SEO services.

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