Category

Search Engine Marketing

Gauge Your Google Traffic With This Simple SEO Tool

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips, SEO tools

Building up your presence online is paramount to increase your sales. Nowadays, it is not enough to be on paid, sponsored ads here and there; you need to master Google. This search engine holds the key to boost your brand beyond what you ever dreamt of. We are going to go through one of the best, most revolutionary tools that will be a shortcut to get you there.

Why is SEO positioning important?

Let’s begin with a question. When was the last time that you went to the second page of Google searches to find the result you were looking for? Just like you, most customers (or potential ones) do not get that far. Thus, you need to be on the first page of results for them to even find you. What this means is that ranking high on SEO for Google means to be in consumer´s faces. If you are not within the clicking range, then you are not even competing.

How to master SEO?

This is a question that most people ask themselves while scratching the top of their heads. Well, let’s begin by saying that SEO is not nuclear physics. You don’t need to have a Master’s Degree in it. What you need is to learn where the shortcuts are and how to take advantage of them.

The software we are about to discuss represents exactly that: a one-stop tool for SEO optimisation. Let’s get right into what this software does and why you need to start working with it today.

Why ‘Keywords Everywhere’?

Have you got any idea of how many people search for the keywords you are targeting? Then how do you know your efforts are focused on the right path? These are questions that pushed the masterminds of this tool to create it and literally what it does best. You´ll get a full insight into your business needed approach and the tools to shift your cannons and aim for the correct target.

Let’s take a look at the core benefits it has to offer:

Benefits

Although they are more than we can list for the purpose of this post; here are the app´s three main benefits in our opinion.

  • Numbers and real traffic The software asks you to enter the exact keywords you are aiming at. Once you´ve done it, it will show you exactly how many people are searching for your keywords in Google. What is this good for? Well, it is a great way to give you a gauge of traffic availability in your segment/niche and city. Pursuing keywords that are nice but have no traffic is the modern version of paying for an ad in a newspaper selling no copies. The first benefit is all about knowing which are the keywords generating traffic.

 

  • Potential ROI In case you are not familiar with the term, ROI means Return On Investment. The higher this number, the more you´ll get back from making an effort and targeting those keywords. ROI is a number that comes from a mathematical equation and fluctuates with the amount of money you put in as well. If you invest wisely and put your hard-earned money on the right ones, results will be optimal. This second benefit is all about how much of what you put in, those keywords will give you back.

 

  • Related keywords From the previous benefits you know which keywords have the biggest traffic and will give you the highest ROI. This third benefit is all about targeting those specific keywords that come from that combination. The app will give you a list of the related keywords with their traffic volume. This will help you choose the perfect keywords to aim at. Focusing your strategy is a straight line to making your money work for you more efficiently.

Conclusion – The time is now

The internet used to be this wild land with no rules and pioneers got the best of it. Understanding the new rules of SEO marketing strategies is nothing short from basic for your business success. ‘Keywords Everywhere’ is the perfect tool to aim your efforts and money in the right direction. Use it, master it, and pave the road to success.

Google Core Algorithm Update June 2019

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, SEO News & Updates, seo tips

Updates from the Search Engine Marketing world!

Core Algorithm Update June 2019

In a rare move, Google announced on 3rd June that they would be rolling out a core algorithm update this month. It is unusual for Google to announce updates before they are rolled out.

google core algo update june 2019

They have since announced that the Core Update is now live. To check if your website has been affected by this update, the following needs to be audited: Search Console activity & Google Analytics organic activity.

What is a Core Update? Google has multiple algorithms overlaid on each other so that they are able to tweak various parts of the search engine without affecting others every time they make a minor update. A Core Update is related to the core algorithm, which sits at the base of all these and impacts the main search algorithm itself.

Your website may have been affected by the update, if you’re seeing lower organic activity since 3rd June. The update is still very new and there isn’t enough data available to determine which parts of the core algorithm were tweaked. We’re keeping a close eye on it and will let you know in coming weeks once we have more concrete information! In the meantime, if you’d like us to audit your site, please don’t hesitate to give us a call at 1300780112.

In other news, here are a few more changes we have noticed in the SERP’s that may be of interest:

Rating Score Snippets in Search

Want more visitors to your site? Once your website is ranked on Page 1, one of the ways you can increase traffic is by standing out from competitors and increasing your click-through rate (CTR).

Here’s a great way we’ve been able to do it for ourselves:

schema star rating in serpsReviews and ratings are an important factor in deciding who gets the most Clicks. By leveraging the reviews we already have, we can get our overall rating score (with the stars) to appear in Google, thus increasing CTR and getting more traffic!

While this feature has existed in the SERP for a while, it went away for quite some time as Google had imposed penalties to a lot of websites for the misuse of schema. But this time around, it seems to be back for good!

Want the 5-star ratings to appear in Google for your rankings? Get in touch and we’ll make it happen!

 

Favicons in Mobile SERP’s

Google has started rolling out some changes for mobile search results, which make the websites’ favicons appear in the search result itself. With this new design, a website’s branding can be front and center, making your website stand out from your competitors’ listings.
mobile serp favicon update

You can see Before & After screenshots above. So make sure your website has a favicon!

Google Bans Tech Repair Businesses from Adwords

By | Google AdWords, Pay Per Click Marketing, Search Engine Marketing

Search engine juggernaut Google has announced that it will heavily restrict all advertising on its platforms done by third-party tech support and repair businesses (such as smartphone repair, laptop repair and so on). It has taken this step in a bid to thwart the rise of fraudulent and ‘harmful’ companies that are using Google platforms to place their advertisements.

google bans computer and tech repair on adwordsWhat’s more, this heavy restriction will be followed by a roll-out of a verification process for companies in the tech support sector to filter legitimate businesses from the scams.

David Graff, Google’s director of global policy said in a post on the Google Ads blog that the company is currently pushing back against fraudulent companies, which has resulted in these extreme measures. The company reportedly also takes down 100 ‘bad ads’ per second.

According to Graff, the company has also worked with law enforcement and government agencies to address abuse in this area. However, because the actual fraudulent activity takes place off the Google platform, it becomes increasingly hard to separate the legitimate businesses from the bad ones.

Graff admits that measures won’t result in the complete elimination of ‘bad actors’, but the company will keep doing all it can to keep its advertising platform safe for everyone.

This new policy is already having drastic repercussions for third-party tech support providers, as even legitimate businesses are being restricted from advertising. Since this is an industry-specific ban, even working with an Adwords agency won’t help your case, regardless of how well-optimised your campaigns are!

Of course, for legitimate businesses, this new policy means that they must go through a verification process to place ads on the Google platform. However, this could actually be good news for legitimate businesses as there will be less players in the space than before, making pay-per-click costs cheaper and the competition less severe.

Meta Elements – Everything You Need to Know About Meta Tags

By | Search Engine Marketing, search engine optimization, seo tips

Meta elements or meta tags are text elements of any website that help search engines in identifying the content subject matter of a page. Meta elements are never visible to end users, as they’re hidden in the page’s code.

WordPress users might be familiar with the ‘tagging’ of content, a way to categorize content based on subject. Meta elements work in the same way, but they’re part of a web page’s underlying HTML. They’re usually placed in the ‘header’ part of a web page, and are usually the first to be seen by search engine crawlers.

Meta Elements – Why They Matter for SEO

In the realm of SEO, knowledge on how to effectively use meta elements is part of the most basic of trainings. Meta elements are not as important to a page’s SEO as they used to be, thanks to advanced search engine algorithms that can analyze and deduce what a page’s content is about.

To view a page’s meta tags, all you have to do is right-click anywhere on it and click on ‘View Page Source’:

view sourceThere are several different meta tags available, but their usefulness varies quite a bit. In fact, there only a handful of meta tags that search engines such as Google understand.

Important Meta Elements for SEO

As mentioned above, Google understands a select number of meta tags. And perhaps the most important of these meta elements, which will have an impact on your site’s SEO are:

  • Meta title tag – <title>Title of the page</title>: The contents of this tag are shown as the title in search results.
  • Meta description tag – <meta name=”description” content=”some content” />: This tag provides a brief description of the page. A summary of a summary, as its length is very short.
  • Meta robots tag – <meta name=”robots” content=”arg0, arg1”/>: This tag specifies what search engine crawlers should do with the page.
  • Meta keywords tag – <meta name=”keywords” content=”kw0, kw1..”/>: This tag specifies a set (or array, specifically) of keywords that are relevant to the page.

Meta Title Tag

The meta title tag is perhaps the most important of all meta elements, because it’s going to be processed by search engines and then shown as-is to search users.

Whenever you make a search on Google, you’re presented with a set of search results. The main titles of those search results are actually the meta titles of those pages.

Meta title tags are also visible at the top of a browser:

meta titleThe meta title tag is important because it is one of the few meta elements which is visible directly to web users. A badly worded meta title is going to drive away search users, thus severely affecting its click-through rate.

Meta Description Tag

The meta description tag is just as important as the meta title tag, as it can be seen by users in search results.

Usually, the meta description tag contains valuable and actionable information about a page’s content.

meta descriptionWhat most SEO specialists try to ‘fill’ a page’s meta description with highly-searched keywords so the page has better chances to come up in search results. This is a good practice, as long as you don’t go overboard with keywords.

Usually, Google will choose to display the first 155 characters of a meta description, so try keeping it brief and to the point, with well-chosen keywords.

Meta Robots Tag

The meta robots tags act as instructions for search crawlers on what they should do with your page. These tags are generic, and are used to control the behaviour of all search engines, not just Google.

The robots tag can be specified with different arguments based on what you want the search crawlers to do (default values are index and follow):

  • noindex: Prevents the page from being indexed by search engines.
  • Nofollow: Prevents search engines from following links on the page.

Meta Keywords Tag (Deprecated)

The meta keywords tag is not recognized by Google anymore, since it was notorious for being abused by search engine marketers to ‘steal’ traffic by using popular (but unrelated) keywords for web pages.

Optimizing Meta Elements for SEO

Meta elements still play a vital role in determining how well your page will be ranked by search engines. As such, it is important to come up with meta elements which are produced using SEO strategies such as keyword research.

There is no simple formula to help you come up with meta titles and descriptions that will be viewed more favorably by search engines. For titles, it is absolutely important that you include the core keyword once. For meta descriptions, many users make the mistake of ‘stuffing’ them with keywords. This has an adverse effect on readability, and thus reduces reader confidence and trust.  

The Marriage of SEO & Web Design – Getting The Best of Both Worlds

By | Search Engine Marketing, search engine optimization, Web Design

In sales, we focus on getting leads and then converting them. One does not work without the other. A company that is getting a lot of leads but is not converting them, will likely take steps rather soon to find where the problem lies in their funnel. But websites often don’t enjoy the same level of diligence, even though they have the potential of being one of your greatest sales assets.

Our specialty is to generate traffic for our clients, specifically highly targeted organic traffic. But the real ROI is when this traffic converts into leads, phone calls, and new business. And this ultimately depends on your web design.

We have the pleasure of our Director and head of SEO, Abrar Patel and our guest Irwin Hau, Founder and Director of multi-award-winning web design agency, Chromatix, who are specialists in custom websites, here today to share their thoughts on how to marry SEO and Website to get the most out of any website launch.

Let’s get them to answer some common questions that people often have about websites:

What are the top 3 areas to consider with your area of expertise?

Abrar: Vision, timeframe and budget.
Vision, because it is important to have a clear understanding of what you’re getting yourself into with SEO and if it fits into your long-term vision for your business. Timeframe, because SEO is not for the impatient and if your business does not have firm foundations or a steady stream of clients and you need to see an ROI yesterday, you will be frustrated with SEO. And finally, budget because we find that companies that have allocated marketing budgets make it through till the effects kick in whereas businesses that have to overextend themselves to invest in SEO, often give up in a few months.

Irwin: User journey, attraction, credibility checks.
User journeys should be the heart of any site. The magic behind websites is understanding the user journey and behaviour. Without an understanding of digital user psychology and gaining insight into how your user is interacting with your site, you’ll never get the customer to the end action point of the site.
Attraction, or engagement, is all about getting an amazing first impression that continues to allure the user to stay and interact with the site. As the user explores and navigates through the site, the aim is to connect with the user through a series of images, icons, text and touch points.
The website at the end of the day is a sales piece and usually acts as a reputation builder. Credibility points are important for a site to help establish confidence for the client. Examples of these include awards, association logos, testimonials, case studies, affiliates, partners, etc. These all help to establish trust, which ultimately aims to tip users into contacting/touching base.

 

Why is your area of expertise so important for business besides ROI?

Abrar: Organic traffic does for your website what organic food does for your body. It takes time to work but there is nothing better than a website that is always prospecting for you. Google does not want you to rank, they want you to pay for every click. And what we do helps to ensure that your business does not rely on paid traffic in the long-term.

Irwin: A great website design can set your business apart from your competitors and helps to keep your company brand memorable. It also helps to establish your brand values visually and keeps your brand image looking consistent both online and offline. Strength in your site presentation increases consumer trust and brand size perception in the market.

 

How does collaborating with other specialists help you provide a greater service?

Abrar: Very much like different medical specialists working together on a patient’s health, a website needs a range of specialists to really perform at its best. To maximize the leads a website can generate, it needs the right design, the right copywriting, multiple traffic sources and tracking analytics. Collaborating with other specialists helps us provide a better service for our clients without having to claim that we’re experts in things that we’re not.

Irwin: There are many things I’ve learned over the last 9 years of running a business. One key thing is that you cannot be a master of everything. Each role in the digital industry has a unique part to play and requires researching, testing, training, and practical experience. By leveraging off teams that have geared themselves to be the best in their industry, you get the best of both worlds. You also end up having 2 different perspectives on the same piece which makes for a much stronger and robust solution.

power of collaborating with other digital experts; team of web design and SEO experts in Melbourne; web design specialists; SEO specialists;

What could I (the client) do to supplement the specialist work you guys do to get greater ROI?

Abrar: There’s a lot of buzz about content marketing these days. The truth is, that if your website is not seen as an authority in your field by Google, it doesn’t matter how much content you publish, it is not going to get much traction. But when combined with SEO, content marketing can be an excellent traffic generation strategy. Generally, 3 months into an SEO campaign, we recommend to all our clients that it is a good idea to publish articles that include longer versions of their keywords. As the site grows in its width, SEO and content marketing can really complement each other.

Irwin: As much as it is a website launch once you go live, it’s also a great PR opportunity. We encourage clients to plan for the launch of their sites and to leverage their networks in spreading the word. Everything from Linkedin, Facebook, email blast, simply get the news out there and be proud of your new site. Also, continue to keep your content on your site fresh and up to date, the last thing you want is for your website to speak of services you don’t provide any more or that you’re not featuring the latest and greatest of what’s going on in your business. Set up a content calendar or schedule for yourself to review the site.

Any final thoughts or tips you would give someone considering developing their site?

Abrar: I would recommend that you get SEO and copywriting involved from the beginning. Too often, we get clients who have spent thousands on their website but the way the site has been set up is so poorly optimized for SEO that we actually have to go back to the designer and work with them to restructure the site, which of course adds further costs for the client. Things like URL structure and Keyword Analysis/Planning make up the skeleton of the website and getting it right from the beginning means you’re building your website on a firm foundation.

Irwin: Like buying a car, you need to make sure it is maintained well to ensure it lasts the distance. With security updates, plugin amends and CMS changes, it’s vital to ensure that everything is kept up to date and maintained regularly. We strongly recommend this be done everything 2-3 months – depending on your industry. For businesses where your site is imperative to your daily operations, we recommend monthly to remove the stress of having a site down and to provide peace of mind. It’s also very important to have analytics running through your site so that you’re able to track and understand the insights of your user. Continue to review your Google Analytics and evolve the website accordingly based on the insights it provides. The website is not a static piece but an evolving beast which develops as your business grows.

Final Thoughts & Tips

Here are some key tips to consider if you’re not fully satisfied with what your current website is doing for your business :

  • When you do both SEO & web design together and plan for it from the beginning, you save money in the long run.
    A site built correctly will not only empower you to edit the site content quickly and efficiently yourself, it will also ensure that your SEO consultant can focus on the more advanced techniques which can be done quickly and simply.
  • If you fail to plan, you plan to fail. Have a strategy from day 1 and involve both web design & SEO specialists with the end in mind.
  • Ongoing collaboration with your SEO and web design consultants is important.
    Your Google Analytics will show how your customers are interacting with your site and you need to evolve it to match the user flows and journeys. You can also use our SEO audit tool to see how well your website is currently optimized.
  • Google’s algorithms are fickle as ever. They continue to change so you need to keep up to date with the latest algorithm changes – your competitors are continuously pushing for top spot so you have to maintain that momentum.
  • Make sure your SEO and Web Design consultants along with each other or else it can get challenging to manage even the simplest tasks.
    Experienced specialists should be able to work hand in hand so that they deliver the best result in a collaborative fashion

SEO & web design are intrinsically related and for a website to perform at its best, you’re going to need both.

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