Essential SEO Tools To Instantly Improve Your Marketing
If you have ever felt too confused or overwhelmed by Search Engine Optimization, it may be because you do not yet understand how you could implement some of it yourself or what are the benefits of doing so.
These are some tools that every business owner should know about and use so they can start making efforts in the right direction to getting more traffic to their websites. More importantly, they’re all FREE!
1. Keywords Everywhere
Instant Access to Keyword Search Volume
The first thing that you need to understand about SEO is that it’s all about TRAFFIC. Keywords are search phrases that people search in Google such as “plumber Melbourne” or “cheap plumber Sydney”. If you provide a service, the service+location is generally your main keyword.
But before you start working on those keywords, you also need to find out how many people are searching them. The Google AdWords Keyword Planner shows you this data but you need to set up an account and start an Ad campaign to get full access.
Keywords Everywhere is a plugin for Chrome and Firefox browsers that will show you the keyword search volume as soon as you search it in Google.
So enter your main keyword and look at the number of people searching. Note that the number displayed is the monthly search volume. If you’re not happy with it, try a different version of it or scroll down to Google’s suggested keywords at the bottom and look at those. Bottom line is, this is going to help you with your research so you can set the right target and go after it.