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Imagine accessing up to AU$13,000 worth of monthly clicks through Google Search for free.
These are the same clicks private companies pay top dollar for. However, eligible nonprofits can get them for free with the Google Ad Grants program.
It’s your key to growing awareness for your cause and securing more donations, leads, and sponsors.
Think of Google Ads Grant as a gift card for advertising on Google.
As a non-profit, you can use it to display ads when people search for something related to your cause and get clicks for free.
At A.P. Web Solutions, we know how to help you leverage your grant effectively by getting as many clicks as possible within the allocated budget.
From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects
Customised SEM Solutions
No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.
As part of the Google Ad Grant program, Google expects high-quality, well-managed ads – and a set-and-forget approach can lead to account suspension.
That’s where we come in.
Our dedicated consultant will guide you through program approval, set up your Google NFP Ads account and manage your campaign while ensuring compliance.
Get in touch with us to maximise the impact of your grant.
At A.P. Web Solutions, we are Certified Google Partners.
We’ve worked with several Australian nonprofit organisations to manage their Google Ad Grants and help them maximise the impact of their mission.
We know how to navigate the intricacies of Google Ad Grants Australia and we can help you leverage yours.
Join 150+ Australian Businesses We’ve Propelled to Success.
What is the Google Ads Grant program?
The Google Ads Grant program provides eligible nonprofit organisations with up to AU$ 13,000 per month in free advertising credit to promote their mission and reach a wider online audience on Google. To qualify for this generous grant, your organisation must be an approved member of the Google for Nonprofits program and hold a valid charitable status in Australia.
What is Google Ads management?
Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.
What results can I expect from Google Ads?
With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.
How much does Google Advertising cost?
There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.
Do Google Ads impact SEO?
No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.
How do I choose a Google Ads agency in Melbourne?
Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.
We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch: