Google Ads Management Agency

Get More Leads Fast with Savvy Google Ads Management
Lower your cost-per-lead and maximise your return on ad spend (ROAS) - we know how!

PPC Management Services That Drive Laser-Targeted Traffic to Your Website

With over 250,000 Google searches per day just in Australia, a well-executed Google Ads strategy is a massive opportunity to drive targeted traffic to your website.

In a crowded digital landscape where competitors relentlessly fight for your customers’ attention, Google Ads slice through the noise as precisely as a razor-sharp knife.

With Googe Ads, you can display targeted ads right at the top of the search results at the exact moment when your customer is searching to buy what you’re selling.

This puts your products or service front and centre, catching the attention of ready-to-buy customers. 

So, the question isn’t “Should I invest in Google Ads,” but rather “Which Google Ads agency should I invest in?”

The shameless answer is us.

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We’ll Make Google Ads Work For You

When it comes to Google Ads, we know what you’re thinking: “Will this actually work?”

If you’ve already invested in a Google Ads management service and seen mediocre results, it’s likely because the agency you hired had little to no idea how to do it right.

That’s because most agencies use the set-it-and-forget-it approach, which causes Google to push for a bigger budget and a wider reach.

We keep an eye on your ad campaigns and make ongoing adjustments to make sure you’re getting the best possible results from your ad dollars: highly targeted traffic and lower cost per lead.

While we stay on top of your Google Ads (formerly Google Adwords), your only problem will be figuring out how to handle the flood of ready-to-buy leads that come your way.

We’ll strategically target those who have already interacted with your website, ensuring your brand stays top of mind and encouraging them to return and complete a purchase or conversion.

56+ SUCCESS STORIES AND COUNTING

From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

Entourage Finance

Rising with interest rates - award-winning SEO & SEM campaign!

105%
increase in organic conversions
232%
increase in non-branded organic traffic
600%
increase in Page 1 keywords
View Case Study

Diamonds Camera

From local store to national eCommerce brand

169%
increase in total website revenue/sales
65%
increase in organic revenue/sales
322%
increase in Page 1 keywords
View Case Study

Asterie Clinic

Injecting organic growth - shortlisted award campaign

48%
increase in organic website conversions
271%
increase in non-branded organic traffic
400%
increase in Page 1 keywords
View Case Study

Creativa

B2B - Award Nominated SEO & SEM campaign!

265%
increase in conversions in 6 months
#1 Rank
in 6 months
33%
increase in Organic Traffic in 6 months
View Case Study

Cannvalate

Organic pain relief - award-winning SEO & SEM campaign!

71%
increase in appointments booked through website
82%
increase in total website conversions
529%
increase in organic traffic
View Case Study

Intuitive Finance

Capital Gains - award-winning SEO campaign!

303%
increase in organic traffic
214%
increase in in conversions
101%
increase in organic traffic to key service pages
View Case Study

TEM

142%
Increase in Conversions
560%
Increase In Overall Traffic
52x
Increase in Page 1 Organic Keywords
View Case Study

Applickable

B2B - Award Nominated SEO & SEM campaign!

697%
increase overall website traffic
325%
in Page 1 keywords
34
keywords on Page 1
View Case Study

TurnKey Furniture Solutions

41%
Decrease in CPA - Within first 6 months
58%
Increase in Conversions - Within first 6 months
199%
Increase in Organic Sessions - over the last 12 months
View Case Study

VIC Laser

#3 Rank
for Primary KW Cluster
#1 Rank
for Anti Wrinkle Injection
154%
Increase Non- branded Organic Visibility
View Case Study

iNGENū CRO

12
Qualified Contacts - From Paid Search
7 Deals
in Progress - From Paid Search
$18.46m
Pipeline Value - From Paid Search
View Case Study

Phoenix Tapware

22%
Increase in Organic traffic in the last 6 months
21%
Increase in Keywords on Page 1
25%
Conversions increased
View Case Study
This is how we do it

Our Data-Driven Approach to Google Ads Management in 6 Steps

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, expectations and goals.

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Step 2: Audit

We examine your existing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best search terms to target.

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Step 3: Forecast

With this information in hand, we prepare a custom forecast that takes into account things like conversion tracking setup, campaign structure and keyword selection.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you drive the best results within your allocated ad spend.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service and use our expertise to guarantee effective campaign management.

Step 6: Report

We’ll keep you updated on your campaign progress with regular reporting. We’ll also keep optimising the campaigns as we go based on data-driven insights.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).

vs

Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

Dominate the Market on All Fronts With Laser-Targeted Google Ads

Capture ready-to-buy leads with laser-targeted Google search and display ads. Increase brand awareness with intent-driven Google shopping and video ads.

Get Your Free Google Ads Forecast

Google Search Ads

Give your audience exactly what they’re searching for with Google Ads that rank even for the most competitive keywords in your industry and city.

Google Display Ads

Spread brand awareness across the web and reach consumers at the top of your marketing funnel by leveraging the Google Display Network.

Google Shopping Ads

Meet customers at the exact moment when they’re searching for products like yours and increase targeted traffic to your eCommerce store.

Google Video Ads

Tell your brand story and present your products and services to a wider audience with video ads powered by the Google Ads system.

Customised SEM Solutions

No more one-size-fits-all “packages”. We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.

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Ongoing Google Ads Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting.
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One-off Google Ads Audit

We'll review your Google Ads account to uncover hidden gaps and issues hindering your ad performance. We'll provide you with a list of recommended fixes.
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One-off Google Ads Setup

New to Google Ads or want to start fresh? We’ll set everything up from scratch and hand you the reigns of your account once it's ready to hit the ground running.
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Comprehensive Audit + Roadmap

Ideal for in-house marketing teams. We'll audit your SEM account, perform market share & competitor analysis and deliver a roadmap to implement over 6-12 months.
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No Holds Barred

We treat your business as our own. We hold nothing back. Our premium services are designed for businesses ready to go all-in with SEM and Paid Traffic!

We have been working with Abrar and AP Web Solutions for around 18 months now on our SEO and Google Ads. Since commencing with the team we've seen fantastic organic growth in terms of site visitors. Best of all we are seeing MoM growth in the leads we are generating and converting to sales. I would recommend Abrar and the team for other service based businesses looking to improve their SEO, grow their reach and get quality guidance, advice and support.

01 Chantelle Doulis, Marketing Manager - Entourage Finance

Every experience with AP has been really positive. We have experienced greatly improved results in our SEO and an increase in leads in our SEM since commencing with A.P Web Solutions late last year which has definitely helped to build our pipeline and increase sales. Our account manager is attentive and responsive and has added significant value to our business. Our regular monthly meetings ensures we remain on track by tweaking the approach as our segment focus changes. You will get outstanding value by choosing A.P. Web solutions

02 Pete Reinke, CEO - RAMP Holdings

AP Web Solutions were great for us. We had some below par experiences with SEO agencies prior to finding them and they really impressed us. The team laid out a plan, implemented and we got great results soon after. Highly recommend!

03 Mathew McGovern, Director - Beam Health

AP Web Solutions are what I would describe as a A class marketing agency. Our business have employed their services for SEO, Google Ad Words and Bing PPC and our results continue to scale at remarkable rates. Their response to changing strategies has been wonderful and working with the team has been a wonderful experience. They're extrmely friendly, yet are complete professionals who remain at the top of their field and keep up to changing strategies. 100% recommend this agency to anyone needing a digital agency.

04 Yunus Deniz, Marketing Coordinator - First 5 Minutes

APWS testimonials (1)
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

Put Yourself Ahead of Your Competitors With Targeted Google Ads

The SEM game is simple: whoever is at the top of the search results gets the most attention.

And among thousands of businesses fighting to get noticed, carefully crafted Google Ads can help you get all the spotlight.

We’re here to assist you in outranking your competitors by reaching the top of the search results, making sure you stay there and most importantly, converting into leads and revenue!

Together, we’ll unlock more website traffic, inquiries and conversions with Google Ads that meet your audience at the right search at the right time.

We’ll Fine-Tune Your Ads to Capture More Leads For Less

The biggest fear of those who invest in Google Ads? Overspending.

With us, you won’t have to worry about Google eating up your ad dollars without giving you noticeable results in return.

We know how to optimise your Google ad campaigns to attract qualified leads at a lower cost and maximise your ROI.

Clicking This Button Could Drastically Increase your ROAS!

Join 153+ Australian Businesses We’ve Propelled to Success.

Maxamise Your Roi

We Cover Every Aspect of Google Ads Management

  • Keyword Research and Analysis
  • Market Analysis & Research
  • Competitor Analysis
  • Strategic Campaign Structure
  • Accurate Conversion Tracking
  • Conversion Rate Optimisation
  • Engaging Ad Copywriting
  • Ad Placement and Bid Strategy
  • Bi-weekly (sometimes daily) Search Term Monitoring
  • Negative Keyword Additions
  • Offline Conversion Tracking
  • Accurate Lead Attribution (super important for B2B)
  • Demographic Optimisation (age, gender, income range)
  • A/B Testing
  • Keyword Expansion
  • Remarketing Strategies
  • Location Targeting and Geofencing
  • Ad Scheduling and Dayparting
  • Testing Google Beta Products (Partner benefit)
  • Creative Assets (Display & Video)
  • Audience Targeting and Segmentation

APWS Core 4 Values

Excellence
Collaboration
Transparency
Innovation
FAQs

What is Google Ads management?

Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.

What results can I expect from Google Ads?

With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.

How much does Google Advertising cost?

There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.

Do Google Ads impact SEO?

No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.

How do I choose a Google Ads agency in Melbourne?

Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

Give us a Call

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