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Updates from the Search Engine Marketing world!
Core Algorithm Update June 2019
In a rare move, Google announced on 3rd June that they would be rolling out a core algorithm update this month. It is unusual for Google to announce updates before they are rolled out.
They have since announced that the Core Update is now live. To check if your website has been affected by this update, the following needs to be audited: Search Console activity & Google Analytics organic activity.
What is a Core Update? Google has multiple algorithms overlaid on each other so that they are able to tweak various parts of the search engine without affecting others every time they make a minor update. A Core Update is related to the core algorithm, which sits at the base of all these and impacts the main search algorithm itself.
Your website may have been affected by the update, if you’re seeing lower organic activity since 3rd June. The update is still very new and there isn’t enough data available to determine which parts of the core algorithm were tweaked. We’re keeping a close eye on it and will let you know in coming weeks once we have more concrete information! In the meantime, if you’d like us to provide a digital marketing audit for your website, please don’t hesitate to give us a call at 1300780112.
In other news, here are a few more changes we have noticed in the SERP’s that may be of interest:
Rating Score Snippets in Search
Want more visitors to your site? Once your website is ranked on Page 1, one of the ways you can increase traffic is by standing out from competitors and increasing your click-through rate (CTR).
Here’s a great way we’ve been able to do it for ourselves:
Reviews and ratings are an important factor in deciding who gets the most Clicks. By leveraging the reviews we already have, we can get our overall rating score (with the stars) to appear in Google, thus increasing CTR and getting more traffic!
While this feature has existed in the SERP for a while, it went away for quite some time as Google had imposed penalties to a lot of websites for the misuse of schema. But this time around, it seems to be back for good!
Want the 5-star ratings to appear in Google for your rankings? Get in touch and we’ll make it happen!
Favicons in Mobile SERP’s
Google has started rolling out some changes for mobile search results, which make the websites’ favicons appear in the search result itself. With this new design, a website’s branding can be front and center, making your website stand out from your competitors’ listings.
You can see Before & After screenshots above. So make sure your website has a favicon!