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Google Display Ads Management

Expand Your Brand’s Reach With Google Display Ads
Leverage Google Display Ads to reach top-of-the-funnel audience as they explore the web and grow your brand awareness.

Showcase Your Brand With Google Display Ads

Think of Google Display Ads as your virtual billboards. However, a lot more targeted. You see, by tapping into Google’s sophisticated targeting settings, we can make sure your Display Ads are seen by people who are likely to be your customers!

These image-based ads pop up on various websites and mobile apps, all with one mission: to grab attention and drive clicks.

Your Display Ads appear strategically when your audience is browsing their favourite websites, placing your brand in front of more prospective customers.

Place Your Brand In Front of the Right People

Your most motivated buyers often linger at the bottom of the sales funnel (Google Search – both Organic & Paid)

However, by focusing solely on your bottom-of-the-funnel audience, you may overlook the tremendous pool of untapped potential customers further up the funnel.

With targeted Google Display Ads, you can tap into your top-of-the-funnel audience at the right moment and expand your brand awareness.

56+ SUCCESS STORIES AND COUNTING

From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

View All Case Studies

Entourage Finance

Rising with interest rates - award-winning SEO & SEM campaign!

105%
increase in organic conversions
232%
increase in non-branded organic traffic
600%
increase in Page 1 keywords
View Case Study

Diamonds Camera

From local store to national eCommerce brand

169%
increase in total website revenue/sales
65%
increase in organic revenue/sales
322%
increase in Page 1 keywords
View Case Study

Asterie Clinic

Injecting organic growth - shortlisted award campaign

48%
increase in organic website conversions
271%
increase in non-branded organic traffic
400%
increase in Page 1 keywords
View Case Study

Cannvalate

Organic pain relief - award-winning SEO & SEM campaign!

71%
increase in appointments booked through website
82%
increase in total website conversions
529%
increase in organic traffic
View Case Study

Intuitive Finance

Capital Gains - award-winning SEO campaign!

303%
increase in organic traffic
214%
increase in in conversions
101%
increase in organic traffic to key service pages
View Case Study

TEM

142%
Increase in Conversions
560%
Increase In Overall Traffic
52x
Increase in Page 1 Organic Keywords
View Case Study
This is how we do it

Our Approach to Google Display Ads

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, expectations and goals.

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Step 2: Audit

We examine your existing strategy, conduct extensive audience research, and analyse the competitive landscape to identify the best places to display your ads.

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Step 3: Forecast

With this information in hand, we prepare a custom forecast that includes things like setting ad groups, choosing ad placements, and designing compelling ad creatives.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you drive the best results within your allocated ad spend.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service and use our expertise to guarantee effective campaign management.

Step 6: Report

We’ll keep you updated on your campaign progress with regular reporting. We’ll also keep optimising your display ad campaigns based on data-driven insights.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).

vs

Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

Customised SEM Solutions

No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.

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Ongoing Google Ads Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting.
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One-off Google Ads Audit

We'll review your Google Ads account to uncover hidden gaps and issues hindering your ad performance. We'll provide you with a list of recommended fixes.
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One-off Google Display Ads Setup

New to Google Ads or want to start fresh? We’ll set everything up from scratch and hand you the reigns of your account once it's ready to hit the ground running.
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Comprehensive Audit + Roadmap

Ideal for in-house marketing teams. We'll audit your SEM account, perform market share & competitor analysis and deliver a roadmap to implement over 6-12 months.
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No Holds Barred

We treat your business as our own. We hold nothing back. Our premium services are designed for businesses ready to go all-in with SEM and Paid Traffic!

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Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

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Get More Views For Your Brand

Did you know that the Display Network serves 6 billion ad impressions daily, with an average 3.17% CTR?

Google Display Ads help you connect with customers on websites, mobile apps, and videos in the Google Display Network.

If you don’t tap into the Display Network, you’re missing out on introducing potential customers to your brand, even when they’re just casually browsing the internet.

Partner With a Leading Google Display Ads Agency

At A.P. Web Solutions, we know how to maximise the impact of your Google Display Ads.

We’ve helped hundreds of businesses across Australia leverage the Display Network to boost their brand awareness and grow their customer base.

We know exactly what works and how to give you the best possible ROAS.

Get in touch with us today.

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Maxamise Your Roi

We Cover Every Aspect of Google Display Ads

  • Market Analysis & Research
  • Competitor Analysis
  • Audience Segmentation
  • Ad Groups Creation
  • Ad Creatives Design
  • Ad Placement Control
  • Ad Formats Selection
  • Ad Extensions Implementation
  • Quality Score Management
  • Ad Rank Optimisation
  • Remarketing Strategies
  • Strategic Campaign Structure
  • Accurate Conversion Tracking
  • Conversion Rate Optimisation
  • Bid Strategy and Optimisation
  • Demographic Optimisation (age, gender, income range)
  • A/B Testing
  • Location Targeting and Geofencing
  • Ad Scheduling and Dayparting

APWS Core 4 Values

Excellence
Collaboration
Transparency
Innovation
FAQs

What are Google Display Ads?

Google Display Ads are a type of PPC advertising, and they typically appear as visual banners on websites, apps, and videos within the Google Display Network. These ads aim to introduce your brand to a broader audience. It can be a cost-effective way to reach potential customers compared to other forms of online advertising.

Some of the targeting options we can leverage to serve relevant display ads include:

  • Placement targeting (making a list of relevant websites your potential clients/customers visit on a regular basis, and are included in the Google Display Network, and specifically bidding higher for placements on those websites
  • In-market audience (ideal for brand awareness)
  • Affinity audience
  • Age
  • Gender
  • Geo-location (radius, city, suburb, municipality state, country)
  • Keywords and topical relevance based on on-page content of URL’s

What is Google Ads management?

Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.

What results can I expect from Google Ads?

With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.

How much does Google Advertising cost?

There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.

Do Google Ads impact SEO?

No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.

How do I choose a Google Ads agency in Melbourne

Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.
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