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Think of Google Display Ads as your virtual billboards. However, a lot more targeted. You see, by tapping into Google’s sophisticated targeting settings, we can make sure your Display Ads are seen by people who are likely to be your customers!
These image-based ads pop up on various websites and mobile apps, all with one mission: to grab attention and drive clicks.
Your Display Ads appear strategically when your audience is browsing their favourite websites, placing your brand in front of more prospective customers.
Your most motivated buyers often linger at the bottom of the sales funnel (Google Search – both Organic & Paid)
However, by focusing solely on your bottom-of-the-funnel audience, you may overlook the tremendous pool of untapped potential customers further up the funnel.
With targeted Google Display Ads, you can tap into your top-of-the-funnel audience at the right moment and expand your brand awareness.
From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects
Customised SEM Solutions
No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.
Did you know that the Display Network serves 6 billion ad impressions daily, with an average 3.17% CTR?
Google Display Ads help you connect with customers on websites, mobile apps, and videos in the Google Display Network.
If you don’t tap into the Display Network, you’re missing out on introducing potential customers to your brand, even when they’re just casually browsing the internet.
At A.P. Web Solutions, we know how to maximise the impact of your Google Display Ads.
We’ve helped hundreds of businesses across Australia leverage the Display Network to boost their brand awareness and grow their customer base.
We know exactly what works and how to give you the best possible ROAS.
Get in touch with us today.
Join 150+ Australian Businesses We’ve Propelled to Success.
What are Google Display Ads?
Google Display Ads are a type of PPC advertising, and they typically appear as visual banners on websites, apps, and videos within the Google Display Network. These ads aim to introduce your brand to a broader audience. It can be a cost-effective way to reach potential customers compared to other forms of online advertising.
Some of the targeting options we can leverage to serve relevant display ads include:
What is Google Ads management?
Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.
What results can I expect from Google Ads?
With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.
How much does Google Advertising cost?
There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.
Do Google Ads impact SEO?
No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.
How do I choose a Google Ads agency in Melbourne
Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.
We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch: