Google Ads Remarketing

Win More Customers With Google Ads Remarketing
Reignite the interest of those who have clicked on your ad or visited your website in the past and keep your brand on their minds.

Minimise Missed Opportunities

Not everyone will buy a product or turn into a lead when they first visit your website.

Some people need multiple interactions with your brand before they decide to make a purchase.

With Remarketing Ads, you can reappear in front of those who have already expressed interest in your brand and nudge them closer to making a decision.

This repetition and strategic impression marketing leads to increased conversions, leads, and sales.

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Keep Your Brand Top of Mind

First-time visitors may get sidetracked, change their minds, and abandon their purchase.

But with Remarketing Ads, you can ensure they don’t forget about your brand.

Whether you’re a B2B business with an extended buyer journey or a fast-paced eCommerce store, a Google Remarketing campaign is the key to keeping your brand top of mind and potentially turning lost buyers into customers.


From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

Victorian Laser & Skin Clinic

#3 Rank
for Primary KW Cluster
#1 Rank
for Anti Wrinkle Injection
Increase Non- branded Organic Visibility
View Case Study

TurnKey Furniture Solutions

Decrease in CPA - Within first 6 months
Increase in Conversions - Within first 6 months
Increase in Organic Sessions - over the last 12 months
View Case Study

Phoenix Tapware

Increase in Organic traffic in the last 6 months
Increase in Keywords on Page 1
Conversions increased
View Case Study

Powernet IT

Increase in Traffic YoY
Increase in Conversions YoY
Increase in Keywords on Page 1 YoY
View Case Study

First 5 Minutes

increase in Organic traffic
increase in non-branded organic clicks
View Case Study
This is how we do it

Our Approach to Google Remarketing Ads

Step 1: Discover

We start the process with a comprehensive discovery call to understand your business, product range, target audience, expectations, and objectives.

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Step 2: Audit

We conduct a detailed audit of your previous ad campaigns and website data. This helps us identify potential areas for improvement and gather insights for retargeting.

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Step 3: Forecast

Armed with this information, we prepare a custom forecast that includes audience segmentation, campaign structure and keyword selection.

Step 4: Present

We then present our findings to you and recommend a customised plan of action to maximise the ROI from ad spend and achieve your advertising objectives.

Step 5: Launch

With your approval, we launch the remarketing campaign. This involves setting up retargeting pixels, segmenting your audience, and creating and deploying ads.

Step 6: Report

We’ll keep you updated on your campaign progress with regular reporting. We’ll also keep optimising your overall retargeting strategy to ensure the highest ROI.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).


Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

Customised SEM Solutions

No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.

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Ongoing Google Ads Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting
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One-off Google Ads Audit

We'll review your Google Ads account to uncover hidden gaps and issues hindering your ad performance. We'll provide you with a list of recommended fixes.
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One-off Google Ads Setup

New to Google Ads or want to start fresh? We’ll set everything up from scratch and hand you the reigns of your account once it's ready to hit the ground running.
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Comprehensive Audit + Roadmap

Ideal for in-house marketing teams. We'll audit your SEM account, perform market share & competitor analysis and deliver a roadmap to implement over 6-12 months.
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No Holds Barred

We treat your business as our own. We hold nothing back. Our premium services are designed for businesses ready to go all-in with SEM and Paid Traffic!
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

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Get More Value for Your Ad Dollars

If someone has shown interest in your brand before, they’re more likely to buy from you when they see your ads again.

With Remarketing Ads, you can get more value from your ad money by targeting people who are already interested in what you offer.

With the help of a leading Google remarketing agency in Australia, like A.P. Web Solutions, you can ensure your remarketing campaigns deliver the highest possible ROI.

Let’s Maximise Your Sales Opportunities

With our Google Ads Remarketing services, we don’t just keep your brand top of mind.

We also bring back potentially lost customers with ultra-segmented campaigns that reignite their interest in your brand.

Our expertise in Google Ads Remarketing guarantees an unbeatable ROI.

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Maxamise Your Roi

We Cover Every Aspect of Google Ads Remarketing

  • Market Analysis & Research
  • Competitor Analysis
  • Audience Segmentation
  • Remarketing Strategies
  • Strategic Campaign Structure
  • Accurate Conversion Tracking
  • Conversion Rate Optimisation
  • Bid Strategy and Optimisation
  • Regular Search Term Monitoring
  • Negative Keyword Management
  • Offline Conversion Tracking
  • Accurate Lead Attribution (super important for B2B)
  • Demographic Optimisation (age, gender, income range)
  • A/B Testing
  • Keyword Expansion (for campaign structure)
  • Location Targeting and Geofencing
  • Ad Scheduling and Dayparting

APWS Core 4 Values


What is Google Remarketing?

Google Remarketing is a smart advertising strategy that helps businesses reconnect with people who have visited their website before. When someone visits your site and leaves without taking action, remarketing allows you to show them more targeted and personalised ads. These ads are designed to remind them of your brand and encourage them to return to your website and complete the purchase.

What is Google Ads management?

Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.

What results can I expect from Google Ads?

With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.

How much does Google Advertising cost?

There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.

Do Google Ads impact SEO?

No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.

How do I choose a Google Ads agency in Melbourne?

Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

Give us a Call

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