Minimise Missed Opportunities

Not everyone will buy a product or turn into a lead when they first visit your website.

Some people need multiple interactions with your brand before they decide to make a purchase.

With Remarketing Ads, you can reappear in front of those who have already expressed interest in your brand and nudge them closer to making a decision.

This repetition and strategic impression marketing leads to increased conversions, leads, and sales.

Keep Your Brand Top of Mind

First-time visitors may get sidetracked, change their minds, and abandon their purchase.

But with Remarketing Ads, you can ensure they don’t forget about your brand.

Whether you’re a B2B business with an extended buyer journey or a fast-paced eCommerce store, a Google Remarketing campaign is the key to keeping your brand top of mind and potentially turning lost buyers into customers.

56+ SUCCESS STORIES AND COUNTING

From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

View All Case Studies

Forward Path Advisory

12

Main commercial keywords ranking on page 1

$4.04

Average cost-per-click(CPC) for the commercial keywords ranking on Page 1

3x

Growth in total keyword rankings across the campaign

View Case Study

Rylock Windows & Doors

$17k

Worth of monthly organic traffic

565%

Far more top search placements

11%

Strong lead enquiries from search

View Case Study

Victorian Laser & Skin Clinic

13.46x

Return on Investment

$707K

Verified organic e-commerce revenue generated

10K

Organic leads - enquiry forms, phone clicks & bookings

View Case Study

TurnKey Furniture Solutions

$800K

Largest single deal won from an organic search enquiry

$312K

Viable pipeline value generated in a single 6-week period

-41%

Lower cost per enquiry over 6 months

View Case Study

Phoenix Tapware

22%

More people finding the site organically in the last 6 months

21%

Growing presence in top search results

25%

Enquiries increased across the site

View Case Study

First 5 Minutes

41–51%

More enquiries from SEO and Google Ads

81%

More people finding them online through organic traffic

10x

More paid traffic to the website

View Case Study

This is how we do it

Our Approach to Google Remarketing Ads

Step 1: Discover

We start the process with a comprehensive discovery call to understand your business, product range, target audience, expectations, and objectives.

Step 2: Audit

We conduct a detailed audit of your previous ad campaigns and website data. This helps us identify potential areas for improvement and gather insights for retargeting.

Step 3: Forecast

Armed with this information, we prepare a custom forecast that includes audience segmentation, campaign structure and keyword selection.

Step 4: Present

We then present our findings to you and recommend a customised plan of action to maximise the ROI from ad spend and achieve your advertising objectives.

Step 5: Launch

With your approval, we launch the remarketing campaign. This involves setting up retargeting pixels, segmenting your audience, and creating and deploying ads.

Step 6: Report

We’ll keep you updated on your campaign progress with regular reporting. We’ll also keep optimising your overall retargeting strategy to ensure the highest ROI.

How are we different from other agencies?

A.P. Web Solutions

Realistic, measurable goals
Experts, not middlemen
Experienced strategists who deliver
Customised & bespoke pricing structure
Thorough scoping process
Clear 6-12 month roadmap
3-5 dedicated team members

vs

Other Agencies

Meaningless guarantees
Middlemen, not experts
Juniors do the work
Menu pricing packages
Sign first, talk later
No direction or targets
One overworked contact

Customised SEM Solutions

No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.

Ongoing Google Ads Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting

One-off Google Ads Audit

We'll review your Google Ads account to uncover hidden gaps and issues hindering your ad performance. We'll provide you with a list of recommended fixes.

One-off Google Ads Setup

New to Google Ads or want to start fresh? We’ll set everything up from scratch and hand you the reigns of your account once it's ready to hit the ground running.

Comprehensive Audit + Roadmap

Ideal for in-house marketing teams. We'll audit your SEM account, perform market share & competitor analysis and deliver a roadmap to implement over 6-12 months.

No Holds Barred

We treat your business as our own. We hold nothing back. Our premium services are designed for businesses ready to go all-in with SEM and Paid Traffic!

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Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 200+ clients big & small

apac search awards 2023 trophies ap web solutions transparent

Get More Value for Your Ad Dollars

If someone has shown interest in your brand before, they’re more likely to buy from you when they see your ads again.

With Remarketing Ads, you can get more value from your ad money by targeting people who are already interested in what you offer.

With the help of a leading Google remarketing agency in Australia, like A.P. Web Solutions, you can ensure your remarketing campaigns deliver the highest possible ROI.

Let’s Maximise Your Sales Opportunities

With our Google Ads Remarketing services, we don’t just keep your brand top of mind.

We also bring back potentially lost customers with ultra-segmented campaigns that reignite their interest in your brand.

Our expertise in Google Ads Remarketing guarantees an unbeatable ROI.

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Maxamise Your Roi

We Cover Every Aspect of Google Ads Remarketing

Market Analysis & Research
Competitor Analysis
Audience Segmentation
Remarketing Strategies
Strategic Campaign Structure
Accurate Conversion Tracking
Conversion Rate Optimisation
Bid Strategy and Optimisation
Regular Search Term Monitoring
Negative Keyword Management
Offline Conversion Tracking
Accurate Lead Attribution (super important for B2B)
Demographic Optimisation (age, gender, income range)
A/B Testing
Keyword Expansion (for campaign structure)
Location Targeting and Geofencing
Ad Scheduling and Dayparting

Core Values

Accountable Through Actions

Data-Driven Excellence

Trusted Long-Term Partners

Simplifying The Complex

Always Moving Forward

FAQs

What is Google Remarketing?

Google Remarketing is a smart advertising strategy that helps businesses reconnect with people who have visited their website before. When someone visits your site and leaves without taking action, remarketing allows you to show them more targeted and personalised ads. These ads are designed to remind them of your brand and encourage them to return to your website and complete the purchase.

What is Google Ads management?

Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.

What results can I expect from Google Ads?

With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.

How much does Google Advertising cost?

There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.

Do Google Ads impact SEO?

No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.

How do I choose a Google Ads agency in Melbourne?

Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session

An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.

Comprehensive Audit

A comprehensive audit of your website, competitors, current positioning & gaps.

Customised Strategy

Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

Let's Talk Growth