Google Shopping Ads Management

Google Shopping Ads display your products at the top of Google search results whenever a customer searches for a keyword related to your product. The goal is to reach customers searching for similar products right when they’re ready to make a purchase. This results in more traffic, leads, and sales for your online store.

For eCommerce businesses, Google Shopping ads are a unique opportunity as they connect Search traffic (high intent buyers) directly to the product page – this type of targeting is not available on any other platform.

While Google Shopping ads are most commonly used by eCommerce businesses, they can indeed be used by businesses for whom online sales are not the top priority or very common in the industry. An example would be large products (such as furniture) which people may search online but need to see it in person to make their final decision.

However, setting up Google Shopping ads is more complicated than Google Search or even Google Shopping Ads. This is because Google Shopping requires the configuration of Merchant Center which needs to be connected to a product feed. The performance of your Shopping Ads is very much dependent on the quality, optimisation and management of your product feed. The product feed is essentially an ongoing log of product data being sent from your website to Google. This feed can only be generated when your website has the eCommerce architecture (eg: WooCommerce, Shopify, BigCommerce etc).

If you’re a local B2C business with a storefront and want to drive in-store traffic, you can leverage Google Shopping Ads by having eCommerce architecture configured in your website, simply for the purpose of driving targeted traffic from Google directly to your product pages and converting that traffic into enquiries (phone calls, form submissions, in-store visits) instead of online sales.

In fact, if you’re in an industry/niche where online sales are not as common and competitors are likely to not have eCommerce websites (they are more expensive and tricky to set up and maintain after all), this presents a unique opportunity for you to capture the traffic and get a much higher ROAS (return on ad spend) than you would by only doing Google Search Ads. At APWS, we have done this for several clients and generated an exponential long-term ROI. Ask us about case studies related to Google Shopping for local businesses when you get in touch!

Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.

With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.

There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.

No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.

Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.