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With Google Shopping Ads, you can display your products at the top of Google’s search results, complete with product details – product image, price, shipping details & even promotions/sales.
When users search for products like yours, they see your ads, click on them, and are led straight to your product page.
This means more targeted traffic, leads, and customers for your business.
Say goodbye to wasted ad spend on generic audiences.
With well-targeted Google Shopping Ads, you can connect potential customers with your products at the exact moment when they’re searching to buy something similar.
At A.P. Web Solutions, we know how to target your ads so that they reach customers most likely to make a purchase with surgical precision.
From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects
Customised SEM Solutions
No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.
Well-managed Google Shopping Ads can result in more products sold from your store.
It starts with setting up a Google Merchant Center account, which connects to your website to fetch data and create ad listings from your product feed.
However, optimising your product feed for success requires a deep understanding of the right SEM strategies.
At A.P. Web Solutions, we have the experience and the expertise to optimise your ads and maximise your ROI.
At A.P. Web Solutions, we are Certified Google Partners.
We’ve worked with hundreds of Australian eCommerce and retail businesses to help them drive more sales to their stores with highly-targeted Google Shopping Ads.
We’re a leading Google Shopping Ads agency in Australia because of one thing: we bring results.
Join 150+ Australian Businesses We’ve Propelled to Success.
What are Google Shopping Ads?
Google Shopping Ads display your products at the top of Google search results whenever a customer searches for a keyword related to your product. The goal is to reach customers searching for similar products right when they’re ready to make a purchase. This results in more traffic, leads, and sales for your online store.
For eCommerce businesses, Google Shopping ads are a unique opportunity as they connect Search traffic (high intent buyers) directly to the product page – this type of targeting is not available on any other platform.
Are Google Shopping Ads only for eCommerce businesses? Can they be used by local B2C businesses to generate leads?
While Google Shopping ads are most commonly used by eCommerce businesses, they can indeed be used by businesses for whom online sales are not the top priority or very common in the industry. An example would be large products (such as furniture) which people may search online but need to see it in person to make their final decision.
However, setting up Google Shopping ads is more complicated than Google Search or even Google Shopping Ads. This is because Google Shopping requires the configuration of Merchant Center which needs to be connected to a product feed. The performance of your Shopping Ads is very much dependent on the quality, optimisation and management of your product feed. The product feed is essentially an ongoing log of product data being sent from your website to Google. This feed can only be generated when your website has the eCommerce architecture (eg: WooCommerce, Shopify, BigCommerce etc).
If you’re a local B2C business with a storefront and want to drive in-store traffic, you can leverage Google Shopping Ads by having eCommerce architecture configured in your website, simply for the purpose of driving targeted traffic from Google directly to your product pages and converting that traffic into enquiries (phone calls, form submissions, in-store visits) instead of online sales.
In fact, if you’re in an industry/niche where online sales are not as common and competitors are likely to not have eCommerce websites (they are more expensive and tricky to set up and maintain after all), this presents a unique opportunity for you to capture the traffic and get a much higher ROAS (return on ad spend) than you would by only doing Google Search Ads. At APWS, we have done this for several clients and generated an exponential long-term ROI. Ask us about case studies related to Google Shopping for local businesses when you get in touch!
What is Google Ads management?
Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.
What results can I expect from Google Ads?
With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.
How much does Google Advertising cost?
There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.
Do Google Ads impact SEO?
No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.
How do I choose a Google Ads agency in Melbourne?
Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.
We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch: