Google Shopping Ads Management

Get More Sales With Google Shopping Ads
Leverage Google Shopping Ads to reach potential customers right when they're searching for products like yours and strategically increase your online revenue

Show Your Products to Potential Buyers

With Google Shopping Ads, you can display your products at the top of Google’s search results, complete with product details – product image, price, shipping details & even promotions/sales.

When users search for products like yours, they see your ads, click on them, and are led straight to your product page.

This means more targeted traffic, leads, and customers for your business.

apac search awards 2023 trophies ap web solutions transparent

Maximise Your Ad Spend

Say goodbye to wasted ad spend on generic audiences.

With well-targeted Google Shopping Ads, you can connect potential customers with your products at the exact moment when they’re searching to buy something similar.

At A.P. Web Solutions, we know how to target your ads so that they reach customers most likely to make a purchase with surgical precision.


From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

Entourage Finance

Rising with interest rates - award-winning SEO & SEM campaign!

increase in organic conversions
increase in non-branded organic traffic
increase in Page 1 keywords
View Case Study

Diamonds Camera

From local store to national eCommerce brand

increase in total website revenue/sales
increase in organic revenue/sales
increase in Page 1 keywords
View Case Study

Asterie Clinic

Injecting organic growth - shortlisted award campaign

increase in organic website conversions
increase in non-branded organic traffic
increase in Page 1 keywords
View Case Study


B2B - Award Nominated SEO & SEM campaign!

increase in conversions in 6 months
#1 Rank
in 6 months
increase in Organic Traffic in 6 months
View Case Study


Organic pain relief - award-winning SEO & SEM campaign!

increase in appointments booked through website
increase in total website conversions
increase in organic traffic
View Case Study

Intuitive Finance

Capital Gains - award-winning SEO campaign!

increase in organic traffic
increase in in conversions
increase in organic traffic to key service pages
View Case Study


Increase in Conversions
Increase In Overall Traffic
Increase in Page 1 Organic Keywords
View Case Study


B2B - Award Nominated SEO & SEM campaign!

increase overall website traffic
in Page 1 keywords
keywords on Page 1
View Case Study

TurnKey Furniture Solutions

Decrease in CPA - Within first 6 months
Increase in Conversions - Within first 6 months
Increase in Organic Sessions - over the last 12 months
View Case Study

VIC Laser

#3 Rank
for Primary KW Cluster
#1 Rank
for Anti Wrinkle Injection
Increase Non- branded Organic Visibility
View Case Study


Qualified Contacts - From Paid Search
7 Deals
in Progress - From Paid Search
Pipeline Value - From Paid Search
View Case Study

Phoenix Tapware

Increase in Organic traffic in the last 6 months
Increase in Keywords on Page 1
Conversions increased
View Case Study
This is how we do it

Our Approach to Google Shopping Ad Management

Step 1: Discover

We start the process with a comprehensive discovery call to understand your business, product range, target audience, expectations, and objectives.

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Step 2: Audit

We examine your product listings, conduct extensive keyword research and analyse the competitive landscape to identify the best search terms to target.

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Step 3: Forecast

With this information in hand, we prepare a custom forecast that takes into account things like conversion tracking setup, campaign structure and keyword selection.

Step 4: Present

We then present our findings to you and recommend a customised plan of action to maximise product visibility and ROI within your designated ad spend.

Step 5: Launch

We launch our fully managed end-to-end service focusing on optimising product listings and bid strategies for effective Google Shopping Ads management.

Step 6: Report

We’ll keep you updated on your campaign progress with regular reporting. We’ll also keep optimising your overall Google Shopping Ads strategy.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).


Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

Customised SEM Solutions

No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.

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Ongoing Google Ads Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting
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One-off Google Ads Audit

We'll review your Google Ads account to uncover hidden gaps and issues hindering your ad performance. We'll provide you with a list of recommended fixes.
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One-off Google Shopping Ads Setup

New to Google Ads or want to start fresh? We’ll set everything up from scratch and hand you the reigns of your account once it's ready to hit the ground running.
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Comprehensive Audit + Roadmap

Ideal for in-house marketing teams. We'll audit your SEM account, perform market share & competitor analysis and deliver a roadmap to implement over 6-12 months.
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No Holds Barred

We treat your business as our own. We hold nothing back. Our premium services are designed for businesses ready to go all-in with SEM and Paid Traffic!
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

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Optimise Your Google Shopping Ads For Success

Well-managed Google Shopping Ads can result in more products sold from your store.

It starts with setting up a Google Merchant Center account, which connects to your website to fetch data and create ad listings from your product feed.

However, optimising your product feed for success requires a deep understanding of the right SEM strategies.

At A.P. Web Solutions, we have the experience and the expertise to optimise your ads and maximise your ROI.

Work With Certified Google Partners

At A.P. Web Solutions, we are Certified Google Partners.

We’ve worked with hundreds of Australian eCommerce and retail businesses to help them drive more sales to their stores with highly-targeted Google Shopping Ads.

We’re a leading Google Shopping Ads agency in Australia because of one thing: we bring results.

Clicking This Button Could Change Your Shopping Ads Forever!

Join 150+ Australian Businesses We’ve Propelled to Success.

Maxamise Your Roi

We Cover Every Aspect of Google Shopping Ads

  • Keyword Research and Analysis
  • Market Analysis & Research
  • Competitor Analysis
  • Strategic Campaign Structure
  • Google Merchant Center Setup
  • Product Feed Setup & Integration with Merchant Center
  • Accurate Conversion Tracking (E-commerce transactions)
  • Conversion Rate Optimisation
  • Product Listing Optimisation
  • Product Feed Optimisation
  • Product Data Quality Assurance
  • Product Group Structuring
  • Bid Strategy and Optimisation
  • Regular Search Term Monitoring
  • Negative Keyword Management
  • Offline Conversion Tracking
  • Accurate Lead Attribution (super important for B2B)
  • Demographic Optimisation (age, gender, income range)
  • A/B Testing for Product Listings
  • Keyword Expansion (for campaign structure)
  • Remarketing Strategies
  • Location Targeting and Geofencing
  • Ad Scheduling and Dayparting

APWS Core 4 Values


What are Google Shopping Ads?

Google Shopping Ads display your products at the top of Google search results whenever a customer searches for a keyword related to your product. The goal is to reach customers searching for similar products right when they’re ready to make a purchase. This results in more traffic, leads, and sales for your online store.

For eCommerce businesses, Google Shopping ads are a unique opportunity as they connect Search traffic (high intent buyers) directly to the product page – this type of targeting is not available on any other platform.

Are Google Shopping Ads only for eCommerce businesses? Can they be used by local B2C businesses to generate leads?

While Google Shopping ads are most commonly used by eCommerce businesses, they can indeed be used by businesses for whom online sales are not the top priority or very common in the industry. An example would be large products (such as furniture) which people may search online but need to see it in person to make their final decision.

However, setting up Google Shopping ads is more complicated than Google Search or even Google Shopping Ads. This is because Google Shopping requires the configuration of Merchant Center which needs to be connected to a product feed. The performance of your Shopping Ads is very much dependent on the quality, optimisation and management of your product feed. The product feed is essentially an ongoing log of product data being sent from your website to Google. This feed can only be generated when your website has the eCommerce architecture (eg: WooCommerce, Shopify, BigCommerce etc).

If you’re a local B2C business with a storefront and want to drive in-store traffic, you can leverage Google Shopping Ads by having eCommerce architecture configured in your website, simply for the purpose of driving targeted traffic from Google directly to your product pages and converting that traffic into enquiries (phone calls, form submissions, in-store visits) instead of online sales.

In fact, if you’re in an industry/niche where online sales are not as common and competitors are likely to not have eCommerce websites (they are more expensive and tricky to set up and maintain after all), this presents a unique opportunity for you to capture the traffic and get a much higher ROAS (return on ad spend) than you would by only doing Google Search Ads. At APWS, we have done this for several clients and generated an exponential long-term ROI. Ask us about case studies related to Google Shopping for local businesses when you get in touch!

What is Google Ads management?

Simply put, Google Ads management is the process of managing your Google Ads campaigns. It can be done by you or by an SEM agency like us. Google Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.

What results can I expect from Google Ads?

With a well-done Google Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.

How much does Google Advertising cost?

There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Google Ads (formerly Google Adwords) strategy that aligns with your needs and ensures the best ROI without going over your budget.

Do Google Ads impact SEO?

No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Google Ads will help you gain insights you can use to improve your on-page SEO.

How do I choose a Google Ads agency in Melbourne?

Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

Give us a Call

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