Have you ever thought SEO was too complicated and everything you read about it makes it even more confusing?
The truth is that SEO can be simple, but not easy. First page rankings lead to traffic and traffic leads to revenue. So of course, it can’t be that easy!
If you want to learn the basics of organic traffic from the SEO experts and how you can help Google understand what your website/business is about, then check out our monthly Melbourne SEO & Internet Marketing Meetup. The events are held monthly, generally on the last Tuesday of every month at 6 pm. We make Search Engine Marketing & Internet Marketing as simple is it should be. Come along and feel free to bring a friend with you!
You can join the group and RSVP at http://www.meetup.com/SEO-Melbourne/
Here’s a short video with more details about the Meetup and what you can expect:
If you can’t make it to the next event, join the Meetup group anyway so you get alerts about our future events. The events are also a great opportunity for you to network with other business owners in the area and talk about marketing strategies, even make connections and exchange referrals.
Topics we have covered so far…
Table of Contents
SEO 101: The Blueprint to Local SEO
At this event, we went over search engine optimization 101 that every business and website owner can understand and implement on their website. It involves helping Google understand the nature of your business, your product or service, areas you serve etc. The more clear this information is, the less confused Google will be about your business.
Check out the SEO 101 section for more videos!
Fact & Fiction of SEO
There’s a lot of noise out there in SEO! Anyone can claim to be an expert so the amount of misinformation on the Internet can render anyone wanting to learn about SEO utterly confused and overwhelmed.
At this event, we covered the common myths of SEO and things you might read and hear about often, but do not actually help you rank. It’s not that these factors do not play a role at all in the algorithm, but that their weight is often insignificant and your efforts are best applied to more relevant factors that have a direct impact on your rankings.
When you get professional search engine optimisation services, these are the factors that we focus on to boost your rankings. It is only when your rankings get stuck and do not budge for a while, that you need to start looking at some of these smaller issues that could be holding you back.
Google Webmaster Tools: Tips & Tricks
There is a wealth of information available to you in your Google Search Console. This is information that Google is giving you themselves to help you improve the quality of your website. You do not want to ignore these!
At this event, we went one by one into the categories and sections in your Search Console, what each section means and how you can fix the errors if there are any.
Do you have any suggestions for future SEO events? Is there something specific you would like to learn about search engine optimization? Don’t hesitate to reach out and let us know at firstname.lastname@example.org
A.P. Web Solutions (https://www.apwebsolutions.com.au) is a digital marketing agency that specializes in search engine optimization services for local businesses. As one of the top ranked Melbourne SEO agencies, we focus on tangible rankings, traffic and generating leads and phone calls for our clients.