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While Google is the most widely used search engine, it’s not the only one people use.
Although much smaller than Google, Microsoft Bing is used by over 1 billion people monthly. That’s a huge audience pool you can tap into!
Relying solely on Google means putting your eggs in one basket.
Adding Bing to the mix allows you to diversify your advertising strategy and reach a different audience.
Many businesses today operate within the Microsoft Office 365 ecosystem, making Bing their default search engine at work.
Leveraging Microsoft Bing in your advertising strategy lets you access a niche audience full of B2B prospects while facing reduced competition, maximising the impact of your ads.
Moreover, because Microsoft acquired LinkedIn, you can overlap Bing audiences with LinkedIn’s audience data for even more precise targeting.
From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects
Customised SEM Solutions
No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.
There are three main reasons why you shouldn’t overlook Bing Ads in your advertising strategy:
Advertising on Bing alongside Google means you can fall back on a more niche audience.
Not sure how to get started with Bing Ads? As an experienced Bing Ads management agency, we can help.
At A.P. Web Solutions, we thoroughly analyse your business and create the most optimised Bing advertising strategy to help you achieve your goals.
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Why use Microsoft Bing Ads?
Microsoft Bing is a search engine owned by Microsoft. It’s the second largest search engine in the world, next to Google, with over 1.1 billion monthly users. Since Bing is much smaller than Google, with Bing Ads, businesses can tap into a more niche audience with less competition.
What is Bing Ads management?
Simply put, Bing Ads management is the process of managing your Bing Ads campaigns. It can be done by you or by an SEM agency like us. Bing Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.
What results can I expect from Bing Ads?
With a well-done Bing Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.
How much does Bing Advertising cost?
There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Bing Ads strategy that aligns with your needs and ensures the best ROI without going over your budget.
Of course, considering Bing does not get nearly as much traffic/clicks as Google, your ad spend on Bing is likely to be lower than Google Ads.
Do Bing Ads impact SEO?
No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Bing Ads will help you gain insights you can use to improve your on-page SEO.
How do I choose a Bing Ads agency in Melbourne?
Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.
We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch: