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Microsoft Bing Ad Agency

Reach Untapped B2B Prospects With Bing Ads
Take advantage of over 900 million Bing searches per day with Bing Ads and unlock a stream of ready-to-buy leads.

Tap Into an Entirely New Audience on Bing

While Google is the most widely used search engine, it’s not the only one people use.

Although much smaller than Google, Microsoft Bing is used by over 1 billion people monthly. That’s a huge audience pool you can tap into!

Relying solely on Google means putting your eggs in one basket.

Adding Bing to the mix allows you to diversify your advertising strategy and reach a different audience.

apac search awards 2023 trophies ap web solutions transparent

Reach the Microsoft Ecosystem

Many businesses today operate within the Microsoft Office 365 ecosystem, making Bing their default search engine at work.

Leveraging Microsoft Bing in your advertising strategy lets you access a niche audience full of B2B prospects while facing reduced competition, maximising the impact of your ads.

Moreover, because Microsoft acquired LinkedIn, you can overlap Bing audiences with LinkedIn’s audience data for even more precise targeting.

56+ SUCCESS STORIES AND COUNTING

From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

View All Case Studies

Entourage Finance

Rising with interest rates - award-winning SEO & SEM campaign!

105%
increase in organic conversions
232%
increase in non-branded organic traffic
600%
increase in Page 1 keywords
View Case Study

Diamonds Camera

From local store to national eCommerce brand

169%
increase in total website revenue/sales
65%
increase in organic revenue/sales
322%
increase in Page 1 keywords
View Case Study

Asterie Clinic

Injecting organic growth - shortlisted award campaign

48%
increase in organic website conversions
271%
increase in non-branded organic traffic
400%
increase in Page 1 keywords
View Case Study

Cannvalate

Organic pain relief - award-winning SEO & SEM campaign!

71%
increase in appointments booked through website
82%
increase in total website conversions
529%
increase in organic traffic
View Case Study

Intuitive Finance

Capital Gains - award-winning SEO campaign!

303%
increase in organic traffic
214%
increase in in conversions
101%
increase in organic traffic to key service pages
View Case Study

TEM

142%
Increase in Conversions
560%
Increase In Overall Traffic
52x
Increase in Page 1 Organic Keywords
View Case Study
This is how we do it

Our Approach to Microsoft Bing Advertising

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, expectations and goals.

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Step 2: Audit

We examine your existing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best search terms to target.

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Step 3: Forecast

With this information in hand, we prepare a custom forecast that includes things like conversion tracking setup, campaign structure and keyword selection.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you drive the best results within your allocated ad spend.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service and use our expertise to guarantee effective campaign management.

Step 6: Report

We’ll keep you updated on your campaign progress with regular reporting. We’ll also keep optimising the campaigns based on data-driven insights.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).

vs

Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

Customised SEM Solutions

No more one-size-fits-all “packages.” We offer tailored SEM solutions that fit your needs. Our expertise, on your terms.

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Ongoing Bing Ads Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting.
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One-off Bing Ads Audit

We'll review your Bing Ads account to uncover hidden gaps and issues hindering your ad performance. We'll provide you with a list of recommended fixes.
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One-off Bing Ads Setup

New to Bing Ads or want to start fresh? We’ll set everything up from scratch and hand you the reigns of your account once it's ready to hit the ground running.
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Comprehensive Audit + Roadmap

Ideal for in-house marketing teams. We'll audit your SEM account, perform market share & competitor analysis and deliver a roadmap to implement over 6-12 months.
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No Holds Barred

We treat your business as our own. We hold nothing back. Our premium services are designed for businesses ready to go all-in with SEM and Paid Traffic!

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Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

Bing Ads vs. Google Ads

There are three main reasons why you shouldn’t overlook Bing Ads in your advertising strategy:

  • Being smaller than Google, Bing has less competition for keywords and, therefore, a lower CPC.
  • For the same reason, Bing offers a higher average CTR from ads.
  • Bing Ads work similarly to Google Ads, which means you can easily replicate your existing Google Ads campaign on Bing.

Advertising on Bing alongside Google means you can fall back on a more niche audience.

A Bing Ads Agency That Delivers Results

Not sure how to get started with Bing Ads? As an experienced Bing Ads management agency, we can help. 

At A.P. Web Solutions, we thoroughly analyse your business and create the most optimised Bing advertising strategy to help you achieve your goals.

Clicking This Button Could Change Your Bing Ads Forever!

Join 150+ Australian Businesses We’ve Propelled to Success.

Maxamise Your Roi

We Cover Every Aspect of Microsoft Bing Ads

  • Keyword Research and Analysis
  • Market Analysis & Research
  • Competitor Analysis
  • Strategic Campaign Structure
  • Accurate Conversion Tracking
  • Conversion Rate Optimisation
  • Engaging Ad Copywriting
  • Ad Placement and Bid Strategy
  • Bi-weekly (sometimes daily) Search Term Monitoring
  • Negative Keyword Additions
  • Offline Conversion Tracking
  • Accurate Lead Attribution (super important for B2B)
  • Demographic Optimisation (age, gender, income range)
  • A/B Testing
  • Keyword Expansion
  • Remarketing Strategies
  • Location Targeting and Geofencing
  • Ad Scheduling and Dayparting

APWS Core 4 Values

Excellence
Collaboration
Transparency
Innovation
FAQs

Why use Microsoft Bing Ads?

Microsoft Bing is a search engine owned by Microsoft. It’s the second largest search engine in the world, next to Google, with over 1.1 billion monthly users. Since Bing is much smaller than Google, with Bing Ads, businesses can tap into a more niche audience with less competition.

What is Bing Ads management?

Simply put, Bing Ads management is the process of managing your Bing Ads campaigns. It can be done by you or by an SEM agency like us. Bing Ads management includes setting up your campaigns, strategic planning, keyword research, audience targeting, monitoring your campaigns and optimising them for better ROI, among other things.

What results can I expect from Bing Ads?

With a well-done Bing Ads strategy, you can reach your potential customers at the exact moment when they’re searching for products or services similar to yours. You can catch them while their interest is at its peak! And as you do so consistently, you’ll see a significant increase in your website traffic and conversions.

How much does Bing Advertising cost?

There is no one-size-fits-all answer to this question. Your ad spend will depend on many factors, such as the competition for the keywords you’re targeting, the relevance of your ads and audience targeting. At A.P. Web Solutions, we work with you to create a customised Bing Ads strategy that aligns with your needs and ensures the best ROI without going over your budget.

Of course, considering Bing does not get nearly as much traffic/clicks as Google, your ad spend on Bing is likely to be lower than Google Ads.

Do Bing Ads impact SEO?

No. Paid ads don’t directly impact your organic search rankings. But they can impact it indirectly. In fact, PPC and SEO should work together to create a comprehensive strategy that improves the rankings and authority of your site. Running Bing Ads will help you gain insights you can use to improve your on-page SEO.

How do I choose a Bing Ads agency in Melbourne?

Finding the right agency for you will depend on what you’re looking for. You need to consider things like their expertise, track record and concrete results. Ideally, you want to work with a specialised agency that has experience ranking for competitive keywords in your industry and location.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.
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