Why Do You Get Hundreds of overseas Phone Calls & Emails for SEO?

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July 28th. 2016

5 Minutes Required

If you own, operate or manage a business, you have most likely received hundreds of emails and phone calls from countries like India & Bangladesh offering Search Engine Optimization (SEO) services and putting you on the first page of Google so all your troubles would go away. And these are just the ones that made their way through your Spam filter!

To understand this, let’s take a look at the journey of SEO and how often it has been searched on the Internet through the years

As you can see, it is being searched far less frequently in 2016 than it was back in 2004. This is more than likely associated with the fact that Google was advertising and marketing their brand very heavily back in 2004 to get more and more people using their Search Engine rather than Bing or Yahoo. They seem to have won that battle and essentially become the CocaCola of Search Engines.

Now, let’s take a look at WHERE most of these queries are coming from.

Even after accounting for the difference in population, it is curious that the searches for SEO are coming from countries where search engines aren’t actually used as often as they are in countries like Australia and the United States, especially to find local businesses. The same kind of trend also applied to Pay Per Click (PPC) marketing.

The answer is because most SEO and Digital Marketing agencies based in Australia outsource their entire campaigns and work to overseas teams based in these countries. And several of these teams decide to market directly to businesses based in western countries as they realize the demand for Search Engine Marketing (SEM) is high.

So how does it affect you as the business owner?

Links are a major part of the equation when it comes to Search Engine Marketing and improving your ranking. When your website is linked to another, it gets categorized as being of similar quality. Think of it as good neighbourhoods vs bad neighbourhoods.

When these links come from bad neighbourhoods (which they will if you have the same team working on hundreds of clients at a cheap rate), they will not only hurt your rankings but also damage your website’s potential for ranking in the future.

So if you have ever wondered why the SEO industry gets a bad reputation, it’s because SEO Agencies outsource their work to the overseas team, who build bad quality links to the website. The business owner is then left with a bad impression of SEO and a damaged website, while the SEO Agency moves on to find other businesses.

Moral of the story is quite simple. If someone promises to rank you for the services you provide, make sure to ask them if THEY rank for the services THEY provide.

At A.P. Web Solutions, we do not outsource ANY work overseas and believe in building your online presence on a firm foundation rather than shortcuts that do not last long-term. Contact us to find out how our SEO experts can help you dominate your industry online!

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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