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SEO, AI Search & Paid Media in 2026: What’s Actually Working
Is SEO dead in 2026? And if AI is answering more of your buyers' questions before they reach your website, where does that leave search and paid media budgets?
52:33 What we cover
- 01Is SEO dead in 2026?
- 02SEO vs AEO/GEO: where they actually overlap
- 03"Our competitors show up in ChatGPT. Why don't we?"
- 04Measuring AI visibility: brand mentions vs citations
- 05Branded vs non-branded traffic: the ratio that hides weak SEO
- 06Chris Fraser on what Intentional does
- 07AI creative, AI slop and brand distinctiveness
- 08Anthropic is watermarking AI content - what it means for SEO
“If you’re not ranking on Google — if your foundations and your technicals aren’t on point — forget about even being part of what the AI bots are looking at.”
Abrar Patel — 02:38
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