Programmatic Advertising Agency

Promote Your Brand With Programmatic Advertising
Harness the power of AI and machine learning to create personalised advertising experiences and connect with potential customers.

Target Your Ideal Customers With Precision

AI is present everywhere and advertising is no exception.

Programmatic Advertising helps businesses reach their ideal customers at an optimal time thanks to AI-based algorithms that streamline purchasing and placing digital ads.

Simply said, it removes the human element from buying and selling ads.

It’s like having an AI assistant that figures out the best times and places to show your ads, thus optimising your ad spend and maximising ROI.

APWS google ads img

Drive Customers With Personalised Ads

Merely displaying your brand to a wide audience isn’t enough.

To truly make an impact, your ads need to connect on a personal level.

With unprecedented precision targeting, Programmatic Advertising allows you to show ads tailored to specific audiences, ensuring the message they receive speaks directly to their interests and needs.

Thanks to this personalised advertising experience, Programmatic Ads can help you drive more targeted customers on autopilot.

56+ SUCCESS STORIES AND COUNTING

From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

Victorian Laser & Skin Clinic

#3 Rank
for Primary KW Cluster
#1 Rank
for Anti Wrinkle Injection
154%
Increase Non- branded Organic Visibility
View Case Study

ICMI

1.96k
Organic Search Conversions
14.5k
Increase In Non-Branded Clicks (Up 8.2%)
257%
Increase In Conversions (May 2023 vs May 2024)
View Case Study

TurnKey Furniture Solutions

41%
Decrease in CPA - Within first 6 months
58%
Increase in Conversions - Within first 6 months
199%
Increase in Organic Sessions - over the last 12 months
View Case Study

Phoenix Tapware

22%
Increase in Organic traffic in the last 6 months
21%
Increase in Keywords on Page 1
25%
Conversions increased
View Case Study

First 5 Minutes

81%
increase in Organic traffic
36%
increase in non-branded organic clicks
View Case Study
This is how we do it

Our Approach to Programmatic Advertising

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, expectations and goals.

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Step 2: Audit

We examine your existing strategy, conduct extensive research and analyse the competitive landscape to identify the best targeting options.

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Step 3: Forecast

With this information in hand, we prepare a custom forecast that includes things like conversion tracking setup and campaign structure.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you drive the best results within your allocated ad spend.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service and use our expertise to guarantee effective campaign management.

Step 6: Report

We’ll keep you updated on your campaign progress with regular reporting. We’ll also keep optimising the campaigns based on data-driven insights.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).

vs

Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

Stay In Front of Your Target Audience Consistently

If you want to boost your brand visibility, Programmatic Advertising is the way to go.

While Google Display Ads are a great start to impression marketing, Programmatic Ads take it a step further.

They allow you to place your ads on multiple channels, including websites, mobile apps, social media, connected TV and digital out-of-home screens.

This means your brand is always where your audience is, ensuring maximum visibility.

Partner With a Programmatic Ads Agency

While AI can help you save time and streamline processes, you can’t rely on it alone.

That’s where we step in.

At A.P. Web Solutions, we not only help you set up your programmatic ad campaigns.

We also monitor your campaigns to ensure they deliver an unbeatable ROI with methods like automated ad spending, real-time bidding and more.

We Cover Every Aspect of Google Display Ads

  • Market Analysis & Research
  • Competitor Analysis
  • Audience Segmentation
  • Ad Creatives Design
  • Ad Placement Control
  • Ad Formats Selection
  • Ad Extensions Implementation
  • Remarketing Strategies
  • Strategic Campaign Structure
  • Accurate Conversion Tracking
  • Conversion Rate Optimisation
  • Bid Strategy and Optimisation
  • Offline Conversion Tracking
  • Cross-Device Targeting
  • Frequency Capping
  • Demographic Optimisation (age, gender, income range)
  • A/B Testing
  • Location Targeting and Geofencing
  • Ad Scheduling and Dayparting

APWS Core 4 Values

Excellence
Collaboration
Transparency
Innovation
FAQs

What is Programmatic Advertising?

Programmatic Advertising is an automated method of buying and placing digital ads. It uses AI and machine learning to determine the most optimal times, places and audiences for displaying your ads. It enables precise targeting of your ideal audience across various online channels like websites, mobile apps, TVs and more.

How can Programmatic Advertising help my business grow?

Programmatic Advertising allows your business to be introduced to new audiences across multiple channels at all times. Since it’s an automated way of buying and selling digital ad placements, Programmatic Advertising helps you reach potential customers precisely when they’re most receptive. Plus, by leveraging data-driven targeting and real-time optimisations, you can maximise the return from your ad budget.

What’s the difference between Programmatic Advertising and Google Display Ads?

Programmatic Advertising is a broader approach to buying and selling digital ad placements across various platforms and websites, using AI-based and machine algorithms. Google Display Ads, on the other hand, specifically refers to advertising on Google Display Network (GDN), which includes websites, YouTube, and mobile apps. So, Programmatic Advertising encompasses a wider range of platforms beyond Google, making it a more comprehensive and multi-channel impression marketing strategy.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

Give us a Call

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