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AI is present everywhere and advertising is no exception.
Programmatic Advertising helps businesses reach their ideal customers at an optimal time thanks to AI-based algorithms that streamline purchasing and placing digital ads.
Simply said, it removes the human element from buying and selling ads.
It’s like having an AI assistant that figures out the best times and places to show your ads, thus optimising your ad spend and maximising ROI.
Merely displaying your brand to a wide audience isn’t enough.
To truly make an impact, your ads need to connect on a personal level.
With unprecedented precision targeting, Programmatic Advertising allows you to show ads tailored to specific audiences, ensuring the message they receive speaks directly to their interests and needs.
Thanks to this personalised advertising experience, Programmatic Ads can help you drive more targeted customers on autopilot.
From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects
If you want to boost your brand visibility, Programmatic Advertising is the way to go.
While Google Display Ads are a great start to impression marketing, Programmatic Ads take it a step further.
They allow you to place your ads on multiple channels, including websites, mobile apps, social media, connected TV and digital out-of-home screens.
This means your brand is always where your audience is, ensuring maximum visibility.
While AI can help you save time and streamline processes, you can’t rely on it alone.
That’s where we step in.
At A.P. Web Solutions, we not only help you set up your programmatic ad campaigns.
We also monitor your campaigns to ensure they deliver an unbeatable ROI with methods like automated ad spending, real-time bidding and more.
What is Programmatic Advertising?
Programmatic Advertising is an automated method of buying and placing digital ads. It uses AI and machine learning to determine the most optimal times, places and audiences for displaying your ads. It enables precise targeting of your ideal audience across various online channels like websites, mobile apps, TVs and more.
How can Programmatic Advertising help my business grow?
Programmatic Advertising allows your business to be introduced to new audiences across multiple channels at all times. Since it’s an automated way of buying and selling digital ad placements, Programmatic Advertising helps you reach potential customers precisely when they’re most receptive. Plus, by leveraging data-driven targeting and real-time optimisations, you can maximise the return from your ad budget.
What’s the difference between Programmatic Advertising and Google Display Ads?
Programmatic Advertising is a broader approach to buying and selling digital ad placements across various platforms and websites, using AI-based and machine algorithms. Google Display Ads, on the other hand, specifically refers to advertising on Google Display Network (GDN), which includes websites, YouTube, and mobile apps. So, Programmatic Advertising encompasses a wider range of platforms beyond Google, making it a more comprehensive and multi-channel impression marketing strategy.
We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch: