With our SEO and SEM services, we boost your website traffic. We also monitor the success of our campaigns using Conversion Tracking.
While most agencies stop here, we go beyond. You see, with the typical conversion tracking methodology, we can follow users until they take action on your website, such as filling out a form on your website or calling you through our Call Tracking numbers.
However, we can’t see what happens beyond this point with Google Analytics or your website’s backend/CMS or your sales CRM. In other words, we lose visibility once the lead has been generated and goes to your sales team. If we did indeed stop tracking at this point, we can certainly estimate the ROI of your marketing dollars, but it will be just that – an estimate and not an exact metric.
That’s where our advanced CRM integration service for Salesforce, Hubspot, and Pipedrive comes in.
Our advanced CRM Integration service does more than just track clicks and conversions. It tracks the actual deals/sales your team is making and the exact monetary value of the new business being generated directly as a result of our SEO & SEM efforts.
We follow the entire user journey, from when they show interest to when they make a purchase.
This helps us gather important information like:
With this detailed data, you can determine the true ROI of your marketing campaigns with accuracy.
Thanks to our advanced CRM integration service, we can ensure that every dollar you spend on marketing gives you a good return.
In addition to this valuable marketing data, this system also helps you track your sales performance metrics such as:
Partner with us and make sure you aren’t missing key insights into your customer journey.
We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch: