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ROI & User Journey Tracking

Tracking User Journey From Traffic to Closed Deals/Sales

With our SEO and SEM services, we boost your website traffic. We also monitor the success of our campaigns using Conversion Tracking.

While most agencies stop here, we go beyond. You see, with the typical conversion tracking methodology, we can follow users until they take action on your website, such as filling out a form on your website or calling you through our Call Tracking numbers.

However, we can’t see what happens beyond this point with Google Analytics or your website’s backend/CMS or your sales CRM. In other words, we lose visibility once the lead has been generated and goes to your sales team. If we did indeed stop tracking at this point, we can certainly estimate the ROI of your marketing dollars, but it will be just that – an estimate and not an exact metric.

That’s where our advanced CRM integration service for Salesforce, Hubspot, and Pipedrive comes in.

Get Deeper Insights Into Your Users’ Journey And Maximise ROI

Our advanced CRM Integration service does more than just track clicks and conversions. It tracks the actual deals/sales your team is making and the exact monetary value of the new business being generated directly as a result of our SEO & SEM efforts.

We follow the entire user journey, from when they show interest to when they make a purchase.

This helps us gather important information like: 

  • Lead/contact source
  • Total number of leads/contacts created from our campaigns
  • Total number of qualified leads
  • The number of deals created from qualified leads
  • Deal value quoted
  • Deal value closed

With this detailed data, you can determine the true ROI of your marketing campaigns with accuracy.

Thanks to our advanced CRM integration service, we can ensure that every dollar you spend on marketing gives you a good return.

In addition to this valuable marketing data, this system also helps you track your sales performance metrics such as:

  • Number of qualified leads from our campaigns
  • Conversion from qualified marketing leads to quote/proposal stage
  • Closing rate (and deal value) of marketing leads

Partner with us and make sure you aren’t missing key insights into your customer journey.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).


Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

APWS Core 4 Values


Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.