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Scoping & Due Diligence

More Than Just A Proposal, A Partnership

At A.P. Web Solutions, we believe in thorough scoping & due diligence before we start working together. We envision each new project as a collaborative partnership founded on transparency, trust, and a shared vision for your digital future. When we engage with prospective clients, we take thoughtful steps to ensure that we are the right fit for your ambitions and values.

When you contact us, you can rest assured that you will not be pressured into signing up with us, nor will you be promised unrealistic results or “guarantees” masked behind Terms & Conditions that make them meaningless. Instead, our conversation will be a discussion of potentially partnering and kicking goals together. We are in the business of building long-term relationships and want to ensure that we take on the right type of clients who are in it for the long-term and share our vision. 

We stand firmly against a rush to the proposal stage, a practice all too common in the industry that often overlooks critical details and causes misunderstandings. As digital business strategists leveraging evidence-based strategies, we bring diligence to every aspect of our engagement. Our scoping process is meticulous, involving:

  • Benchmarking current marketing performance: Analyse and understand your existing metrics, painting a realistic picture of the present to pave a path for the future. This may involve getting the required (View-only) access whilst putting your proposal together.
  • Budget Discourse: A candid conversation about budget availability and limitations, ensuring your strategy is ambitious but grounded.
  • Performance Forecasting: A transparent forecast based on the resources that can be allocated within your budget, setting realistic and achievable milestones.
  • Timeline Establishment: Crafting a realistic timeline that aligns with your goals, always keeping you informed and prepared for the journey ahead.
  • Customised Reporting: Understanding your reporting expectations so we can cater our services to your needs. and we can customise our reporting based on your expectations and need to discuss this during the scoping process)

Join us in a partnership that promises foresight, integrity, and a relentless pursuit of excellence. Reach out to start a conversation that could mark the beginning of a success story written together.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).


Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

APWS Core 4 Values