Search Engine Optimization Explained In Layman’s Terms


Are you still having a difficult time wrapping your head around search engine optimization? It seems that all businesses out there use SEO to generate more traffic to their websites. But before you jump on the trend yourself, it’s important to fully understand what this process is in order to avoid committing costly mistakes. Although it sounds complicated, learning the basics of SEO is simpler than you think. Let’s look at a simplified version of explaining search engines as explained by the experts at a recognized SEO company in Perth:

How Do Search Engines Work?

First, it’s beneficial to understand how search engines work. Keep in mind that the primary goal of Google is to offer the best user experience possible. This means providing the most relevant, authoritative and valuable content based on the keywords entered by users. Google does a pretty good job at it, as evidenced by the billions of search queries they process every single day. But how exactly do they go about figuring out what web pages to rank for particular keywords?


Getting Acquainted With Ranking Signals

Google has a complex search algorithm that takes into consideration hundreds of different ranking signals. If you have done a little research about SEO, you’ve probably heard that keywords and links are among the most important ranking factors used by Google. But there is so much more to SEO than targeting the right keywords and building links to your website.

You should understand that Google also takes a look at your website’s technical aspects. This includes your page load speed, web crawl errors and mobile friendliness. The last thing they want is to render websites on the first page that load terribly slow and not optimized for mobile devices.


Google Loves Great Content

It is also often said that content reigns supreme in the world of online marketing. Your goal should be to deliver high-quality content that satisfies user queries. If all your blog posts contain regurgitated information, don’t expect your content to stand out and engage your target customers.

When it comes to links, you can think of them as votes which vouch for the authority of your website. All other things being equal, a website that has more links will rank better compared to a website with fewer links. This doesn’t mean blasting your website with tons of links in an attempt to rank quickly. Instead, an effective link building campaign entails building backlinks from relevant and authoritative sources.