Free Strategy

Award-Winning SEO Agency in Melbourne

Turn Your Website Into Your Best Sales Asset
Elevate your SEO game by teaming up with a powerhouse SEO agency that consistently delivers tangible results.

Build Your Authority in Google Search Results

Did you know that 75% of people never search beyond the first page of Google, and over 25% click on the first search result?

This proves that if your website isn’t at the top of the search results, you’re losing out on a ton of traffic and potential local Melbourne customers.

Or worse, you’re making room for your competitors as they mercilessly snatch your customers from right under your nose.

You can’t let that happen. That’s why you need a local SEO agency in Melbourne. 

Ranking at the top of organic search is a surefire way to appear in front of the people who are searching for what you’re offering.

As a team of specialist SEO experts & consultants in Melbourne, we not only know what it takes to rank on the first page of Google, but we can help you stay there.

SEO Experts Who Turn Your Website Into Your Best Salesperson

Unless your website works for you, there’s no point in having one. We’ll help you turn it into your biggest ally.

56+ SUCCESS STORIES AND COUNTING

From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

Entourage Finance

Rising with interest rates - award-winning SEO & SEM campaign!

105%
increase in organic conversions
232%
increase in non-branded organic traffic
600%
increase in Page 1 keywords
View Case Study

Diamonds Camera

From local store to national eCommerce brand

169%
increase in total website revenue/sales
65%
increase in organic revenue/sales
322%
increase in Page 1 keywords
View Case Study

Asterie Clinic

Injecting organic growth - shortlisted award campaign

48%
increase in organic website conversions
271%
increase in non-branded organic traffic
400%
increase in Page 1 keywords
View Case Study

Cannvalate

Organic pain relief - award-winning SEO & SEM campaign!

71%
increase in appointments booked through website
82%
increase in total website conversions
529%
increase in organic traffic
View Case Study

Intuitive Finance

Capital Gains - award-winning SEO campaign!

303%
increase in organic traffic
214%
increase in in conversions
101%
increase in organic traffic to key service pages
View Case Study

TEM

142%
Increase in Conversions
560%
Increase In Overall Traffic
52x
Increase in Page 1 Organic Keywords
View Case Study
Our Process

Our SEO Agency’s Process Is as Transparent as a Clear Blue Sky

Boost your organic visibility in search results with our SEO expertise. Our specialists cover all aspects of SEO, implementing strategies to drive maximum targeted traffic to your website.

Understanding Your Business

We start by understanding your business goals and unique selling points. Next, we analyse your market positioning and identify growth opportunities in search. Through targeted questions, we eliminate false presumptions and achieve the desired results.

Keyword Research

Our SEO Specialists in Melbourne pinpoint the keywords that have the higher chance of converting a lead into a customer. We strike the ideal balance between high search volume and search intent,maximising the return on your SEO investment.

Technical SEO Audit Icon

SEO Visibility Audit

Our Melbourne-based SEO consultants audit your entire online presence, not just your website, to identify growth opportunities. We uncover what is holding you back from beating your competition in search and develop a long-term growth strategy.

Website Optimisation

We leverage our technical expertise to optimise your website, smashing barriers that prevent it from ranking on the first page of search results. We equip your site with all the elements it needs to grow your organic traffic.

Content Development

In the SEO world, content is king. It makes a massive difference in searchability and user experience. Our content experts analyse your web pages to create content that dominates the search algorithms and engages potential customers.

Copywriting

Our skilled SEO copywriters go beyond keyword stuffing. They know that writing isn’t about pleasing algorithms. It’s about engaging visitors and driving them towards the next step in their customer journey so that you can sell your offers effectively.

External Link Building & Content Distribution

Our link-building team strategically establishes authoritative links for your website by targeting relevant sources, including reputable business directories and industry-related blog articles. We don’t waste time on irrelevant links that won’t benefit you.

Monthly Progress Reporting and Meetings

Our monthly SEO reports, presented by your dedicated Account Manager, provide a clear overview of our activities and results. We customise the level of detail to your preference and explain each action in simple language to justify the budget.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).

vs

Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

SEO Company in Melbourne With Customised SEO Solutions

No more one-size-fits-all “packages.” We offer tailored SEO Melbourne solutions that fit your needs and drive organic growth. Our SEO expertise, on your terms.

Growth Icon

Ongoing SEO Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting.
Market Share Icon

Comprehensive Market Analysis

We'll conduct an unparalleled market analysis providing a detailed look at your competitive landscape and market share on Google. Ideal for planning annual marketing budgets & allocations.
Technical SEO Audit Icon

Technical SEO Audit

We'll perform a full audit of your technical SEO to uncover hidden issues that may be lowering your rankings. We'll provide you with actionable fixes to implement.
Partnership Icon

Performance-Based Partnership

Join our revenue share partnership based on the SEO growth we achieve - a low-risk opportunity for you in the short term with high rewards for both you & us in the long term. Subject to strict criteria.
Diamond Icon

No Holds Barred

We treat your business as ours! We go all in and hold nothing back. We only do this for a handful of clients at a time. Our most premium (albeit expensive) offering - ideal for businesses who want to go all-in with Search Marketing!
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

We have been working with Abrar and AP Web Solutions for around 18 months now on our SEO and Google Ads. Since commencing with the team we've seen fantastic organic growth in terms of site visitors. Best of all we are seeing MoM growth in the leads we are generating and converting to sales. I would recommend Abrar and the team for other service based businesses looking to improve their SEO, grow their reach and get quality guidance, advice and support.

01 Chantelle Doulis, Marketing Manager - Entourage Finance

Every experience with AP has been really positive. We have experienced greatly improved results in our SEO and an increase in leads in our SEM since commencing with A.P Web Solutions late last year which has definitely helped to build our pipeline and increase sales. Our account manager is attentive and responsive and has added significant value to our business. Our regular monthly meetings ensures we remain on track by tweaking the approach as our segment focus changes. You will get outstanding value by choosing A.P. Web solutions

02 Pete Reinke, CEO - RAMP Holdings

AP Web Solutions were great for us. We had some below par experiences with SEO agencies prior to finding them and they really impressed us. The team laid out a plan, implemented and we got great results soon after. Highly recommend!

03 Mathew McGovern, Director - Beam Health

AP Web Solutions are what I would describe as a A class marketing agency. Our business have employed their services for SEO, Google Ad Words and Bing PPC and our results continue to scale at remarkable rates. Their response to changing strategies has been wonderful and working with the team has been a wonderful experience. They're extrmely friendly, yet are complete professionals who remain at the top of their field and keep up to changing strategies. 100% recommend this agency to anyone needing a digital agency.

04 Yunus Deniz, Marketing Coordinator - First 5 Minutes

Stop Leaving Money on The Table

A Search Marketing strategy is essential for your website. Without one, you’re throwing money away.

Don’t settle for a website that’s merely a digital business card. If it doesn’t help you make sales for your business, why bother having one?

Just think of the opportunity cost and the revenue you’ve missed out on by not harnessing the full potential of your website as your top salesperson over the years.

Our data-driven SEO solutions and strategies are designed to do just that.

We know the secret: a website that hunts for prospects is way more lucrative than a mere digital business card.

After all, we’ve got 8+ of experience and data to back us up.

So, are you ready to turn your website into an unstoppable sales generation machine?

Clicking This Button Could Change Your SEO Forever

Join 153+ Australian Businesses We’ve Propelled to Success.

Get Your Free Seo Strategy

No S(EO)tone Unturned

  • Keyword Research
  • Competitor Technical Website Analysis
  • Competitor Landscape Analysis
  • Organic Market Share Research
  • Keyword Mapping
  • On-Page SEO
  • Technical SEO Optimisation
  • Strategic Website Expansion
  • Increasing Domain Authority/Rating & Trust Score
  • Blog Content Calendar
  • Content Writing
  • Prioritising by Keyword/Search Intent (commercial, transactional, informational)
  • Internal Link Building
  • Strategic Link Outreach
  • Digital PR
  • CTR Improvements
  • UX & Engagement Improvements
  • Conversion Tracking
  • Conversion to ROI Tracking

APWS Core 4 Values

Excellence
Collaboration
Transparency
Innovation

FAQs

How much does an SEO agency in Melbourne cost?

SEO pricing depends on 5 key factors:

  • Type of SEO campaign (local, national, eCommerce, International)
  • Keywords & respective difficulty
  • Competitors’ SEO profiles
  • Your current rankings & positioning
  • Your SEO history

That’s why we don’t offer fixed SEO plans. Unlike most SEO agencies, our pricing for each campaign is customised based on your needs and unique circumstances. We perform a full audit of your website, market & competitors to understand the landscape and put together a scope of work that balances your budget against the resources we need to achieve your targets.

The more you invest in SEO, the faster we can achieve your organic search goals. The more keywords you want to rank for and the more competitive they are, the larger the resources needed to get you on the first page of search results.

Why invest in SEO?

One of the biggest reasons businesses invest in SEO is to drive more traffic to their website. Search engine optimisation can help increase organic traffic from search engines like Google, Bing and Yahoo. This way, you can harness all the free, high-intent traffic from people specifically looking for what your website offers on search engines like Google. For most SEO-optimised websites, organic search is the largest source of traffic, leads and sales.

Does SEO marketing really work?

The short answer is yes. The long answer is that it depends on your goals and the type of business/website you are trying to promote.

The first thing to understand is that SEO marketing is not a silver bullet. It won’t make your website rank number one on Google’s search engine results page for every keyword under the sun. However, it does increase the odds of your website showing up high in search results, which in turn increases traffic to your site and helps convert those visitors into customers or leads.

SEO marketing can be very effective when done correctly, but there are many factors involved in its success or failure, including the expertise of the SEO agency you’re working with.

Why is SEO expensive?

“Expensive” is subjective to your budget. However, if you’re new to digital marketing or have never invested in SEO before, it can certainly seem that way! That’s because, odds are, many of your competitors are aware of the impact organic search traffic can have on their business and the quality of leads/sales it generates. As such, they’re all trying to be on Page 1, which drives up the competition and difficulty level.

How can everyone be on Page 1?

A common and fair question. The simple answer is that not everyone can be on Page 1. There are only 10 spots on Page 1, and to get meaningful results, you really need to be in the top 3-5 spots (depending on search volume, of course). So it is understandable to be skeptical and wonder if SEO works at all.

The reality is that everyone is competing for this prime real estate and the ones who will be at the top are the ones who are best at it.

Think of it as a sport – just because there’s only one winning team does not mean you stop competing!

Your SEO results ultimately depend on how well our team and yours work together within our scope and budget and how this combination stacks up against the competition.

Can I do SEO on my own?

Yes, you can SEO on your own. However, SEO isn’t as simple as it may seem. It’s full of intricacies you need to be aware of and learn how to navigate to see long-term organic growth from your SEO efforts. That may be quite overwhelming to manage on your own, especially if you don’t have any previous SEO experience or skills.

That’s why hiring an SEO agency is often a better solution. By letting professionals handle your SEO, you save time and can focus on other important tasks. The SEO experts know what they’re doing and can dedicate all their attention to helping your site rank for the desired keywords.

What is SEO vs. SEM?

SEO, or search engine optimisation, is all about fine-tuning your website to show up higher in the organic search results. It involves tactics like keyword research, on-page and off-page optimisation, and content creation to rank higher in search engine rankings naturally. 

On the other hand, SEM (sometimes called PPC or Pay-Per-Click marketing), or search engine marketing, refers to paid advertising efforts to gain visibility on search engine results pages. It includes strategies like pay-per-click (PPC) ads and sponsored listings to help your website appear at the top of the search engine result pages. 

So, SEO is about organic rankings, while SEM is about paid advertising. Both play a vital role in increasing your visibility in search engines like Google and can be implemented side by side.

Should I do SEO in-house or hire an SEO agency?

Whether the best solution for you is to hire an SEO agency or do SEO in-house depends on your resources and expertise. If you have a dedicated team with the necessary SEO expertise to bring you the desired results, hiring in-house SEO experts might be the best option.

However, hiring an external SEO agency might be a more cost-effective and optimal solution for you if you don’t have a dedicated SEO team.

Building an in-house SEO team can be a lengthy and costly process that requires hiring the right people, training them, and paying them a monthly salary. Outsourcing to an external SEO agency allows you to access a team of experienced SEO professionals without the overhead costs.

SEO is also a fast-moving industry. Without the lateral experience of working across several websites & industries, it is hard to keep up with the latest trends and best practices. Working with an agency allows you to leverage the skillset that comes with being up to date with the latest SEO knowledge without having to manage these initiatives.

What’s the difference between black hat vs. white hat SEO?

We can distinguish between two SEO techniques: black hat and white hat. The difference between them lies in the tactics each approach uses to bring your website higher in the search results.

Black hat SEO resorts to unethical tactics meant to manipulate Google’s algorithm to rank your website higher in the search results. This technique is often used to gain quick and short-term results. However, it can backfire in the long run, leading to Google penalising your website for unethical tactics.

White hat SEO, on the other hand, follows ethical guidelines and focuses on creating quality content, using relevant keywords without stuffing, and building organic backlinks without cheating. It focuses on long-term gains by providing value to the users and abiding by Google’s rules. Because of this, the white hat SEO approach takes more time to show results.

We’ve been burnt by an SEO agency before. How is A.P. Web Solutions different?

A lot of SEO agencies talk big but fail to deliver on their promises. They often suggest creating a new page for every single keyword, filled with useless text that nobody will ever read. This approach ruins the user experience and disrupts the customer journey.

We’ve come across countless stories of SEO agencies making rookie mistakes, which is why we take a different approach. We believe in being transparent about our strategies and carefully selecting the experts who join our team.

We’re a “white hat,” ethical SEO agency.

We’re all about blazing trails. But when it comes to boosting your website’s search authority, we won’t resort to underhanded tactics. As a white hat SEO agency, we use ethical methods to get traffic from search engines, protecting your website and brand from being penalised.

  • We don’t try to deceive search algorithms into ranking your website.
  • We give you realistic expectations of your chances to rank on the first page for your keywords and what it will take to achieve your SEO goals.
  • We don’t build spammy or toxic backlinks to your website.
  • We explain what we’re doing and why and provide regular reporting of our activities and results.
  • We optimise your website for Google without ruining the user experience.
  • We stay up-to-date with search algorithms and market changes to ensure your website isn’t negatively affected.
  • We don’t virtue signal about fashionable yet irrelevant stuff. Earning excellence in our field of expertise is our true virtue.

Under what circumstances would you not be able to rank me on the first page of Google for my most profitable keywords?

Some popular keywords are dominated by government informational websites and niche directories, making your chances of ranking on the first page very slim. There may also be reasons that your website platform or hosting service presents overwhelming barriers to successfully ranking in search engines.

Our experts will inform you of any severe limitations preventing you from getting the results you expect up-front rather than taking your money and not delivering on those expectations.

How much can SEO increase traffic to my website?

In most cases, you can expect impressive growth, but it all comes down to how often people search for your target keywords and how well we can improve your ranking through our SEO strategies. When we begin the SEO campaign, your SEO consultants will evaluate your current organic search traffic to establish a starting point. This way, you’ll be able to see the concrete progress that stems from our efforts as we move forward.

How much can SEO increase my leads and sales?

By increasing the organic search traffic to your website, you can experience a significant boost in both leads and sales, even if your conversion rate remains the same. Optimising your conversion rate by analysing and improving the customer journey will increase leads and sales across all marketing channels. We can help you with that too! Ask us about our Conversion Rate Optimisation services.

How long does it take to see the benefits of SEO?

Your website’s visibility in organic search results will typically increase within 6 months of the SEO campaign based on the competitiveness of the target keywords. If we identify “quick wins” early on, it may happen even sooner. The speed of your progress will also depend on the size of your SEO marketing budget to leverage our available resources effectively.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.