How much does an SEO agency in Melbourne cost?

SEO pricing depends on 5 key factors: Type of SEO campaign (local, national, eCommerce, International) Keywords & respective difficulty Competitors’ SEO profiles Your current rankings & positioning Your SEO history That’s why we don’t offer fixed SEO plans. Unlike most Melbourne SEO agencies, our pricing for each campaign is customised based on your needs and unique circumstances. We perform a full audit of your website, market & competitors to understand the landscape and put together a scope of work that balances your budget against the resources we need to achieve your targets. The more you invest in SEO, the faster we can achieve your organic search goals. The more keywords you want to rank for and the more competitive they are, the larger the resources needed to get you on the first page of search results.

One of the biggest reasons businesses invest in SEO is to drive more traffic to their website. Search engine optimisation can help increase organic traffic from search engines like Google, Bing and Yahoo. This way, you can harness all the free, high-intent traffic from people specifically looking for what your website offers on search engines like Google. For most SEO-optimised websites, organic search is the largest source of traffic, leads and sales.

Does SEO marketing really work?

The short answer is yes. The long answer is that it depends on your goals and the type of business/website you are trying to promote. The first thing to understand is that Search Engine Optimisation is not a silver bullet. It won’t make your website rank number one on Google’s search engine results page for every keyword under the sun. However, it does increase the odds of your website showing up high in search results, which in turn increases traffic to your site and helps convert those visitors into customers or leads. SEO marketing can be very effective when done correctly, but there are many factors involved in its success or failure, including the expertise of the Melbourne SEO agency you’re working with.

Why is SEO expensive?

“Expensive” is subjective to your budget. However, if you’re new to digital marketing or have never invested in SEO before, it can certainly seem that way! That’s because, odds are, many of your competitors are aware of the impact organic search traffic can have on their business and the quality of leads/sales it generates. As such, they’re all trying to be on Page 1, which drives up the competition and difficulty level.

How can everyone be on Page 1?

A common and fair question. The simple answer is that not everyone can be on Page 1. There are only 10 spots on Page 1, and to get meaningful results, you really need to be in the top 3-5 spots (depending on search volume, of course). So it is understandable to be skeptical and wonder if SEO works at all. The reality is that everyone is competing for this prime real estate and the ones who will be at the top are the ones who are best at it. Think of it as a sport – just because there’s only one winning team does not mean you stop competing! Your SEO results ultimately depend on how well our team and yours work together within our scope and budget and how this combination stacks up against the competition.

Can I do SEO on my own?

Yes, you can SEO on your own. However, SEO isn’t as simple as it may seem. It’s full of intricacies you need to be aware of and learn how to navigate to see long-term organic growth from your SEO efforts. That may be quite overwhelming to manage on your own, especially if you don’t have any previous SEO experience or skills. That’s why hiring a Melbourne SEO company is often a better solution. By letting professionals handle your SEO, you save time and can focus on other important tasks. The SEO experts know what they’re doing and can dedicate all their attention to helping your site rank for the desired keywords.

SEO, or search engine optimisation, is all about fine-tuning your website to show up higher in the organic search results. It involves tactics like keyword research, on-page and off-page optimisation, and content creation to rank higher in search engine rankings naturally. On the other hand, SEM (sometimes called PPC or Pay-Per-Click marketing), or search engine marketing, refers to paid advertising efforts to gain visibility on search engine results pages. It includes strategies like pay-per-click (PPC) ads and sponsored listings to help your website appear at the top of the search engine result pages. So, SEO is about organic rankings, while SEM is about paid advertising. Both play a vital role in increasing your visibility in search engines like Google and can be implemented side by side.

Should I do SEO in-house or hire an SEO agency?

Whether the best solution for you is to hire a Melbourne SEO company or do SEO in-house depends on your resources and expertise. If you have a dedicated team with the necessary expertise to bring you the desired results, hiring in-house SEO experts might be the best option. However, hiring an external SEO agency might be a more cost-effective and optimal solution for you if you don’t have a dedicated SEO team. Building an in-house SEO team can be a lengthy and costly process that requires hiring the right people, training them, and paying them a monthly salary. Outsourcing to an external SEO company allows you to access a team of experienced SEO professionals without the overhead costs. SEO is also a fast-moving industry. Without the lateral experience of working across several websites & industries, it is hard to keep up with the latest trends and best practices. Working with a SEO agency allows you to leverage the skillset that comes with being up to date with the latest Search Engine Optimisation knowledge without having to manage these initiatives.

What’s the difference between black hat vs. white hat SEO?

We can distinguish between two SEO techniques: black hat and white hat. The difference between them lies in the tactics each approach uses to bring your website higher in the search results. Black hat SEO resorts to unethical tactics meant to manipulate Google’s algorithm to rank your website higher in the search results. This technique is often used to gain quick and short-term results. However, it can backfire in the long run, leading to Google penalising your website for unethical tactics. White hat SEO, on the other hand, follows ethical guidelines and focuses on creating quality content, using relevant keywords without stuffing, and building organic backlinks without cheating. It focuses on long-term gains by providing value to the users and abiding by Google’s rules. Because of this, the white hat SEO approach takes more time to show results.

We’ve been burnt by an SEO agency before. How is A.P. Web Solutions different?

A lot of SEO agencies talk big but fail to deliver on their promises. They often suggest creating a new page for every single keyword, filled with useless text that nobody will ever read. This approach ruins the user experience and disrupts the customer journey. We’ve come across countless stories of SEO agencies making rookie mistakes, which is why we take a different approach. We believe in being transparent about our strategies and carefully selecting the experts who join our team. We’re a “white hat,” ethical SEO agency. We’re all about blazing trails. But when it comes to boosting your website’s search authority, we won’t resort to underhanded tactics. As a white hat SEO agency, we use ethical methods to get traffic from search engines, protecting your website and brand from being penalised. We don’t try to deceive search algorithms into ranking your website. We give you realistic expectations of your chances to rank on the first page for your keywords and what it will take to achieve your SEO goals. We don’t build spammy or toxic backlinks to your website. We explain what we’re doing and why and provide regular reporting of our activities and results. We optimise your website for Google without ruining the user experience. We stay up-to-date with search algorithms and market changes to ensure your website isn’t negatively affected. We don’t virtue signal about fashionable yet irrelevant stuff. Earning excellence in our field of expertise is our true virtue.

Under what circumstances would you not be able to rank me on the first page of Google for my most profitable keywords?

Some popular keywords are dominated by government informational websites and niche directories, making your chances of ranking on the first page very slim. There may also be reasons that your website platform or hosting service presents overwhelming barriers to successfully ranking in search engines. Our experts will inform you of any severe limitations preventing you from getting the results you expect up-front rather than taking your money and not delivering on those expectations.

How much can SEO increase traffic to my website?

In most cases, you can expect impressive growth, but it all comes down to how often people search for your target keywords and how well we can improve your ranking through our SEO strategies. When we begin the SEO campaign, your Melbourne SEO consultants will evaluate your current organic search traffic to establish a starting point. This way, you’ll be able to see the concrete progress that stems from our efforts as we move forward.

How much can SEO increase my leads and sales?

By increasing the organic search traffic to your website, you can experience a significant boost in both leads and sales, even if your conversion rate remains the same. Optimising your conversion rate by analysing and improving the customer journey will increase leads and sales across all marketing channels. We can help you with that too! Ask us about our Conversion Rate Optimisation services.

How long does it take to see the benefits of SEO?

Your website’s visibility in organic search results will typically increase within 6 months of the SEO campaign based on the competitiveness of the target keywords. If we identify “quick wins” early on, it may happen even sooner. The speed of your progress will also depend on the size of your SEO marketing budget to leverage our available resources effectively.

AI SEO Services Melbourne | AI for SEO

Build Your Authority in AI-Powered Search Results

Search is evolving rapidly, and AI-powered features like AI Overviews, voice search, and generative AI platforms are fundamentally changing how people find information online.

This means that if your website isn’t optimised for AI search engines like ChatGPT, Claude, Perplexity, and Google’s AI Overviews, you’re missing out on a massive wave of traffic and potential customers who are increasingly using next-generation search platforms.

Or worse, you’re making room for your competitors as they dominate both traditional Google results AND generative AI platforms where your customers are searching for solutions.

You can’t let that happen. That’s why you need an SEO agency that’s actively adapting to how search is evolving.

Ranking at the top of both organic search and generative engine results is the surefire way to appear in front of people who are searching for what you’re offering – whether they’re using Google, ChatGPT, or any other AI-powered search platform.

As a team with 10 years of proven SEO expertise, we’re now dedicating significant resources to understanding and implementing AI search strategies. We combine our established knowledge of ranking on Google with our ongoing research into Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and LLM optimisation to help position your business for the future of search.

AI SEO Agency Adapting to Next-Generation Search Evolution

Traditional SEO approaches aren’t enough in today’s rapidly changing search landscape. As a SEO agency committed to evolution, we’re developing strategies to help you maintain visibility across Google, AI search platforms like ChatGPT, Perplexity, and emerging AI platforms as search technology continues to transform.

AI BRAND VISIBILITY CHECK

Our AI SEO Services

AI GEO Audit

Our AI GEO Audit reveals exactly how visible your brand is across ChatGPT, Gemini, and other generative platforms, identifying opportunities to dominate AI-powered search results.
AI SEO Optimisation

Our AI SEO optimisation strategies helps ensure your website ranks in both traditional Google results and AI-generated answers, capturing traffic from every way customers search for your services.
Technical AI SEO

Our Technical AI SEO services implement the foundational elements needed for AI platforms to find, understand, and cite your content, ensuring maximum visibility across all search technologies.
Topical Authority Building

Our Topical Authority Building creates comprehensive content ecosystems that position your business as the go-to source for AI platforms when answering customer questions.

Our Process

Our SEO Company Process Is as Transparent as a Clear Blue Sky

Boost your visibility across AI-powered search platforms as we navigate the evolving world of AI search together. We’re applying our proven SEO foundational skills alongside our growing understanding of AI search optimisation, implementing strategies to drive targeted traffic from both traditional search and emerging AI-generated results.

Understanding Your Business

We start by understanding your business goals and market positioning, then identify growth opportunities in AI search to develop a strategy that achieves results across all search platforms.

AI Visibility Audit & Technical Setup

Our team audits your visibility across AI platforms and implements the technical foundations needed – schema markup, bot accessibility, and structured data to ensure maximum AI search performance.

AI Prompt & Query Research

We identify the prompts and queries your target audience uses with ChatGPT, Gemini, and other AI tools, maximizing your brand’s visibility in AI-generated responses.

AI-Optimised Content Strategy

Our content experts create and optimise content specifically designed for AI understanding and citation, ensuring your business becomes the trusted source when AI platforms answer customer queries.

Topical Authority Building

We strategically build your reputation as the industry expert by creating comprehensive content ecosystems that make your brand the go-to reference across AI platforms.

Monthly AI SEO Reporting

Your dedicated Account Manager provides clear reports tracking both traditional search and AI platform performance, with simple explanations of each optimisation and its impact.

How are we different from other agencies?

A.P. Web Solutions

Realistic, measurable goals
Experts, not middlemen
Experienced strategists who deliver
Customised & bespoke pricing structure
Thorough scoping process
Clear 6-12 month roadmap
3-5 dedicated team members

vs

Other Agencies

Meaningless guarantees
Middlemen, not experts
Juniors do the work
Menu pricing packages
Sign first, talk later
No direction or targets
One overworked contact

AI SEO Agency With Customised SEO Solutions

No more one-size-fits-all “packages.” We offer tailored SEO solutions for a Melbourne market that fit your needs and drive organic growth. Our SEO expertise, on your terms.

Ongoing SEO Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting.

Comprehensive Market Analysis

We'll conduct an unparalleled market analysis providing a detailed look at your competitive landscape and market share on Google. Ideal for planning annual marketing budgets & allocations.

Technical SEO Audit

We'll perform a full audit of your technical SEO to uncover hidden issues that may be lowering your rankings. We'll provide you with actionable fixes to implement.

Performance-Based Partnership

Join our revenue share partnership based on the SEO growth we achieve - a low-risk opportunity for you in the short term with high rewards for both you & us in the long term. Subject to strict criteria.

No Holds Barred

We treat your business as ours! We go all in and hold nothing back. We only do this for a handful of clients at a time. Our most premium (albeit expensive) offering - ideal for businesses who want to go all-in with Search Marketing!

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No S(EO)tone Unturned

Keyword Research
Competitor Technical Website Analysis
Competitor Landscape Analysis
Organic Market Share Research
Keyword Mapping
On-Page SEO
Technical SEO Optimisation
Strategic Website Expansion
Increasing Domain Authority/Rating & Trust Score
Blog Content Calendar
Content Writing
Prioritising by Keyword/Search Intent (commercial, transactional, informational)
Internal Link Building
Strategic Link Outreach
Digital PR
CTR Improvements
UX & Engagement Improvements
Conversion Tracking
Conversion to ROI Tracking

Core Values

Accountable Through Actions

Data-Driven Excellence

Trusted Long-Term Partners

Simplifying The Complex

Always Moving Forward

FAQs

What is AI SEO and how is it different from traditional SEO?

AI SEO is the practice of optimising your website for artificial intelligence-powered search platforms like ChatGPT, Google’s AI Overviews, and Perplexity, alongside traditional Google search. Unlike traditional SEO that focuses primarily on ranking in Google’s organic results, AI for SEO strategies ensure your Australian business appears when potential customers ask questions through AI-powered tools.

The key difference is that traditional SEO targets keyword rankings, while AI SEO optimisation focuses on becoming the trusted source that AI platforms cite when answering user queries. This means structuring your content to be easily understood by AI systems and positioning your brand as an authoritative answer to customer questions.

Can my business rank on ChatGPT, Gemini, and other AI platforms?

Absolutely! Australian businesses can definitely improve their visibility across AI platforms through specialised AI and SEO strategies. While these platforms don’t show rankings like Google, they do reference and cite content from websites that demonstrate expertise, authority, and trustworthiness.

Our AI SEO services focus on optimising your content so that when Australians ask AI tools about services in your industry, your business becomes the go-to reference. This involves technical optimisation, content structuring, and implementing best practices for seo for ai platforms.

What is GEO, AEO, and LLM optimisation?

Generative Engine Optimisation (GEO) is the practice of optimising your content to appear in AI-generated responses from tools like ChatGPT and Claude. GEO SEO strategies focus on making your content easily discoverable and citeable by these platforms.
Answer Engine Optimisation (AEO) specifically targets platforms that provide direct answers to questions, including voice assistants and AI overview features. AEO SEO techniques ensure your content is structured to be the preferred answer source.
LLM Optimisation involves making your content accessible and understandable to Large Language Models that power these AI systems. This technical approach helps Australian businesses maintain visibility as search technology evolves.

Is AI SEO suitable for Australian small and medium businesses?

Yes! AI SEO is particularly valuable for Australian SMBs because it levels the playing field. While large corporations might dominate traditional search results, AI platforms often prioritise helpful, accurate content over domain authority alone. This creates opportunities for smaller Australian businesses to be cited as experts in their local markets.

Local Australian businesses can benefit from AI for SEO content writing that addresses specific regional needs, regulations, and customer behaviors. Whether you’re a Melbourne tradie or a Brisbane consultant, AI SEO services can help you become the trusted local authority in AI-generated responses.

How do AI Overviews impact my current SEO strategy?

AI Overviews represent a significant shift in how Australians find information online. Traditional SEO strategies remain important, but you now need additional SEO for AI Overviews tactics to maintain visibility. Google’s AI Overviews pull content from various sources to create comprehensive answers, meaning your existing SEO efforts need enhancement with AI overview SEO techniques.

This doesn’t replace your current strategy – it builds upon it. Your existing SEO foundation becomes the base for AI overviews and SEO optimisation, ensuring you’re visible across both traditional search results and AI-generated summaries.

Do I need both traditional SEO and AI SEO services?

Yes, the most effective approach for Australian businesses combines both traditional and AI SEO strategies. Traditional SEO remains crucial for Google rankings, local search visibility, and direct website traffic. However, AI SEO optimisation is increasingly important as more Australians use AI tools for research and decision-making.

Think of it as future-proofing your digital presence. While traditional SEO captures current search behavior, seo optimisation AI strategies prepare your business for the evolving search landscape. A comprehensive approach ensures you’re visible regardless of how your customers prefer to search.

How long does it take to see results from AI SEO optimisation?

AI SEO results can vary depending on your current content quality and technical setup. Some Australian businesses see improved AI visibility within 2-3 months, particularly for well-structured, authoritative content. However, comprehensive AI seo services typically show significant results within 4-6 months.

The timeline depends on factors like your industry competitiveness, content quality, and how well your website is currently optimised for traditional SEO. Businesses with strong existing SEO foundations often see faster results when implementing AI for SEO strategies.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session

An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.

Comprehensive Audit

A comprehensive audit of your website, competitors, current positioning & gaps.

Customised Strategy

Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

Let's Talk Growth

AI SEO SERVICES

Build Your Authority in AI-Powered Search Results

AI SEO Agency Adapting to Next-Generation Search Evolution

Our AI SEO Services

AI GEO Audit

AI SEO Optimisation

Technical AI SEO

Topical Authority Building

Our SEO Company Process Is as Transparent as a Clear Blue Sky

Understanding Your Business

AI Visibility Audit & Technical Setup

AI Prompt & Query Research

AI-Optimised Content Strategy

Topical Authority Building

Monthly AI SEO Reporting

How are we different from other agencies?

A.P. Web Solutions

vs

Other Agencies

Ongoing SEO Management (most popular)

Comprehensive Market Analysis

Technical SEO Audit

Performance-Based Partnership

No Holds Barred

Clicking This Button Could Change Your Website Visibility Forever

No S(EO)tone Unturned

Core Values

FAQs

Your Marketing Powerhouse Without The In-House Cost

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