Ecommerce SEO Agency Melbourne Australia

Skyrocket Your eCommerce Sales
Rank your store and your products at the top of Google’s search results & watch as your store gets flooded with traffic and sales!

Drive More People to Your eCommerce Store

The success of your eCommerce store ultimately lies in the numbers.

The more people discover your store, the more store visits you’ll receive – and many of those visits will result in a purchase.

SEO for eCommerce is the most effective way to get your store discovered by people who are already looking for products like yours.

By ranking on top of Google’s search results for keywords relevant to your eCommerce niche, you can put your store in front of targeted leads.

As a leading eCommerce SEO company based in Melbourne, Australia, at A.P. Web Solutions, we’ve already helped dozens of eCommerce stores in Australia get flooded with leads, customers, and sales.

Are you next?

Our Process
APWS team - Digital Marketing Agency Melbourne

Our Methodology for Increasing eCommerce Revenue

Research → Sitemap expansion → SEO optimisation (on-page + off-page) → Conversion Optimisation → (repeat)

This strategy is most effective when one or more of the below criteria is met:

  • High demand for products (i.e – high search volume of keywords)
  • A decent conversion rate (2% or above)

Either high Avg cart size (avg purchase) OR high repeat purchase rate – having both is an awesome combination!

Melbourne-Based eCommerce SEO Agency That Will Flood Your Store With Buyers

Get your store discovered by more people on Google and experience an organic surge in store traffic, leads, and sales thanks to our expert eCommerce SEO services & proven organic growth formula


From SMB’s to national household name brands, from straightforward local campaigns to ultra-complex & custom projects

Victorian Laser & Skin Clinic

#3 Rank
for Primary KW Cluster
#1 Rank
for Anti Wrinkle Injection
Increase Non- branded Organic Visibility
View Case Study


Organic Search Conversions
Increase In Non-Branded Clicks (Up 8.2%)
Increase In Conversions (May 2023 vs May 2024)
View Case Study

TurnKey Furniture Solutions

Decrease in CPA - Within first 6 months
Increase in Conversions - Within first 6 months
Increase in Organic Sessions - over the last 12 months
View Case Study

Phoenix Tapware

Increase in Organic traffic in the last 6 months
Increase in Keywords on Page 1
Conversions increased
View Case Study

First 5 Minutes

increase in Organic traffic
increase in non-branded organic clicks
View Case Study
Why Choose Us?

You’ve Found The eCommerce SEO Consultants Who Deliver Results

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We Achieve Better Rankings

Ranking higher on Google means a massive boost in clicks, website traffic, and sales. The good news? Our eCommerce SEO experts know how to rank your store for even the most competitive keywords in your industry.

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You Can Trust Us

If you’ve been burnt by SEO agencies before, you might find it hard to trust another one. We get it! That’s why we’re with you every step of the way. Plus, our awards prove our expertise.

We’re Specialists in SEO

We’re not a generalist marketing agency. Our primary focus is SEO and SEM, which makes us great at what we do. This is why people come to us when their previous agency hasn’t produced results.

We Don’t Hide Anything

There are no secrets when you work with us. We provide regular weekly reporting, and we’re available any time you have questions.

We Stay Flexible

We don’t lock you in for long contracts you can’t end, nor do we force you to pay for rigid monthly marketing packages. With us, you pay for results, and our campaigns are fully tailored to your needs.


Australian-Based Team

Our team of eCom SEO Specialists are based locally in Melbourne and collectively have decades of SEO experience

Our Process

Our eCommerce SEO Process

Boost your organic visibility in search results with our SEO expertise. Our specialists cover all aspects of SEO, implementing strategies to drive maximum targeted traffic to your website.

Understanding Your eCommerce Business

We start by understanding your eCommerce business goals and unique selling points. Next, we analyse your market positioning and identify growth opportunities in search. Through targeted questions, we eliminate false presumptions and achieve the desired results.

eCommerce Keyword Research

Our eCommerce SEO Specialists pinpoint the keywords that have the higher chance of converting a lead into a customer. We strike the ideal balance between high search volume and search intent, maximising the return on your SEO investment.

Technical SEO Audit Icon

SEO Visibility Audit

Our eCommerce SEO analysts audit your entire online presence, not just your website, to identify growth opportunities. We uncover what is holding you back from beating your competition in search and develop a long-term growth strategy.

eCommerce Website Optimisation

We leverage our eCommerce technical expertise to optimise your website, smashing barriers that prevent it from ranking on the first page of search results. We equip your site with all the elements it needs to grow your organic traffic.

Content Development

In the SEO world, content is king. It makes a massive difference in searchability and user experience. Our eCommerce content experts analyse your web pages to create content that dominates the search algorithms and engages potential customers.


Our skilled copywriters go beyond keyword stuffing. They know that writing isn’t about pleasing algorithms. It’s about engaging visitors and driving them towards the next step in their customer journey so that you can sell your offers effectively.

External Link Building & Content Distribution

Our link-building team strategically establishes authoritative links for your website by targeting relevant eCommerce sources, including reputable business directories and industry-related blog articles. We don’t waste time on irrelevant links that won’t benefit you.

Monthly Progress Reporting and Meetings

Our monthly SEO reports, presented by your dedicated Account Manager, provide a clear overview of our activities and eCommerce results. We customise the level of detail to your preference and explain each action in simple language to justify the budget.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).


Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

Our eCommerce SEO Services

No more one-size-fits-all “packages.” We offer tailored eCommerce SEO solutions that fit your needs. Our expertise, on your terms.

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Ongoing eCom SEO Management (most popular)

Sit back and let us take care of everything from A to Z so you can focus on your business. We’ll keep you updated with detailed reporting.
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Comprehensive eCom Market Analysis

We'll conduct an unparalleled market analysis providing a detailed look at your competitive landscape and market share on Google. Ideal for planning annual marketing budgets & allocations.
Technical SEO Audit Icon

Technical eCom SEO Audit

We'll perform a full audit of your technical SEO to uncover hidden issues that may be lowering your rankings. We'll provide you with actionable fixes to implement.
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Revenue Share Partnership

Join our revenue share partnership based on the SEO growth we achieve - a low-risk opportunity for you in the short term with high rewards for both you & us in the long term. Subject to strict criteria.
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No Holds Barred

We treat your business as ours! We go all in and hold nothing back. We only do this for a handful of clients at a time. Our most premium (albeit expensive) offering - ideal for businesses who want to go all-in with Search Marketing!
Our Clients

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

Fully Tailored eCommerce SEO Solutions

SEO is all about helping your business reach its goals.

The problem is that not every eCommerce SEO agency is created equal.

Here at A.P. Web Solutions, we take the time to understand your business and your unique goals.

Using specific keyword targeting, we get you ranking better on search engines for the keywords your audience is looking for.

Putting extra time and effort into keyword discovery achieves the first goal of driving more traffic to your website.

But it also means higher conversion rates because your website visitors are more likely to want your products.

Whatever your business goals are, we listen.

Long-Term eCommerce Growth

Are you looking to rank #1 on Google for all your keywords as soon as possible?

That’s what we want too. But the reality is eCommerce SEO is a long-term proposition. It’s an investment in the future of your business.

Many eCommerce SEO agencies in Australia claim they’ll get you ranking #1 straight away. And they may be able to do that, temporarily at least.

But some of the black hat practices simply aren’t long-lasting and can even be incredibly damaging to your site’s reputation.

Plus, many of these tactics involve ranking your website for keywords that don’t truly deliver a rise in website traffic, nor do they result in increased sales.

Our white hat eCommerce SEO services provide you with long-lasting SEO benefits.

We don’t want to see you skyrocket to #1 and then fall off the first page of Google in a matter of months.

We’re all about long-term business growth.

No S(EO)tone Unturned

  • Keyword Research
  • Competitor Technical Website Analysis
  • Competitor Landscape Analysis
  • Organic Market Share Research
  • Keyword Mapping
  • On-Page SEO
  • Technical SEO Optimisation
  • Strategic Website Expansion
  • Increasing Domain Authority/Rating & Trust Score
  • Blog Content Calendar
  • Content Writing
  • Prioritising by Keyword/Search Intent (commercial, transactional, informational)
  • Internal Link Building
  • Strategic Link Outreach
  • Digital PR
  • CTR Improvements
  • UX & Engagement Improvements
  • Conversion Tracking
  • Conversion to ROI Tracking

APWS Core 4 Values


Does eCommerce SEO guarantee more sales?

No, eCommerce SEO doesn’t guarantee sales. But it significantly increases your chances of getting more sales for your store. By optimising your eCommerce store for search engines, you attract more relevant traffic. Combined with a UX-optimised shopping experience and amazing products, it creates a powerful recipe for boosting sales and maximising your store’s potential.

We work closely with you to ensure your store is well-designed to convert leads into sales. In our experience, quality eCommerce SEO leads to more sales in over 90% of cases! The results we generated for our eCommerce customers certainly prove it.

Which eCommerce platform is best for SEO?

There are plenty of eCommerce platforms to explore, such as WooCommerce, Magento, Shopify, Squarespace and more. Each platform has its pros and cons, but all of them can be turned into powerful online selling platforms with the right SEO strategies.

Our team of highly-skilled eCommerce SEO experts can work with any eCommerce platform. With our expert eCommerce SEO services, we can deliver more clicks and traffic, which results in increased revenue – regardless of the eCommerce platform your store is built on.

Why is SEO important for eCommerce?

SEO is vital to growing your eCommerce store. Why? It’s simple: if your products don’t appear in Google, your customers won’t be able to find them, and you’ll miss out on tons of potential sales.

SEO builds your website’s visibility on search engines and, most importantly, helps you rank well for the most relevant keywords in your eCommerce niche. By ranking higher for the right keywords, you can see a massive increase in clicks, website traffic, and as a result – sales!

How much does an eCommerce SEO company charge?

SEO pricing depends on 5 key factors:

  • Type of SEO campaign (local, national, eCommerce, International)
  • Keywords & respective difficulty
  • Competitors’ SEO profiles
  • Your current rankings & positioning
  • Your SEO history

That’s why we don’t offer fixed SEO plans. Unlike most SEO agencies, our pricing for each campaign is customised based on your needs and unique circumstances. We perform a full audit of your website, market & competitors to understand the landscape and put together a scope of work that balances your budget against the resources we need to achieve your targets.

The more you invest in SEO, the faster we can achieve your organic search goals. The more keywords you want to rank for and the more competitive they are, the larger the resources needed to get you on the first page of search results.

Why invest in SEO?

One of the biggest reasons businesses invest in SEO is to drive more traffic to their website. Search engine optimisation can help increase organic traffic from search engines like Google, Bing and Yahoo. This way, you can harness all the free, high-intent traffic from people specifically looking for what your website offers on search engines like Google. For most SEO-optimised websites, organic search is the largest source of traffic, leads and sales.

Does eCommerce SEO marketing really work?

The short answer is yes. The long answer is that it depends on your goals and the type of business/website you are trying to promote.

The first thing to understand is that SEO marketing is not a silver bullet. It won’t make your website rank number one on Google’s search engine results page for every keyword under the sun. However, it does increase the odds of your website showing up high in search results, which in turn increases traffic to your site and helps convert those visitors into customers or leads.

SEO marketing in eCommerce, as with anything else, can be very effective when done correctly, but there are many factors involved in its success or failure, including the expertise of the eCom SEO agency you’re working with.

Why is eCommerce SEO expensive?

“Expensive” is subjective to your budget. However, if you’re new to digital marketing or have never invested in SEO before, it can certainly seem that way! That’s because, odds are, many of your competitors are aware of the impact organic search traffic can have on their business and the quality of leads/sales it generates. As such, they’re all trying to be on Page 1, which drives up the competition and difficulty level.

Furthermore, eCommerce SEO demands more resources than a typical (i.e, Local SEO with a simple lead-generation website) SEO campaign. To get good results with SEO in eCommerce, we need to allocate a technical SEO Specialist, link builder, web developer, Account Manager (with eCom experience) and content writer to the account. This means several specialists collaborating and committed to getting the best results for your eCom SEO campaign. Of course, this means the cost can seem high especially if you’re comparing quotes from agencies without eCom SEO experience or lack of these resources.

How can everyone be on Page 1?

A common and fair question. The simple answer is that not everyone can be on Page 1. There are only 10 spots on Page 1, and to get meaningful results, you really need to be in the top 3-5 spots (depending on search volume, of course). So it is understandable to be skeptical and wonder if SEO works at all.

The reality is that everyone is competing for this prime real estate and the ones who will be at the top are the ones who are best at it.

Think of it as a sport – just because there’s only one winning team does not mean you stop competing!

Your SEO results ultimately depend on how well our team and yours work together within our scope and budget and how this combination stacks up against the competition.

Can I do SEO on my own?

Yes, you can SEO on your own. However, SEO isn’t as simple as it may seem. It’s full of intricacies you need to be aware of and learn how to navigate to see long-term organic growth from your SEO efforts. That may be quite overwhelming to manage on your own, especially if you don’t have any previous SEO experience or skills.

That’s why hiring an SEO agency is often a better solution. By letting professionals handle your SEO, you save time and can focus on other important tasks. The SEO experts know what they’re doing and can dedicate all their attention to helping your site rank for the desired keywords.

What is SEO vs. SEM?

SEO, or search engine optimisation, is all about fine-tuning your website to show up higher in the organic search results. It involves tactics like keyword research, on-page and off-page optimisation, and content creation to rank higher in search engine rankings naturally.

On the other hand, SEM (sometimes called PPC or Pay-Per-Click marketing), or search engine marketing, refers to paid advertising efforts to gain visibility on search engine results pages. It includes strategies like pay-per-click (PPC) ads and sponsored listings to help your website appear at the top of the search engine result pages.

So, SEO is about organic rankings, while SEM is about paid advertising. Both play a vital role in increasing your visibility in search engines like Google and can be implemented side by side.

Should I do SEO in-house or hire an SEO agency?

Whether the best solution for you is to hire an SEO agency or do SEO in-house depends on your resources and expertise. If you have a dedicated team with the necessary SEO expertise to bring you the desired results, doing SEO in-house might be the best option.

However, hiring an external SEO agency might be a more cost-effective and optimal solution for you if you don’t have a dedicated SEO team.

Building an in-house SEO team can be a lengthy and costly process that requires hiring the right people, training them, and paying them a monthly salary. Outsourcing to an external SEO agency allows you to access a team of experienced SEO professionals without the overhead costs.

SEO is also a fast-moving industry. Without the lateral experience of working across several websites & industries, it is hard to keep up with the latest trends and best practices. Working with an agency allows you to leverage the skillset that comes with being up to date with the latest SEO knowledge without having to manage these initiatives.

What’s the difference between black hat vs. white hat SEO?

We can distinguish between two SEO techniques: black hat and white hat. The difference between them lies in the tactics each approach uses to bring your website higher in the search results.

Black hat SEO resorts to unethical tactics meant to manipulate Google’s algorithm to rank your website higher in the search results. This technique is often used to gain quick and short-term results. However, it can backfire in the long run, leading to Google penalising your website for unethical tactics.

White hat SEO, on the other hand, follows ethical guidelines and focuses on creating quality content, using relevant keywords without stuffing, and building organic backlinks without cheating. It focuses on long-term gains by providing value to the users and abiding by Google’s rules. Because of this, the white hat SEO approach takes more time to show results.

We’ve been burnt by an SEO agency before. How is A.P. Web Solutions different?

A lot of SEO agencies talk big but fail to deliver on their promises. They often suggest creating a new page for every single keyword, filled with useless text that nobody will ever read. This approach ruins the user experience and disrupts the customer journey.

We’ve come across countless stories of SEO agencies making rookie mistakes, which is why we take a different approach. We believe in being transparent about our strategies and carefully selecting the experts who join our team.

We’re a “white hat,” ethical SEO agency.

We’re all about blazing trails. But when it comes to boosting your website’s search authority, we won’t resort to underhanded tactics. As a white hat SEO agency, we use ethical methods to get traffic from search engines, protecting your website and brand from being penalised.

  • We don’t try to deceive search algorithms into ranking your website.
  • We give you realistic expectations of your chances to rank on the first page for your keywords and what it will take to achieve your SEO goals.
  • We don’t build spammy or toxic backlinks to your website.
  • We explain what we’re doing and why and provide regular reporting of our activities and results.
  • We optimise your website for Google without ruining the user experience.
  • We stay up-to-date with search algorithms and market changes to ensure your website isn’t negatively affected.
  • We don’t virtue signal about fashionable yet irrelevant stuff. Earning excellence in our field of expertise is our true virtue.

Under what circumstances would you not be able to rank me on the first page of Google for my most profitable keywords?

Some popular keywords are dominated by government informational websites and niche directories, making your chances of ranking on the first page very slim. There may also be reasons that your website platform or hosting service presents overwhelming barriers to successfully ranking in search engines.

Our experts will inform you of any severe limitations preventing you from getting the results you expect up-front rather than taking your money and not delivering on those expectations.

How much can SEO increase traffic to my website?

In most cases, you can expect impressive growth, but it all comes down to how often people search for your target keywords and how well we can improve your ranking through our SEO strategies. When we begin the SEO campaign, we’ll evaluate your current organic search traffic to establish a starting point. This way, you’ll be able to see the concrete progress that stems from our efforts as we move forward.

How much can SEO increase my leads and sales?

By increasing the organic search traffic to your website, you can experience a significant boost in both leads and sales, even if your conversion rate remains the same. Optimising your conversion rate by analysing and improving the customer journey will increase leads and sales across all marketing channels. We can help you with that too! Ask us about our Conversion Rate Optimisation services.

How long does it take to see the benefits of SEO?

Your website’s visibility in organic search results will typically increase within 6 months of the SEO campaign based on the competitiveness of the target keywords. If we identify “quick wins” early on, it may happen even sooner. The speed of your progress will also depend on the size of your SEO marketing budget to leverage our available resources effectively.

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

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