Small Business SEO Services Australia

SEO for small businesses is all about customised strategies that work specifically for small businesses with limited resources. It aims to boost visibility in search results by targeting niche keywords. Traditional SEO, on the other hand, caters to slightly bigger businesses with more resources and a wider reach.

SEO pricing depends on 5 key factors:

• Type of SEO campaign (local, national, eCommerce, International)
• Keywords & respective difficulty
• Competitors’ SEO profiles
• Your current rankings & positioning
• Your SEO history

That’s why we don’t offer fixed SEO plans. Unlike most SEO agencies, our pricing for each campaign is customised based on your needs and unique circumstances. We perform a full audit of your website, market & competitors to understand the landscape and put together a scope of work that balances your budget against the resources we need to achieve your targets.

The more you invest in your small business SEO, the faster we can achieve your organic search goals. The more keywords you want to rank for and the more competitive they are, the larger the resources needed to get you on the first page of search results.

One of the biggest reasons small businesses invest in SEO is to drive more traffic to their website. Search engine optimisation can help increase organic traffic from search engines like Google, Bing and Yahoo. This way, you can harness all the free, high-intent traffic from people specifically looking for what your website offers on search engines like Google. For most SEO-optimised websites, organic search is the largest source of traffic, leads and sales.

The short answer is yes. The long answer is that it depends on your goals and the type of business/website you are trying to promote.

The first thing to understand is that small business SEO marketing is not a silver bullet. It won’t make your website rank number one on Google’s search engine results page for every keyword under the sun. However, it does increase the odds of your website showing up high in search results, which in turn increases traffic to your site and helps convert those visitors into customers or leads.

Small business SEO marketing can be very effective when done correctly, but there are many factors involved in its success or failure, including the expertise of the SEO agency you’re working with.

“Expensive” is subjective to your budget. However, if you’re new to digital marketing or have never invested in your small business SEO before, it can certainly seem that way! That’s because, odds are, many of your competitors are aware of the impact organic search traffic can have on their business and the quality of leads/sales it generates. As such, they’re all trying to be on Page 1, which drives up the competition and difficulty level.

A common and fair question. The simple answer is that not everyone can be on Page 1. There are only 10 spots on Page 1, and to get meaningful results, you really need to be in the top 3-5 spots (depending on search volume, of course). So it is understandable to be skeptical and wonder if small business SEO works at all.

The reality is that everyone is competing for this prime real estate and the ones who will be at the top are the ones who are best at it.

Think of it as a sport – just because there’s only one winning team does not mean you stop competing!

Your small business SEO results ultimately depend on how well our team and yours work together within our scope and budget and how this combination stacks up against the competition.

Yes, you can SEO on your own. However, SEO isn’t as simple as it may seem. It’s full of intricacies you need to be aware of and learn how to navigate to see long-term organic growth from your SEO efforts. That may be quite overwhelming to manage on your own, especially if you don’t have any previous SEO experience or skills.

That’s why hiring an SEO agency is often a better solution. By letting professionals handle your SEO, you save time and can focus on other important tasks. The small business SEO experts know what they’re doing and can dedicate all their attention to helping your site rank for the desired keywords.

SEO, or search engine optimisation, is all about fine-tuning your website to show up higher in the organic search results. It involves tactics like keyword research, on-page and off-page optimisation, and content creation to rank higher in search engine rankings naturally.

On the other hand, SEM (sometimes called PPC or Pay-Per-Click marketing), or search engine marketing, refers to paid advertising efforts to gain visibility on search engine results pages. It includes strategies like pay-per-click (PPC) ads and sponsored listings to help your website appear at the top of the search engine result pages.

So, SEO is about organic rankings, while SEM is about paid advertising. Both play a vital role in increasing your visibility in search engines like Google and can be implemented side by side.

Whether the best solution for you is to hire an SEO agency or do small business SEO in-house depends on your resources and expertise. If you have a dedicated team with the necessary SEO expertise to bring you the desired results, doing SEO in-house might be the best option.

However, hiring an external SEO agency might be a more cost-effective and optimal solution for you if you don’t have a dedicated SEO team.

Building an in-house SEO team can be a lengthy and costly process that requires hiring the right people, training them, and paying them a monthly salary. Outsourcing to an external SEO agency allows you to access a team of experienced SEO professionals without the overhead costs.

SEO is also a fast-moving industry. Without the lateral experience of working across several websites & industries, it is hard to keep up with the latest trends and best practices. Working with an agency allows you to leverage the skillset that comes with being up to date with the latest small business SEO knowledge without having to manage these initiatives.

We can distinguish between two SEO techniques: black hat and white hat. The difference between them lies in the tactics each approach uses to bring your website higher in the search results.

Black hat SEO resorts to unethical tactics meant to manipulate Google’s algorithm to rank your website higher in the search results. This technique is often used to gain quick and short-term results. However, it can backfire in the long run, leading to Google penalising your website for unethical tactics.

White hat SEO, on the other hand, follows ethical guidelines and focuses on creating quality content, using relevant keywords without stuffing, and building organic backlinks without cheating. It focuses on long-term gains by providing value to the users and abiding by Google’s rules. Because of this, the white hat SEO approach takes more time to show results.

A lot of SEO agencies talk big but fail to deliver on their promises. They often suggest creating a new page for every single keyword, filled with useless text that nobody will ever read. This approach ruins the user experience and disrupts the customer journey.

We’ve come across countless stories of SEO agencies making rookie mistakes, which is why we take a different approach. We believe in being transparent about our strategies and carefully selecting the experts who join our team.

We’re a “white hat,” ethical SEO agency.

We’re all about blazing trails. But when it comes to boosting your website’s search authority, we won’t resort to underhanded tactics. As a white hat SEO agency, we use ethical methods to get traffic from search engines, protecting your website and brand from being penalised.

• We don’t try to deceive search algorithms into ranking your website.
• We give you realistic expectations of your chances to rank on the first page for your keywords and what it will take to achieve your SEO goals.
• We don’t build spammy or toxic backlinks to your website.
• We explain what we’re doing and why and provide regular reporting of our activities and results.
• We optimise your website for Google without ruining the user experience.
• We stay up-to-date with search algorithms and market changes to ensure your website isn’t negatively affected.

We don’t virtue signal about fashionable yet irrelevant stuff. Earning excellence in our field of expertise is our true virtue.

Some popular keywords are dominated by government informational websites and niche directories, making your chances of ranking on the first page very slim. There may also be reasons that your website platform or hosting service presents overwhelming barriers to successfully ranking in search engines.

Our small business SEO experts will inform you of any severe limitations preventing you from getting the results you expect up-front rather than taking your money and not delivering on those expectations.

In most cases, you can expect impressive growth, but it all comes down to how often people search for your target keywords and how well we can improve your ranking through our small business SEO strategies. When we begin the SEO campaign, we’ll evaluate your current organic search traffic to establish a starting point. This way, you’ll be able to see the concrete progress that stems from our efforts as we move forward.

By increasing the organic search traffic to your website, you can experience a significant boost in both leads and sales, even if your conversion rate remains the same. Optimising your conversion rate by analysing and improving the customer journey will increase leads and sales across all marketing channels. We can help you with that too! Ask us about our Conversion Rate Optimisation services.

Your website’s visibility in organic search results will typically increase within 6 months of the SEO campaign based on the competitiveness of the target keywords. If we identify “quick wins” early on, it may happen even sooner. The speed of your progress will also depend on the size of your SEO marketing budget to leverage our available resources effectively.