7 SEO Statistics You Should Know for 2018
There are many benefits to optimizing your website. You can count on increased traffic to your site, increased revenue, brand awareness and also a good return on investment. However, to get these benefits, you need to find the right optimization strategy. As for 2018, the SEO emphasis is more on the quality of sites and links. Here’s what you need to do for the best results:
- 3.5 Billion Searches per day
- 60% mobile searches
- 70% of ALL searches are done on Google
- 75% of consumers search on Google before buying
- 90% of business owners don’t know how to optimize their website
- 88% of consumers trust business reviews on Google
- 18% of mobile searches lead a sale in 1 day
1. 3.5 Billion Searches per day
First, you need to make your site easy to navigate. Users will get bored easily with slow load times and move on to another competing site. On the other hand, you need to include sitemaps on your site allowing users to navigate to other pages on your site effortlessly. Also, you should add a search function where users can find any word or page on your site without any hassles.
2. 60% mobile searches
Secondly, you need to improve the content on your site. When users find your site on the search engines, they always hope it will provide answers to a specific search query. If it doesn’t, they will easily find another site to fulfill their search needs.
3. 70% of ALL searches are done on Google
Therefore, you need to avoid using duplicate content and post frequently. All the content on your site should be informative to make sure the users find what they are looking for.
Also, you need to consider adding visuals to your website. According to statistics in 2018, site visitors would love to get more information on a particular keyword but a lot of content might not do as well as you hope.
4. 75% of consumers search on Google before buying
Readers will get easily bored by content that goes on and on. You can always add some images, videos or memes that will convey the message to the visitors effortlessly. However, when you’re choosing the visuals, make sure they are relevant to the content already on the site for the best results.
5. 90% of business owners don’t know how to optimize their website
When it comes to links, SEO statistics in 2018 show that you can always use backlinks to improve your site’s optimization on the search engines. However, you should always link to quality sites for the best results.
6. 88% of consumers trust business reviews on Google
If your backlinks are from authoritative sites, the search engine algorithm should notice the same and improve your ranking accordingly.
7. 18% of mobile searches lead a sale in 1 day
As for the links on your site, make sure they are not broken because they can lead to poor optimization for your site. If there are any missing pages, make sure the visitors are redirected to the right pages to make it easier for search engines to crawl your site. With these tips, you should have the best optimization results.