internet marketing Archives

Why Do You Get Hundreds of overseas Phone Calls & Emails for SEO?

By | Internet Marketing Service, Search Engine Marketing, search engine optimization | No Comments

If you own, operate or manage a business, you have most likely received hundreds of emails and phone calls from countries like India & Bangladesh offering Search Engine Optimization (SEO) services and putting you on the first page of Google so all your troubles would go away. And these are just the ones that made their way through your Spam filter!

To understand this, let’s take a look at the journey of SEO and how often it has been searched on the Internet through the years

As you can see, it is being searched far less frequently in 2016 than it was back in 2004. This is more than likely associated with the fact that Google was advertising and marketing their brand very heavily back in 2004 to get more and more people using their Search Engine rather than Bing or Yahoo. They seem to have won that battle and essentially become the CocaCola of Search Engines.

Now, let’s take a look at WHERE most of these queries are coming from.

Even after accounting for the difference in population, it is curious that the searches for SEO are coming from countries where search engines aren’t actually used as often as they are in countries like Australia and the United States, especially to find local businesses. The same kind of trend also applied to Pay Per Click (PPC) marketing.

The answer is because most SEO and Digital Marketing agencies based in Australia outsource their entire campaigns and work to overseas teams based in these countries. And several of these teams decide to market directly to businesses based in western countries as they realize the demand for Search Engine Marketing (SEM) is high.

So how does it affect you as the business owner?

Links are a major part of the equation when it comes to Search Engine Marketing and improving your ranking. When your website is linked to another, it gets categorized as being of similar quality. Think of it as good neighbourhoods vs bad neighbourhoods.

When these links come from bad neighbourhoods (which they will if you have the same team working on hundreds of clients at a cheap rate), they will not only hurt your rankings but also damage your website’s potential for ranking in the future.

So if you have ever wondered why the SEO industry gets a bad reputation, it’s because SEO Agencies outsource their work to the overseas team, who build bad quality links to the website. The business owner is then left with a bad impression of SEO and a damaged website, while the SEO Agency moves on to find other businesses.

Moral of the story is quite simple. If someone promises to rank you for the services you provide, make sure to ask them if THEY rank for the services THEY provide.

At A.P. Web Solutions, we do not outsource ANY work overseas and believe in building your online presence on a firm foundation rather than shortcuts that do not last long-term. Contact us to find out how our SEO experts can help you dominate your industry online!

Secret Sauce To Get Likes and Shares On Social Media

By | Internet Marketing Service, social media | No Comments

Is your business active on social media? Are you getting as many Likes and Shares as you want?

Everyone knows that having their business on popular social media sites is very important these days. Multi-million dollar companies actually discuss their “Twitter strategy” during their board meetings. It’s no secret that social media is a great source of traffic, whether it’s through likes, shares, retweets, pins, +1s or numerous others.
The tough part, however, is to actually get the traffic, to get a following. Distribution (posting content) is not the hard part. Reaching your audience, is. Here are some of the themes that tend to go “viral” time and again on social media: –

  • Controversy / negativity
  • Sympathy and Empathy
  • Humorous

Now imagine you own an Organic food grocery store. Business is good. But you want to try and sell more, perhaps expand to other areas and open more stores. A friend tells you about this thing called the Internet and how you can use it to sell. So you hesitantly step into the 21st century and start becoming more active on social media. You start posting on Facebook, Twitter, Pinterest etc with pictures of organic food, articles about its benefits, even discounts and offers. But you only get a few Likes and Shares. Far less than what you hoped for.

Now take a look at this picture…

picture of organic healthy meal on social media for branding
Imagine if you saw it on your News Feed on Facebook or your Twitter. It’s a nice picture. But you would probably scroll right past it. Back in 2004, it might have hit the spot. Today, simply because how overwhelmed you are by the barrage of daily stimulation, you’re likely to not even remember it in a few minutes unless you were REALLY hungry when you saw it.

But what if you captioned it with big visible text that read: “Share if you think the government should subsidize organic food products“. You would probably get more activity on your post. People tend to like blaming the government for almost everything.

Let’s turn it up a notch. What if you wrote: “Share if you think schools should only feed children with organic food“. What do you think your return is going to be on that one compared to putting up the post with a “30% discount” offer? Every parent would relate to it, share it, their friends who are also parents would share it and on and on. It is far more engaging than any article about benefits of organic food or how it prevents cancer. People aren’t on social media for more information, they can get that any time they want. They’re there to have their brains tickled and a social media consultant knows this (for the science nerds out there, think Dopamine stimulation)

Now don’t expect all these people to become your customers by next Tuesday. The point is, you are building a following, you are building your BRAND. People will buy when they are ready, as long as your brand keeps showing up occasionally on their Newsfeed. You do not need to interrupt their pattern by forcing your way into their lives with Ads. Speaking of Ads, did you know that a study of 10,000 people showed that 90% of them couldn’t even remember the right-hand side of a website? Because that is where Ad banners have lived since the Internet was born. Think about that the next time you pay $25 for a click.

Think outside the box. Create an inbound marketing strategy that will pay dividends in the long run. Use social media consulting services to your advantage. Look at what is trending and replicate it. Or keep bidding against your competitors to pay more for Ads. The choice is yours.