SEO expert Perth Archives

Google Assistant Vs Amazon Alexa: What Voice Search Means For Local Businesses

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips, Voice SEO | No Comments

voice SEO, voice search engine optimization

Voice search is dramatically shaping the future of search engine optimization (SEO). Marketers should embrace the changes and learn more about voice SEO techniques that are associated with the mobile age.

Bing stated that voice search accounts for up to 25 percent of all organic searches on its platform although this technology is still under development. However, this does not mean that marketers should pay less attention to the voice search, which goes back to the early 2000s when Google began exploring how voice recognition software could apply to its suite of services. Google’s voice searches have increased significantly since 2008.

Research studies revealed that the ability to get faster results is one of the most important motivators for using this type of search. This trend demonstrates how voice search changes the way users find the right content online. Intent plays a major role in voice searches than traditional queries.

Over the years, the technology has evolved and it has been adopted by several tech giants, including Apple that introduced Siri, its voice search application. Although Siri is associated with the iOS, Apple’s operating system, it is an independent application developed by a third party developer. Apple eventually acquired the application and integrated it with the iPhone 4s in 2011.

What’s the Difference? Typed Searches vs Voice Searches

Text-based and voice searches deliver relevant results that are closely linked to the users’ intent. Search engines rely on advanced algorithms to determine the context of the spoken or typed keywords. However, text and voice searches provide varying experiences when it comes to results.

Voice queries are becoming more functional and accurate as voice recognition software evolves. According to a report published by Google, the majority of users turn to voice search for quick queries. These include searching for the nearest restaurant and other queries linked to local search engine optimization. Traditional search is used mainly for complex or sensitive subjects, such as healthcare.

Many people also prefer text-based searches for queries involving adults-only intents. On the other hand, it is rare for users to conduct voice searches when it comes to social media. Experts attribute this trend to concerns surrounding the possibility of voice-enabled technology spying on user activities.

Phrasing, tone and word choice are key factors that differentiate between typed and voice searches. This means search engine marketing (SEM) practitioners need to focus on the vocal communication patterns of their customers. Unlike traditional search queries, voice search typically comes in the form of questions. Users express themselves through natural language.

It’s common for the searches to reflect a conversational tone and the queries are aimed at obtaining quick answers. For this reason, marketers should strive to adapt their voice SEO strategies accordingly. Long-tail keywords play an important role when aiming to attract traffic via voice search. The same applies to optimizing site content for direct answers to common questions posed by user’s queries.

For their part, search engine algorithms have become more accurate when detecting user’s intent thanks to artificial intelligence.

Google Home Assistant Vs Amazon Alexa

Google voice searchAmazon Alexa and Google Assistant provide high-quality products for the living room. It comes as no surprise that the two brands have been hogging the limelight in the digital assistant market. The products are compatible with smart speakers, phones and a wide range of smart home devices.

Google Assistant is powered by advanced artificial intelligence software. It allows users to enjoy an interactive experience when using a Google Home speaker and Android phones. It is Google’s version of Siri.

Alexa works with Amazon’s products like Echo smart speaker and the Fire TV remote control. The digital assistant makes it easier to enjoy added convenience at home or on the go. Users can receive a traffic update or dim the lights using a voice command. Google Assistant and Alexa are both compatible with a wide selection of third-party products designed to promote smart living.

Here’s a real-time graph of interest (based on the number of searches worldwide over the last 12 months) comparing Amazon Alexa vs Google Home:

The technology behind the digital assistants is getting smarter by the day thanks to continuous research and development efforts by Amazon and Google. Many people find Assistant impressive because it offers a more natural experience. Google taps into the vast knowledge derived from its internet search platform to provide an intuitive experience.

As a result, Alexa has been playing catch up and it began showing significant improvements in recent years. Assistant has the ability to answer more questions than Alexa. Advanced artificial intelligence displayed by Assistant is impressive. It can answer complex questions like “When are taxes due in Australia?” The technology can even skip to the next song when the user provides an adverse comment about a track that is playing on Spotify.

Meanwhile, Alexa does not support thumbs up and down, thus spoiling the experience. On the upside, the product has its own set of strengths that users will find useful. The digital assistant allows users to take advantage of short words (wake words) to activate a device. In addition, it offers a number of apps designed to expand functionality. With the apps, users can play music on radio stations, perform guided meditations or peruse recipe books. The features are known as ‘skills’ and users have a choice of more than 25,000.

Google’s version of the ‘skills’ is available in the form of ‘actions.’ However, Assistant offers a limited number of options than Alexa. Users can choose from hundreds of actions.

How Businesses Should Adapt to Voice Search SEO

Voice search has dramatic implications on search engine marketing (SEM) and also presents a challenge to SEO experts. Unlike traditional search queries, voice search does not focus on exact keywords. Instead, users are conversational in tone. This means businesses need to respond to the dynamics of voice search by providing quick answers to user’s questions. Long-tail keywords and FAQ-type content reign supreme.

Marketers should not limit the frequently asked questions (FAQs) sections to a static list. It is important to vary the content to provide accurate and relevant answers that meet the user’s expectations. The approach is beneficial for both traditional and voice search.

The content should be optimized for mobile and voice search since a significant number of internet users connect via mobile devices. Good content performs well on mobile and desktop platforms.

5 Tips To Find The Right Digital Marketing Agency

By | Internet Marketing Service, search engine optimization, seo tips | No Comments

Finding the right digital marketing agency can be tricky business. You need to find one that is the right fit and trustworthy to work with. Most important, one that will actually deliver on their promises.

However, internet marketing can be difficult to wrap your head around and how do you gauge the difference in quality when the services involved are intangible and not easy to understand? In this article, we will cover the pitfalls of selecting the right SEO and digital marketing agency and avoiding the common mistakes. Although the following points are more specific to SEO, they apply to other internet marketing services as well such as social media consulting and paid traffic marketing.

Avoid SEO Agencies That Offer Menu Pricing

Any Company that offers fixed amount pricing for various “packages” is basically implying that the amount of effort that goes into ranking a local barber shop’s website is the same as a large national company going after a MUCH bigger market. So if you think that someone can increase your revenue by hundreds of thousands of dollars by charging you $500 per month, think again!

an SEO consultant in Perth can help your business be found on GoogleSEO companies that intend to deliver on their promise are likely to customize your fee depending on your circumstances in the same way that your doctor or surgeon would charge you based on the extremity of the problem they are solving. You can generally get a free SEO report for your website and make a decision based on the information presented you in the report.

Check Their Google Rankings

Make sure they have MULTIPLE first page rankings for themselves or their clients. Every marketing agency can make claims but can they back it up with actual results in competitive markets? If they can’t, what makes you think they can get results for you?

Internet Marketing is NOT For Your IT Team

Don’t rely on your “IT guy/team” for your online marketing decisions. Just because someone works around computers does not mean they know the first thing about Search Engine Optimization. Of course, for their own job security, they’re not likely to admit it. But that’s the truth. Because if they did, you would be on the first page already.

Online marketing is its own separate industry and to get good results, you will need to invest in an SEO expert Perth who has experience with generating organic traffic.

Avoid Outsourcing Overseas

Make sure the actual work being done on your website is not being OUTSOURCED. Most firms do this (understandably to keep their costs down) but the quality of SEO work done in India or Philippines is so poor that it will eventually hurt your website more than anything. Once your website is penalized, it is extremely hard and time-consuming to revive. It’s always good to know who exactly is doing work on your website.

Check Their Referrals & Reputation

Choose someone who is a full-time professional. Due to the low barrier to entry in this profession, any person who reads a few blogs, watches a few YouTube videos and buys a $20 eBook online can call himself an expert while working a full-time job at McDonald’s to pay their bills. If they’re not skilled enough to, at least, sustain their costs entirely from an SEO business, then what are the odds they can increase YOUR revenue?

A.P. Web Solutions is an online marketing agency that specializes in Search Engine Optimization. We also operate in Perth (Western Australia) and have several clients based in the city. Contact us for Perth SEO services.