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SEO experts Archives

Gauge Your Google Traffic With This Simple SEO Tool

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips, SEO tools

Building up your presence online is paramount to increase your sales. Nowadays, it is not enough to be on paid, sponsored ads here and there; you need to master Google. This search engine holds the key to boost your brand beyond what you ever dreamt of. We are going to go through one of the best, most revolutionary tools that will be a shortcut to get you there.

Why is SEO positioning important?

Let’s begin with a question. When was the last time that you went to the second page of Google searches to find the result you were looking for? Just like you, most customers (or potential ones) do not get that far. Thus, you need to be on the first page of results for them to even find you. What this means is that ranking high on SEO for Google means to be in consumer´s faces. If you are not within the clicking range, then you are not even competing.

How to master SEO?

This is a question that most people ask themselves while scratching the top of their heads. Well, let’s begin by saying that SEO is not nuclear physics. You don’t need to have a Master’s Degree in it. What you need is to learn where the shortcuts are and how to take advantage of them.

The software we are about to discuss represents exactly that: a one-stop tool for SEO optimisation. Let’s get right into what this software does and why you need to start working with it today.

Why ‘Keywords Everywhere’?

Have you got any idea of how many people search for the keywords you are targeting? Then how do you know your efforts are focused on the right path? These are questions that pushed the masterminds of this tool to create it and literally what it does best. You´ll get a full insight into your business needed approach and the tools to shift your cannons and aim for the correct target.

Let’s take a look at the core benefits it has to offer:

Benefits

Although they are more than we can list for the purpose of this post; here are the app´s three main benefits in our opinion.

  • Numbers and real traffic The software asks you to enter the exact keywords you are aiming at. Once you´ve done it, it will show you exactly how many people are searching for your keywords in Google. What is this good for? Well, it is a great way to give you a gauge of traffic availability in your segment/niche and city. Pursuing keywords that are nice but have no traffic is the modern version of paying for an ad in a newspaper selling no copies. The first benefit is all about knowing which are the keywords generating traffic.

 

  • Potential ROI In case you are not familiar with the term, ROI means Return On Investment. The higher this number, the more you´ll get back from making an effort and targeting those keywords. ROI is a number that comes from a mathematical equation and fluctuates with the amount of money you put in as well. If you invest wisely and put your hard-earned money on the right ones, results will be optimal. This second benefit is all about how much of what you put in, those keywords will give you back.

 

  • Related keywords From the previous benefits you know which keywords have the biggest traffic and will give you the highest ROI. This third benefit is all about targeting those specific keywords that come from that combination. The app will give you a list of the related keywords with their traffic volume. This will help you choose the perfect keywords to aim at. Focusing your strategy is a straight line to making your money work for you more efficiently.

Conclusion – The time is now

The internet used to be this wild land with no rules and pioneers got the best of it. Understanding the new rules of SEO marketing strategies is nothing short from basic for your business success. ‘Keywords Everywhere’ is the perfect tool to aim your efforts and money in the right direction. Use it, master it, and pave the road to success.

Google Core Algorithm Update June 2019

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, SEO News & Updates, seo tips

Updates from the Search Engine Marketing world!

Core Algorithm Update June 2019

In a rare move, Google announced on 3rd June that they would be rolling out a core algorithm update this month. It is unusual for Google to announce updates before they are rolled out.

google core algo update june 2019

They have since announced that the Core Update is now live. To check if your website has been affected by this update, the following needs to be audited: Search Console activity & Google Analytics organic activity.

What is a Core Update? Google has multiple algorithms overlaid on each other so that they are able to tweak various parts of the search engine without affecting others every time they make a minor update. A Core Update is related to the core algorithm, which sits at the base of all these and impacts the main search algorithm itself.

Your website may have been affected by the update, if you’re seeing lower organic activity since 3rd June. The update is still very new and there isn’t enough data available to determine which parts of the core algorithm were tweaked. We’re keeping a close eye on it and will let you know in coming weeks once we have more concrete information! In the meantime, if you’d like us to audit your site, please don’t hesitate to give us a call at 1300780112.

In other news, here are a few more changes we have noticed in the SERP’s that may be of interest:

Rating Score Snippets in Search

Want more visitors to your site? Once your website is ranked on Page 1, one of the ways you can increase traffic is by standing out from competitors and increasing your click-through rate (CTR).

Here’s a great way we’ve been able to do it for ourselves:

schema star rating in serpsReviews and ratings are an important factor in deciding who gets the most Clicks. By leveraging the reviews we already have, we can get our overall rating score (with the stars) to appear in Google, thus increasing CTR and getting more traffic!

While this feature has existed in the SERP for a while, it went away for quite some time as Google had imposed penalties to a lot of websites for the misuse of schema. But this time around, it seems to be back for good!

Want the 5-star ratings to appear in Google for your rankings? Get in touch and we’ll make it happen!

 

Favicons in Mobile SERP’s

Google has started rolling out some changes for mobile search results, which make the websites’ favicons appear in the search result itself. With this new design, a website’s branding can be front and center, making your website stand out from your competitors’ listings.
mobile serp favicon update

You can see Before & After screenshots above. So make sure your website has a favicon!

Meta Elements – Everything You Need to Know About Meta Tags

By | Search Engine Marketing, search engine optimization, seo tips

Meta elements or meta tags are text elements of any website that help search engines in identifying the content subject matter of a page. Meta elements are never visible to end users, as they’re hidden in the page’s code.

WordPress users might be familiar with the ‘tagging’ of content, a way to categorize content based on subject. Meta elements work in the same way, but they’re part of a web page’s underlying HTML. They’re usually placed in the ‘header’ part of a web page, and are usually the first to be seen by search engine crawlers.

Meta Elements – Why They Matter for SEO

In the realm of SEO, knowledge on how to effectively use meta elements is part of the most basic of trainings. Meta elements are not as important to a page’s SEO as they used to be, thanks to advanced search engine algorithms that can analyze and deduce what a page’s content is about.

To view a page’s meta tags, all you have to do is right-click anywhere on it and click on ‘View Page Source’:

view sourceThere are several different meta tags available, but their usefulness varies quite a bit. In fact, there only a handful of meta tags that search engines such as Google understand.

Important Meta Elements for SEO

As mentioned above, Google understands a select number of meta tags. And perhaps the most important of these meta elements, which will have an impact on your site’s SEO are:

  • Meta title tag – <title>Title of the page</title>: The contents of this tag are shown as the title in search results.
  • Meta description tag – <meta name=”description” content=”some content” />: This tag provides a brief description of the page. A summary of a summary, as its length is very short.
  • Meta robots tag – <meta name=”robots” content=”arg0, arg1”/>: This tag specifies what search engine crawlers should do with the page.
  • Meta keywords tag – <meta name=”keywords” content=”kw0, kw1..”/>: This tag specifies a set (or array, specifically) of keywords that are relevant to the page.

Meta Title Tag

The meta title tag is perhaps the most important of all meta elements, because it’s going to be processed by search engines and then shown as-is to search users.

Whenever you make a search on Google, you’re presented with a set of search results. The main titles of those search results are actually the meta titles of those pages.

Meta title tags are also visible at the top of a browser:

meta titleThe meta title tag is important because it is one of the few meta elements which is visible directly to web users. A badly worded meta title is going to drive away search users, thus severely affecting its click-through rate.

Meta Description Tag

The meta description tag is just as important as the meta title tag, as it can be seen by users in search results.

Usually, the meta description tag contains valuable and actionable information about a page’s content.

meta descriptionWhat most SEO specialists try to ‘fill’ a page’s meta description with highly-searched keywords so the page has better chances to come up in search results. This is a good practice, as long as you don’t go overboard with keywords.

Usually, Google will choose to display the first 155 characters of a meta description, so try keeping it brief and to the point, with well-chosen keywords.

Meta Robots Tag

The meta robots tags act as instructions for search crawlers on what they should do with your page. These tags are generic, and are used to control the behaviour of all search engines, not just Google.

The robots tag can be specified with different arguments based on what you want the search crawlers to do (default values are index and follow):

  • noindex: Prevents the page from being indexed by search engines.
  • Nofollow: Prevents search engines from following links on the page.

Meta Keywords Tag (Deprecated)

The meta keywords tag is not recognized by Google anymore, since it was notorious for being abused by search engine marketers to ‘steal’ traffic by using popular (but unrelated) keywords for web pages.

Optimizing Meta Elements for SEO

Meta elements still play a vital role in determining how well your page will be ranked by search engines. As such, it is important to come up with meta elements which are produced using SEO strategies such as keyword research.

There is no simple formula to help you come up with meta titles and descriptions that will be viewed more favorably by search engines. For titles, it is absolutely important that you include the core keyword once. For meta descriptions, many users make the mistake of ‘stuffing’ them with keywords. This has an adverse effect on readability, and thus reduces reader confidence and trust.  

Why SEO Takes Time & Is It Worth It?

By | Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips

Many disgruntled website owners turn to SEO to improve their search engine visibility and rankings. But they soon find out that even after months of painstaking SEO, the website’s performance in search engines shows little signs of improvement. At this point, many of these owners will start questioning their SEO consultants and their capabilities.

why search engine optimization takes time to workThis is mostly because marketing through online ads produces swift results, and many website owners get the wrong idea that SEO will do a similar job for them. The truth of the matter is that SEO takes time. But if it takes time, is it worth it in the end? In this post, we’ll be discussing the answers to these important questions.

Why SEO Takes Time to Work

Competitor Analysis is Tricky and Takes Time to Perfect

There’s a great chance that many other online companies are selling products and services very similar to yours. These are your competitors and the ones you want to target are those on top of the search results.

That is, of course, easier said than done as everyone is constantly trying to get there. And the ones who’re already there make every effort to keep their place.

importance of being patient when doing search engine optimizationDethroning these websites requires that you do a thorough analysis of their SEO strategy. This takes both time and resources and can be a tricky thing to get right. Make no mistake, you will not figure out a strategy that works for you the first time.

There will be a lot of hit-and-miss involved and many times you’ll see other competitors crop up and take the place of SERP leaders.

The Variables Involved in SEO Strategy

SEO is a vast domain, and there are a lot of variables to keep track of just to stay relevant. Let’s take a look at some of these and how they’ll affect your website’s SERP.

  • Age of Your Domain and Website: The older your domain is, the more time Google or any other search engine has had to crawl through it. You will see many people looking for “aged” domains just because search engines know these exist and they’ll have a better chance of being indexed.
  • Website Design: Websites with great user experiences are favoured by Google. A crucial part of your SEO strategy should be to weed out any bad design elements on your website. This requires skill and time to get right.
  • Reaction to Trends and Regular Content: Your website should be constantly updated with fresh content so that it’s on the radar of the search engines. Trends are also something to keep in check as they bring up new keywords and if your website reacts to popular keywords, search engines will take notice.
  • User Activity on Website: If users are spending a lot of time on your website, it means they’re getting what they came looking for. It also sends good signals to a search engine as it shows your website has relevant content.

A combination of the variables discussed above will determine how well you fare in the search rankings. Keep in mind that keeping track of these variables is a time-consuming process.

Not sure where your website is at with search engine optimization? Get an instant online SEO report (link opens in a new window)

For example, you may find that a website design flaw is causing visitors to leave your website. That may take some time to fix and those users may take time to come back. This will have to be repeated until you find the perfect fix that keeps visitors on your website for longer.

This is what it takes to implement a successful SEO strategy for any website. SEO isn’t a single process; it consists of many smaller but equally important processes that need to be executed efficiently and effectively in order for the overall strategy to be successful.

Any SEO expert worth their salt will inform you of these factors and give you a realistic timeline to see progress in your website’s SERP performance. Agencies that promise you swift results are looking to make a quick buck and obviously don’t care about their reputation.

Why SEO is Worth It

Now that we’ve seen the effort that goes into executing a successful SEO strategy, we can appreciate the time it takes for the strategy to show results. But in the end, is such a time-consuming process really worth it? Let’s take a deeper look at why it is.

People Use Search Engines to Get Content

SEO matters, and it’s more important now than ever. Google alone processes 40,000 searches a second, so it’s obvious that a lot of people are using search engines to find what they need. What’s more, search engines have become very sophisticated and they now favour websites that follow SEO rules responsibly.

Without search engine recognition even if your website has a huge amount of useful content, it won’t be able to reach the end user. At A.P. Web Solutions, we focus on drawing attention to the content you produce. Click here to find out more about our SEO services and find out how you can get a complimentary website analysis.
More importantly, all of your competitors are already using SEO, so you’ll have to use it as well if you want to stay relevant.

It Produces Organic Growth

SEO remains the most sure-fire way of getting real, organic growth of traffic for your website. You might be fine using online ads for some time, but they’ll cost you exorbitant amounts of money after a while and the returns will be diminishing.

SEO, on the other hand, benefits you in two important ways: it increases your SERP ranking and gets you, real followers. These followers are more likely to share your content on social networks which can give your website a huge boost in both traffic and rankings.

This is called organic growth and this is the only viable growth strategy if your website is going to be in business for a long time.

SEO Update Jan 2018 – Google’s Page Speed Announcement

By | search engine optimization, SEO News & Updates, seo tips, SEO tools

On 17th January 2018, Google announced an upcoming update that will supposedly come into effect in July 2018 and will affect rankings directly. They are calling it…

“The Speed Update”

Now, page loading speed has been a ranking signal for 4-5 years already. You might have read some of our other articles talking about the importance of faster loading speeds. So why is this important? What has changed?

Well, in total there are more than 200 factors in Google’s algorithm that are “ranking signals” which affect your website’s placement in the search engines. But not all ranking signals are created equal and some of these are far more important than others. So while “page speed” has been a ranking signal for some years, it was rather low on the list and has become more and more important over the last year. And now with this announcement, it safe to say that it has made the Top 10 List.

In other words, fixing your page speed will no longer be optional in the near future if you want to rank. It used to be that a specialist could rank a website without maximizing the website’s speed but this is no longer the case. The last thing you want is to build a great looking website, only to find out people are getting frustrated because it takes too long to load!

fix your page speed SEO update 2018

What exactly is considered “fast” page speed?

We finally have a specific answer from Google. Their current benchmark for fast-loading web pages is…

3 seconds or less

So basically if your site does not load in less than 3 seconds, your rankings will likely take a hit. Google has mentioned the rankings will be affected on mobile devices. But remember that Google is well on their way to moving towards a “Mobile-first index” meaning that their Mobile Index will become primary (which has also been estimated to go fully live in 2018)

When does this Update come into effect? The real deal

Google’s official announcement says July 2018 but we know from history how misleading those dates can be. As it was with the Mobilegeddon update of 2015, it is likely that Google has already started rolling out this update. It is much more practical for them to roll it out over a period of months rather than suddenly in one day.

What can you do about it?

The time to take action is NOW to make your website lightning-fast to load, which secures not only your rankings but provides a better experience for your potential customers and website visitors (thus helping with conversions). Google generally reveals very little information on how to get organic traffic so when they make an announcement like this, it is certainly something you should address.

First things first. You need to know what your site’s current score is.

To check this, go to gtmetrix.com and note the following numbers: PageSpeed Score & Fully Loading Time (in seconds), both highlighted below:

While a grade of B+ or B used to be perfectly fine, your website really needs an A to perform well in 2018 and beyond, with a loading speed of 3 seconds or less.

If your scores are less than that, get in touch with us and we guarantee to boost your Site Speed as high as possible and get that Grade A score.

Don’t Take Shortcuts

If your website is built with WordPress, it can be enticing to simply install a plugin that promises to fix all your page speed issues in an instant with one click. You don’t want to do that! Why?

  1. While there are some plugins that can effectively take care of issues that might be contributing to page speed issues (such as suppressing large images), there’s isn’t a single reliable plugin that can fix ALL those issues.
  2. Plugins create conflicts. The more you install, the more you make your site vulnerable, both in terms of functionality and security.

It is best to do the work manually, especially delicate work like minifying JavaScript & HTML. Getting a plugin to do this sort of work is literally asking for a disaster. So it is best to get your SEO expert involved!

A.P. Web Solutions is an SEO Agency based in Melbourne, Australia and working with local businesses all over Australia to help with getting organic traffic and leads. More information here

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