Skip to main content
Tag

SEO experts Archives - Page 3 of 3

Why Do You Get Hundreds of overseas Phone Calls & Emails for SEO?

By Internet Marketing Service, Search Engine Marketing, search engine optimization

If you own, operate or manage a business, you have most likely received hundreds of emails and phone calls from countries like India & Bangladesh offering Search Engine Optimization (SEO) services and putting you on the first page of Google so all your troubles would go away. And these are just the ones that made their way through your Spam filter!

To understand this, let’s take a look at the journey of SEO and how often it has been searched on the Internet through the years

As you can see, it is being searched far less frequently in 2016 than it was back in 2004. This is more than likely associated with the fact that Google was advertising and marketing their brand very heavily back in 2004 to get more and more people using their Search Engine rather than Bing or Yahoo. They seem to have won that battle and essentially become the CocaCola of Search Engines.

Now, let’s take a look at WHERE most of these queries are coming from.

Even after accounting for the difference in population, it is curious that the searches for SEO are coming from countries where search engines aren’t actually used as often as they are in countries like Australia and the United States, especially to find local businesses. The same kind of trend also applied to Pay Per Click (PPC) marketing.

The answer is because most SEO and Digital Marketing agencies based in Australia outsource their entire campaigns and work to overseas teams based in these countries. And several of these teams decide to market directly to businesses based in western countries as they realize the demand for Search Engine Marketing (SEM) is high.

So how does it affect you as the business owner?

Links are a major part of the equation when it comes to Search Engine Marketing and improving your ranking. When your website is linked to another, it gets categorized as being of similar quality. Think of it as good neighbourhoods vs bad neighbourhoods.

When these links come from bad neighbourhoods (which they will if you have the same team working on hundreds of clients at a cheap rate), they will not only hurt your rankings but also damage your website’s potential for ranking in the future.

So if you have ever wondered why the SEO industry gets a bad reputation, it’s because SEO Agencies outsource their work to the overseas team, who build bad quality links to the website. The business owner is then left with a bad impression of SEO and a damaged website, while the SEO Agency moves on to find other businesses.

Moral of the story is quite simple. If someone promises to rank you for the services you provide, make sure to ask them if THEY rank for the services THEY provide.

At A.P. Web Solutions, we do not outsource ANY work overseas and believe in building your online presence on a firm foundation rather than shortcuts that do not last long-term. Contact us to find out how our SEO experts can help you dominate your industry online!

Attend Our Monthly SEO Meetups In Melbourne

By Internet Marketing Service, search engine optimization, SEO meetup events

Have you ever thought SEO was too complicated and everything you read about it makes it even more confusing?

The truth is that SEO can be simple, but not easy. First page rankings lead to traffic and traffic leads to revenue. So of course, it can’t be that easy!

If you want to learn the basics of organic traffic from the SEO experts and how you can help Google understand what your website/business is about, then check out our monthly Melbourne SEO & Internet Marketing Meetup. The events are held monthly, generally on the last Tuesday of every month at 6 pm. We make Search Engine Marketing & Internet Marketing as simple is it should be. Come along and feel free to bring a friend with you!

You can join the group and RSVP at http://www.meetup.com/SEO-Melbourne/

Here’s a short video with more details about the Meetup and what you can expect:

If you can’t make it to the next event, join the Meetup group anyway so you get alerts about our future events. The events are also a great opportunity for you to network with other business owners in the area and talk about marketing strategies, even make connections and exchange referrals.

Topics we have covered so far…

SEO 101: The Blueprint to Local SEO

At this event, we went over search engine optimization 101 that every business and website owner can understand and implement on their website. It involves helping Google understand the nature of your business, your product or service, areas you serve etc. The more clear this information is, the less confused Google will be about your business.

Check out the SEO 101 section for more videos!

Fact & Fiction of SEO

There’s a lot of noise out there in SEO! Anyone can claim to be an expert so the amount of misinformation on the Internet can render anyone wanting to learn about SEO utterly confused and overwhelmed.

SEO event and workshop in MelbourneAt this event, we covered the common myths of SEO and things you might read and hear about often, but do not actually help you rank. It’s not that these factors do not play a role at all in the algorithm, but that their weight is often insignificant and your efforts are best applied to more relevant factors that have a direct impact on your rankings.

When you get professional search engine optimisation services, these are the factors that we focus on to boost your rankings. It is only when your rankings get stuck and do not budge for a while, that you need to start looking at some of these smaller issues that could be holding you back.

Google Webmaster Tools: Tips & Tricks

There is a wealth of information available to you in your Google Search Console. This is information that Google is giving you themselves to help you improve the quality of your website. You do not want to ignore these!

At this event, we went one by one into the categories and sections in your Search Console, what each section means and how you can fix the errors if there are any.

Future Events

Do you have any suggestions for future SEO events? Is there something specific you would like to learn about search engine optimization? Don’t hesitate to reach out and let us know at info@apwebsolutions.com.au

A.P. Web Solutions (https://www.apwebsolutions.com.au) is a digital marketing agency that specializes in search engine optimization services for local businesses. As one of the top ranked Melbourne SEO agencies, we focus on tangible rankings, traffic and generating leads and phone calls for our clients.

What Are AMP Pages And What It Means For Your Business?

By Internet Marketing Service, search engine optimization, SEO News & Updates

Accelerated Mobile Pages (AMP) are part of a recent update that Google has been rolling out gradually this year. So let’s be futuristic and try to figure out how this could affect your business and your website in the months to come. We wouldn’t want to be hit by a Google penalty now, would we?

picture of cute panda artIf you followed Google’s announcements at all last year, then you have likely heard about the huge Mobile-Friendly update that hit in April 2015. For those of you that didn’t have Internet at the time, this update was when Google announced that they would practically be punishing websites that weren’t mobile-friendly by lowering their positions in the search engines. The main reason they did this is because they want to ensure the best possible user experience and since more and more people are now browsing the Internet on mobile devices, Google wants to make sure that websites that aren’t easy to navigate on the phone are not be shown in the first place.

Well, the AMP update is kind of an extension to last year’s “mobilegeddon” update. AMP is merely a very condensed version of your current web pages. When you have AMP installed on your website and someone tries to view it on their mobile device, instead of loading the regular version of your site (which would take longer and consume more data), it would load the AMP version of your website, which is more user-friendly and easier to browse. These are exactly the kind of updates that we keep track of at our local SEO Melbourne agency to help our clients stay ahead of their competitors.

Here’s what AMP Pages look like…

When 2 or more websites are competing for the same position, Google always prefers the one that provides the best experience to its users and it gauges that by how up-to-date and relevant your website is. So you’re likely to get more visibility for your business if you go AMP. If you’re ever in a position where you can’t understand why the traffic you’re getting to your website is not converting, ask yourself if your viewers are having a hard time finding the information they’re looking for. Is your site easy to navigate through? Is the Call Us button prominent and easy to find, if you even have one? Is there a Find Us button that gives them instant directions? Consider getting an expert’s take on what your website looks like and how it can be improved to attract and convert prospects into paying customers. Click here to find out more.

At the end of the day, traffic is only as good as the sales it converts into. The more user-friendly your site is, the more Google will reward you with organic traffic. And as far as your website’s health is concerned, organic is always better.

Can’t be bothered following Google’s ever-changing rules and algorithms? Hire an SEO consultant and let us take care of it for you. A.P. Web Solutions offers SEO services with guaranteed rankings. See apwebsolutions.com.au for more information!

5 Tips To Find The Right Digital Marketing Agency

By Internet Marketing Service, search engine optimization, seo tips

Finding the right digital marketing agency can be tricky business. You need to find one that is the right fit and trustworthy to work with. Most important, one that will actually deliver on their promises.

However, internet marketing can be difficult to wrap your head around and how do you gauge the difference in quality when the services involved are intangible and not easy to understand? In this article, we will cover the pitfalls of selecting the right SEO and digital marketing agency and avoiding the common mistakes. Although the following points are more specific to SEO, they apply to other internet marketing services as well such as social media consulting and paid traffic marketing.

Avoid SEO Agencies That Offer Menu Pricing

Any Company that offers fixed amount pricing for various “packages” is basically implying that the amount of effort that goes into ranking a local barber shop’s website is the same as a large national company going after a MUCH bigger market. So if you think that someone can increase your revenue by hundreds of thousands of dollars by charging you $500 per month, think again!

an SEO consultant in Perth can help your business be found on GoogleSEO companies that intend to deliver on their promise are likely to customize your fee depending on your circumstances in the same way that your doctor or surgeon would charge you based on the extremity of the problem they are solving. You can generally get a free SEO report for your website and make a decision based on the information presented you in the report.

Check Their Google Rankings

Make sure they have MULTIPLE first page rankings for themselves or their clients. Every marketing agency can make claims but can they back it up with actual results in competitive markets? If they can’t, what makes you think they can get results for you?

Internet Marketing is NOT For Your IT Team

Don’t rely on your “IT guy/team” for your online marketing decisions. Just because someone works around computers does not mean they know the first thing about Search Engine Optimization. Of course, for their own job security, they’re not likely to admit it. But that’s the truth. Because if they did, you would be on the first page already.

Online marketing is its own separate industry and to get good results, you will need to invest in an SEO expert Perth who has experience with generating organic traffic.

Avoid Outsourcing Overseas

Make sure the actual work being done on your website is not being OUTSOURCED. Most firms do this (understandably to keep their costs down) but the quality of SEO work done in India or Philippines is so poor that it will eventually hurt your website more than anything. Once your website is penalized, it is extremely hard and time-consuming to revive. It’s always good to know who exactly is doing work on your website.

Check Their Referrals & Reputation

Choose someone who is a full-time professional. Due to the low barrier to entry in this profession, any person who reads a few blogs, watches a few YouTube videos and buys a $20 eBook online can call himself an expert while working a full-time job at McDonald’s to pay their bills. If they’re not skilled enough to, at least, sustain their costs entirely from an SEO business, then what are the odds they can increase YOUR revenue?

A.P. Web Solutions is an online marketing agency that specializes in Search Engine Optimization. We also operate in Perth (Western Australia) and have several clients based in the city. Contact us for Perth SEO services.

Google Rating
5.0
1