There have been 2 main updates from Google this month:
Google’s Security Warning
You MAY have received an E-mail from Google recently about the importance of securing your website with an SSL certificate.
If you have NOT received this email, it is probably because you do not have Google Search Console installed on your website, which is the only channel Google uses to communicate with website owners.
The email warns website owners that starting October 2017, Google Chrome (the most popular internet browser) will start displaying “Not Secure” warnings to visitors to your website, unless you have the SSL certificate installed (which converts your website from HTTP:// to HTTPS://).
This is another step from Google towards their long-term goal of making ALL websites secure with SSL certificates and marking all others as “not secure”. This 2014 blog post from Google’s official blog explains their long-term goal of making all websites secure with the https encryption and also hints that it is a ranking signal.
In the past, this applied mainly to websites that carried out transactions and where users had to enter payment details within the site itself. So it was mainly a consideration for E-commerce stores and such. However, this new update changes the landscape even for local SEO and businesses that do not transact from their website.
So jump on the safe side and install an SSL certificate on your website!
We are providing this service for a $150 one-time fee per website. If you would like us to do this for you, click here to pay by Paypal. And please note that you must provide Hosting information for us to be able to install the SSL certificate on your website. You can also ORDER THROUGH THIS PAGE.
Once you pay, we will get in touch by email requesting the information we need.
Google My Business Posts
Yet another great update from Google to enable businesses to make Posts that appear directly on the results page!
In other words, when people search for your business name, in addition to your Maps listing showing on the right, a “post” can also now appear just below it. These posts are much like Facebook and Twitter updates, except that they appear directly on Google and people do not need to follow you or even know about your business, to read them.
They can be used to promote events, discounts, promotions etc. Here’s an example screenshot, with the Google Post, highlighted in red:
A.P. Web Solutions provides digital marketing & SEO services to businesses Australia-wide. We have recently started working with a startup company operating from Tasmania and aims to revolutionize the options available for Australians to buy fresh edible products online.