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SEO specialist Archives

Why Your Ecommerce Seo Optimization is Missing the Mark (And How You Can Fix It)

By Digital Agency, Digital Marketing, digital marketing tips for online store, ecommerce seo, seo tips

Optimizing your eCommerce store for Search Engines is no longer optional. It does not matter if your store is a bootstrapped startup or a Fortune 500 company, SEO matters to you regardless. Don’t take my word for it, log into your analytics tools and check the channels driving the most profit for your store. The organic channel is the best driver of traffic and growth.

Google has been embedded in our day to day life of customers, and for the majority of the eCommerce businesses, it drives now the majority of the sales. So if the same trend is not apparent for your company, chances are that your SEO is missing the mark. 

Ecommerce SEO is critical for your customers to find your store. It is the most cost-effective way to grow your business bottom line, and the effects last longer than any other marketing channel. 

Also, there are subtle differences between eCommerce SEO and other traditional forms of  SEO – Local or B2B. Site owners must understand these differences and nuances.

Missing Canonical Tags

A canonical tag is an HTML attribute that tells Search Engines the original URL, e.g. if you have multiple versions of the same URL being crawled and indexed, these can potentially cause duplicate content issues.

A canonical tag is a nice way to tell search engines to consider only the cannibal URL in the tag as the original version and discard the others for indexing. This is especially important for eCommerce stores as the layered navigation end up generating thousands of instances of the same category. 

Having the canonical tag will help in conserving the crawl bandwidth and circumventing any potential duplicate content issues.

Using Manufacturer’s  Product Descriptions

Many of the eCommerce stores are happy to use the manufacturer’s product descriptions on their product pages. While this saves the money to hire a copywriter and come up with unique content, the duplicate product description will end up causing long term SEO issues. 

First of all, it’s harder to rank higher for duplicate content, and the pages would end up facing the same duplicate content issues as not having canonical tags. Because of this, it’s always better to have unique product descriptions rather than coping the manufacturer ones.

Lack of Content Flux on the site

Your website might have the most optimised meta tags, but it’s worthless if not supplemented by quality content on the site. Some of the key pages to add content are what I term as the money pages – category and product pages. 

Initially, Google will crawl the pre-rendered HTML, and all the javascript is crawled later. To ensure the Google understands what the page is about, add a paragraph or two of content on all the money pages.

You need to ensure that there is sufficient amount of content that effectively describes the category. Having user-friendly content will help in not improving the ranking potential of your targeted keywords but also help in targeting semantically similar keywords.

Handle Discontinued / Out of Stock Products

Discontinued products handling is an important part of ongoing SEO plan. Lots of Ecommerce struggles to manage their discontinued products inventory and end up disabling/deleting these products which are not an SEO-friendly approach. 

Online stores can follow a process to manage discontinued products in an efficient SEO manner. 

Here’s a checklist to follow. 

  • Your Dev team is notified that the product is discontinued.
  • The product is set “discontinued” to “Yes” in CMS. This way users would know that the product they are being discontinued.
  • The “Short Description” is changed to “This product has been discontinued by the manufacturer and is no longer available for sale.” Again helpful to update product status to the user.
  • Add the keyword “Discontinued” in the title tag of the product page. Besides the user, having this in the title tag will help your analytics team to check the traffic trend on these pages.
  • The product is removed from all the categories (display option). This will help users to navigate the page through internal links.
  • The visibility of the product is changed to Status – Enabled, Visibility – Search
  • Remove the product from Amazon/eBay/PLA or any other feeds being used for Advertisements.
  • The SEO team will periodically review Organic Rank and Backlinks to discontinued products.
  • If the page is still sending positive signals to Google/providing a positive SEO benefit, the page is left alone and re-evaluated in 2 months.
  • If the page is no longer sending organic traffic etc. We will 301 redirect this to an appropriate page.
  • Prepare a list for teams to process the 301s.

Lack of Active Blogging

Blogging generates the most traffic. Google will always reward websites that consistently add unique and resourceful articles. Blogging helps you to target less competitive long-tailed keywords.

While these long-tail keywords are not the best at converting a user to customer or lead, these can help spread awareness about our brand. 

Search Engines are also the best place to identify the best topics to write about Use Google Trends to find what are the popular topics in your niche, write an article that covers the information.

Google has also specified a distinctive schema for blog articles. Ensure that all of your blog articles have the BlogPost schema, to make it easier for Google to understand what the page is about. 

Beside schema, you can add internal links to the product pages to make it easier for both Search Engines and user to find them.

Most Important Point:

Ecommerce store owners need to be aware of SEO and how best to leverage it for promotion. We suggest doing a periodic sitewide audit to identify gaps and errors and schedule to fix them, or else hire eCommerce SEO experts or a Digital Agency for a quick audit report.

A site audit will help you to identify and resolve the most pertinent issues as well ensuring the overall health of the site is good

Gauge Your Google Traffic With This Simple SEO Tool

By Digital Agency, Digital Marketing, ecommerce seo, Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips, SEO tools

Building up your presence online is paramount to increase your sales. Nowadays, it is not enough to be on paid, sponsored ads here and there; you need to master Google. This search engine holds the key to boost your brand beyond what you ever dreamt of. We are going to go through one of the best, most revolutionary tools that will be a shortcut to get you there. Learn the secrets of SEO with full-service Digital Agency.

Why is SEO positioning important?

Let’s begin with a question. When was the last time that you went to the second page of Google searches to find the result you were looking for? Just like you, most customers (or potential ones) do not get that far. Thus, you need to be on the first page of results for them to even find you. What this means is that ranking high on SEO for Google means to be in consumer´s faces. If you are not within the clicking range, then you are not even competing.

How to master SEO?

This is a question that most people ask themselves while scratching the top of their heads. Well, let’s begin by saying that SEO is not nuclear physics. You don’t need to have a Master’s Degree in it. What you need is to learn where the shortcuts are and how to take advantage of them.

The software we are about to discuss represents exactly that: a one-stop tool for SEO optimisation. Let’s get right into what this software does and why you need to start working with it today.

Why ‘Keywords Everywhere’?

Have you got any idea of how many people search for the keywords you are targeting? Then how do you know your efforts are focused on the right path? These are questions that pushed the masterminds of this tool to create it and literally what it does best. You´ll get a full insight into your business needed approach and the tools to shift your cannons and aim for the correct target.

Let’s take a look at the core benefits it has to offer:

Benefits

Although they are more than we can list for the purpose of this post; here are the app´s three main benefits in our opinion.

  • Numbers and real traffic The software asks you to enter the exact keywords you are aiming at. Once you´ve done it, it will show you exactly how many people are searching for your keywords in Google. What is this good for? Well, it is a great way to give you a gauge of traffic availability in your segment/niche and city. Pursuing keywords that are nice but have no traffic is the modern version of paying for an ad in a newspaper selling no copies. The first benefit is all about knowing which are the keywords generating traffic.

 

  • Potential ROI In case you are not familiar with the term, ROI means Return On Investment. The higher this number, the more you´ll get back from making an effort and targeting those keywords. ROI is a number that comes from a mathematical equation and fluctuates with the amount of money you put in as well. If you invest wisely and put your hard-earned money on the right ones, results will be optimal. This second benefit is all about how much of what you put in, those keywords will give you back.

 

  • Related keywords From the previous benefits you know which keywords have the biggest traffic and will give you the highest ROI. This third benefit is all about targeting those specific keywords that come from that combination. The app will give you a list of the related keywords with their traffic volume. This will help you choose the perfect keywords to aim at. Focusing your strategy is a straight line to making your money work for you more efficiently.

Conclusion – The time is now

The internet used to be this wild land with no rules and pioneers got the best of it. Understanding the new rules of SEO marketing strategies is nothing short from basic for your business success. ‘Keywords Everywhere’ is the perfect tool to aim your efforts and money in the right direction. Use it, master it, and pave the road to success.

Google Core Algorithm Update June 2019

By Digital Agency, Digital Marketing, Internet Marketing Service, Search Engine Marketing, search engine optimization, SEO News & Updates, seo tips

Updates from the Search Engine Marketing world!

Core Algorithm Update June 2019

In a rare move, Google announced on 3rd June that they would be rolling out a core algorithm update this month. It is unusual for Google to announce updates before they are rolled out.

google core algo update june 2019

They have since announced that the Core Update is now live. To check if your website has been affected by this update, the following needs to be audited: Search Console activity & Google Analytics organic activity.

What is a Core Update? Google has multiple algorithms overlaid on each other so that they are able to tweak various parts of the search engine without affecting others every time they make a minor update. A Core Update is related to the core algorithm, which sits at the base of all these and impacts the main search algorithm itself.

Your website may have been affected by the update, if you’re seeing lower organic activity since 3rd June. The update is still very new and there isn’t enough data available to determine which parts of the core algorithm were tweaked. We’re keeping a close eye on it and will let you know in coming weeks once we have more concrete information! In the meantime, if you’d like us to provide a digital marketing audit for your website, please don’t hesitate to give us a call at 1300780112.

In other news, here are a few more changes we have noticed in the SERP’s that may be of interest:

Rating Score Snippets in Search

Want more visitors to your site? Once your website is ranked on Page 1, one of the ways you can increase traffic is by standing out from competitors and increasing your click-through rate (CTR).

Here’s a great way we’ve been able to do it for ourselves:

schema star rating in serpsReviews and ratings are an important factor in deciding who gets the most Clicks. By leveraging the reviews we already have, we can get our overall rating score (with the stars) to appear in Google, thus increasing CTR and getting more traffic!

While this feature has existed in the SERP for a while, it went away for quite some time as Google had imposed penalties to a lot of websites for the misuse of schema. But this time around, it seems to be back for good!

Want the 5-star ratings to appear in Google for your rankings? Get in touch and we’ll make it happen!

 

Favicons in Mobile SERP’s

Google has started rolling out some changes for mobile search results, which make the websites’ favicons appear in the search result itself. With this new design, a website’s branding can be front and center, making your website stand out from your competitors’ listings.
mobile serp favicon update

You can see Before & After screenshots above. So make sure your website has a favicon!

Meta Elements – Everything You Need to Know About Meta Tags

By Search Engine Marketing, search engine optimization, seo tips

Meta elements or meta tags are text elements of any website that help search engines in identifying the content subject matter of a page. Meta elements are never visible to end users, as they’re hidden in the page’s code.

WordPress users might be familiar with the ‘tagging’ of content, a way to categorize content based on subject. Meta elements work in the same way, but they’re part of a web page’s underlying HTML. They’re usually placed in the ‘header’ part of a web page, and are usually the first to be seen by search engine crawlers.

Meta Elements – Why They Matter for SEO

In the realm of SEO, knowledge on how to effectively use meta elements is part of the most basic of training. At A.P. Web Solutions, a Digital Agency in Melbourne, we consider meta elements are not as important to a page’s SEO as they used to be, thanks to advanced search engine algorithms that can analyze and deduce what a page’s content is about.

To view a page’s meta tags, all you have to do is right-click anywhere on it and click on ‘View Page Source’:

view sourceThere are several different meta tags available, but their usefulness varies quite a bit. In fact, there only a handful of meta tags that search engines such as Google understand.

Important Meta Elements for SEO

As mentioned above, Google understands a select number of meta tags. And perhaps the most important of these meta elements, which will have an impact on your site’s SEO are:

  • Meta title tag – <title>Title of the page</title>: The contents of this tag are shown as the title in search results.
  • Meta description tag – <meta name=”description” content=”some content” />: This tag provides a brief description of the page. A summary of a summary, as its length is very short.
  • Meta robots tag – <meta name=”robots” content=”arg0, arg1”/>: This tag specifies what search engine crawlers should do with the page.
  • Meta keywords tag – <meta name=”keywords” content=”kw0, kw1..”/>: This tag specifies a set (or array, specifically) of keywords that are relevant to the page.

Meta Title Tag

The meta title tag is perhaps the most important of all meta elements, because it’s going to be processed by search engines and then shown as-is to search users.

Whenever you make a search on Google, you’re presented with a set of search results. The main titles of those search results are actually the meta titles of those pages.

Meta title tags are also visible at the top of a browser:

meta titleThe meta title tag is important because it is one of the few meta elements which is visible directly to web users. A badly worded meta title is going to drive away search users, thus severely affecting its click-through rate.

Meta Description Tag

The meta description tag is just as important as the meta title tag, as it can be seen by users in search results.

Usually, the meta description tag contains valuable and actionable information about a page’s content.

meta descriptionWhat most SEO specialists try to ‘fill’ a page’s meta description with highly-searched keywords so the page has better chances to come up in search results. This is a good practice, as long as you don’t go overboard with keywords.

Usually, Google will choose to display the first 155 characters of a meta description, so try keeping it brief and to the point, with well-chosen keywords.

Meta Robots Tag

The meta robots tags act as instructions for search crawlers on what they should do with your page. These tags are generic, and are used to control the behaviour of all search engines, not just Google.

The robots tag can be specified with different arguments based on what you want the search crawlers to do (default values are index and follow):

  • noindex: Prevents the page from being indexed by search engines.
  • Nofollow: Prevents search engines from following links on the page.

Meta Keywords Tag (Deprecated)

The meta keywords tag is not recognized by Google anymore, since it was notorious for being abused by search engine marketers to ‘steal’ traffic by using popular (but unrelated) keywords for web pages.

Optimizing Meta Elements for SEO

Meta elements still play a vital role in determining how well your page will be ranked by search engines. As such, it is important to come up with meta elements which are produced using SEO strategies such as keyword research.

There is no simple formula to help you come up with meta titles and descriptions that will be viewed more favorably by search engines. For titles, it is absolutely important that you include the core keyword once. For meta descriptions, many users make the mistake of ‘stuffing’ them with keywords. This has an adverse effect on readability, and thus reduces reader confidence and trust.  

Why SEO Takes Time & Is It Worth It?

By Internet Marketing Service, Search Engine Marketing, search engine optimization, seo tips

Many disgruntled website owners turn to SEO to improve their search engine visibility and rankings. But they soon find out that even after months of painstaking SEO, the website’s performance in search engines shows little signs of improvement. At this point, many of these owners will start questioning their SEO consultants and their capabilities.

why search engine optimization takes time to workThis is mostly because marketing through online ads produces swift results, and many website owners get the wrong idea that SEO will do a similar job for them. The truth of the matter is that SEO takes time. But if it takes time, is it worth it in the end? In this post, we’ll be discussing the answers to these important questions.

Why SEO Takes Time to Work

Competitor Analysis is Tricky and Takes Time to Perfect

There’s a great chance that many other online companies are selling products and services very similar to yours. These are your competitors and the ones you want to target are those on top of the search results.

That is, of course, easier said than done as everyone is constantly trying to get there. And the ones who’re already there make every effort to keep their place.

importance of being patient when doing search engine optimizationDethroning these websites requires that you do a thorough analysis of their SEO strategy. This takes both time and resources and can be a tricky thing to get right. Make no mistake, you will not figure out a strategy that works for you the first time.

There will be a lot of hit-and-miss involved and many times you’ll see other competitors crop up and take the place of SERP leaders.

The Variables Involved in SEO Strategy

SEO is a vast domain, and there are a lot of variables to keep track of just to stay relevant. Let’s take a look at some of these and how they’ll affect your website’s SERP.

  • Age of Your Domain and Website: The older your domain is, the more time Google or any other search engine has had to crawl through it. You will see many people looking for “aged” domains just because search engines know these exist and they’ll have a better chance of being indexed.
  • Website Design: Websites with great user experiences are favoured by Google. A crucial part of your SEO strategy should be to weed out any bad design elements on your website. This requires skill and time to get right.
  • Reaction to Trends and Regular Content: Your website should be constantly updated with fresh content so that it’s on the radar of the search engines. Trends are also something to keep in check as they bring up new keywords and if your website reacts to popular keywords, search engines will take notice.
  • User Activity on Website: If users are spending a lot of time on your website, it means they’re getting what they came looking for. It also sends good signals to a search engine as it shows your website has relevant content.

A combination of the variables discussed above will determine how well you fare in the search rankings. Keep in mind that keeping track of these variables is a time-consuming process.

Not sure where your website is at with search engine optimization? Get an instant online SEO report (link opens in a new window)

For example, you may find that a website design flaw is causing visitors to leave your website. That may take some time to fix and those users may take time to come back. This will have to be repeated until you find the perfect fix that keeps visitors on your website for longer.

This is what it takes to implement a successful SEO strategy for any website. SEO isn’t a single process; it consists of many smaller but equally important processes that need to be executed efficiently and effectively in order for the overall strategy to be successful.

Any SEO expert worth their salt will inform you of these factors and give you a realistic timeline to see progress in your website’s SERP performance. Agencies that promise you swift results are looking to make a quick buck and obviously don’t care about their reputation.

Why SEO is Worth It

Now that we’ve seen the effort that goes into executing a successful SEO strategy, we can appreciate the time it takes for the strategy to show results. But in the end, is such a time-consuming process really worth it? Let’s take a deeper look at why it is.

People Use Search Engines to Get Content

SEO matters, and it’s more important now than ever. Google alone processes 40,000 searches a second, so it’s obvious that a lot of people are using search engines to find what they need. What’s more, search engines have become very sophisticated and they now favour websites that follow SEO rules responsibly.

Without search engine recognition even if your website has a huge amount of useful content, it won’t be able to reach the end user. At A.P. Web Solutions, we focus on drawing attention to the content you produce. Click here to find out more about our SEO services and find out how you can get a complimentary website analysis.
More importantly, all of your competitors are already using SEO, so you’ll have to use it as well if you want to stay relevant.

It Produces Organic Growth

SEO remains the most sure-fire way of getting real, organic growth of traffic for your website. You might be fine using online ads for some time, but they’ll cost you exorbitant amounts of money after a while and the returns will be diminishing.

SEO, on the other hand, benefits you in two important ways: it increases your SERP ranking and gets you, real followers. These followers are more likely to share your content on social networks which can give your website a huge boost in both traffic and rankings.

This is called organic growth and this is the only viable growth strategy if your website is going to be in business for a long time.

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