Most of the time, SEO is a slow process and it can take months to see results from it. Compared to other forms of online marketing such as PPC or social media, it requires a lot more patience.
Looking for a deal? Find out more about SEO costs and pricing in Australia
BUT, not every aspect of SEO takes months to work. Check out these (relatively) quicker changes you can make to start generating more traffic for your business.
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Create and Optimize a Google My Business Listing
You MUST have a Google My Business listing! You’re leaving money on the table if you’re not using this free service from Google. If you do not have one, watch this video to see how you can set one up easily.
And if you have one already, there’s a lot you can do to optimize this listing and get ahead of the pack. Check out our 101 video to learn how to optimize your Google My Business listing to increase your local rankings.
Improve Your Conversion
Traffic is only as good as it CONVERTS into phone calls, sales, and revenue
Make sure your PHONE NUMBER is visible no matter where the visitor is on your site. An easy way to do this is to make it prominent in the top right corner of the site, visible on all pages along with your Navigation Menu.
Have some FAQ’s on your landing pages (can be your Home page if you have a small site)
Address the most common questions your prospects have.
Add some Trust elements, display your qualifications, testimonials, News or Magazine publications of your business etc.
Add an SSL Certificate
Having an SSL certificate adds an https:// to your website, which would otherwise just be http:// (without the “s”). The “s” stands for Secure.
In October this year, Google sent out emails to website owners (you will have received one if you are signed up to Google Webmaster Tools) that if your website is NOT secure, Chrome will start displaying Warning Signs to visitors on your site (obviously a big No No). This used to apply just to sites that carry out transactions but now applies to ALL websites.
So get in touch with your web designers or Hosts or your SEO consultant Adelaide and ask them to install the SSL certificate on your site.
Improve Your Page Loading Speed
If your visitors have to wait more than 3 seconds for your site to even load, chances are… they’re going to hit the BACK button. As far as Google is concerned, that’s a vote against your site and affects your rankings.
Use the PageSpeed Insights tool to analyse your loading speeds. If it is below 60% (at least), it needs to be addressed.
One of the biggest reasons for slow speeds is over sized images. Make sure to shrink your images before they are uploaded to the site.
Make sure your website is Mobile Optimized
Mobile friendly and mobile optimized are 2 different things.
You can check here if your site is mobile friendly (and most are these days). But this does not mean it is mobile optimized.
Is the phone number prominent and clickable on a smartphone? Is there a Directions button your customers can click? These are the kind of factors that affect conversion highly on mobile as the screen is smaller, so the information presented must be concise with clear call-to-actions.
The resource link below has 5 videos that are all very beginner-friendly. The first one, in particular, explains SEO in a simple and easy-to-understand way and something you can implement right away. Others are about setting up your Google My Business listing, optimizing that listing, finding your keywords and powering up your website.