Google Updates: Security Warnings HTTPS & Google My Business Posts

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There have been 2 main updates from Google this month:

Google’s Security Warning

You MAY have received an E-mail from Google recently about the importance of securing your website with an SSL certificate.

If you have NOT received this email, it is probably because you do not have Google Search Console installed on your website, which is the only channel Google uses to communicate with website owners.

The email warns website owners that starting October 2017, Google Chrome (the most popular internet browser) will start displaying “Not Secure” warnings to visitors to your website, unless you have the SSL certificate installed (which converts your website from HTTP:// to HTTPS://).

This is another step from Google towards their long-term goal of making ALL websites secure with SSL certificates and marking all others as “not secure”. This 2014 blog post from Google’s official blog explains their long-term goal of making all websites secure with the https encryption and also hints that it is a ranking signal.

So jump on the safe side and install an SSL certificate on your website!

We are providing this service for a $150 one-time fee per website. If you would like us to do this for you, click here to pay by Paypal. And please note that you must provide Hosting information for us to be able to install the SSL certificate on your website. You can also ORDER THROUGH THIS PAGE.

Once you pay, we will get in touch by email requesting the information we need.

 

Google My Business Posts

Yet another great update from Google to enable businesses to make Posts that appear directly on the results page!

In other words, when people search for your business name, in addition to your Maps listing showing on the right, a “post” can also now appear just below it. These posts are much like Facebook and Twitter updates, except that they appear directly on Google and people do not need to follow you or even know about your business, to read them.

They can be used to promote events, discounts, promotions etc. Here’s an example screenshot, with the Google Post, highlighted in red:

What Are AMP Pages And What It Means For Your Business?

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Accelerated Mobile Pages (AMP) are part of a recent update that Google has been rolling out gradually this year. So let’s be futuristic and try to figure out how this could affect your business and your website in the months to come. We wouldn’t want to be hit by a Google penalty now, would we?

picture of cute panda artIf you followed Google’s announcements at all last year, then you have likely heard about the huge Mobile-Friendly update that hit in April 2015. For those of you that didn’t have Internet at the time, this update was when Google announced that they would practically be punishing websites that weren’t mobile-friendly by lowering their positions in the search engines. The main reason they did this is because they want to ensure the best possible user experience and since more and more people are now browsing the Internet on mobile devices, Google wants to make sure that websites that aren’t easy to navigate on the phone are not be shown in the first place.

Well, the AMP update is kind of an extension to last year’s “mobilegeddon” update. AMP is merely a very condensed version of your current web pages. When you have AMP installed on your website and someone tries to view it on their mobile device, instead of loading the regular version of your site (which would take longer and consume more data), it would load the AMP version of your website, which is more user-friendly and easier to browse.

When 2 or more websites are competing for the same position, Google always prefers the one that provides the best experience to its users and it gauges that by how up-to-date and relevant your website is. So you’re likely to get more visibility for your business if you go AMP. If you’re ever in a position where you can’t understand why the traffic you’re getting to your website is not converting, ask yourself if your viewers are having a hard time finding the information they’re looking for. Is your site easy to navigate through? Is the Call Us button prominent and easy to find, if you even have one? Is there a Find Us button that gives them instant directions?

At the end of the day, traffic is only as good as the sales it converts into. The more user-friendly your site is, the more Google will reward you with organic traffic. And as far as your website’s health is concerned, organic is always better.