Our Values

APWS Core 4 Values

Excellence
Collaboration
Transparency
Innovation

Excellence

As a boutique specialist agency, we strive for excellence, thoroughness and meticulous attention to detail. Leveraging a tried-and-tested, data-driven approach, we ensure that our clients’ digital presence is unmatched in quality and effectiveness. 

Collaboration

We believe in building robust partnerships with our clients. Collaboration is a key part of our success, both with our clients and internally. We believe in a collaborative organisational structure rather than a linear one. Every client gets 3-5 resources allocated to the account, not just a single team member. 

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Transparency

Trust and transparency are the cornerstones of A.P. Web Solutions. Our commitment to open and honest communication ensures a trustworthy partnership where clients are kept in the loop at every stage. With a fact-based approach, we equip you with a clear and precise view of your digital journey, fostering a relationship based on mutual respect and integrity.

Innovation

In a rapidly evolving digital landscape, A.P. Web Solutions stays ahead of the curve through relentless innovation. Our strategies are rooted in evidence-based approaches, constantly seeking out fresh and groundbreaking avenues to elevate your digital presence. Trust in our agency to not just keep pace with industry advancements but to set a benchmark of innovation, driving your business forward with ingenuity and foresight.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).

vs

Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.

You’re 6 Steps Away From Dominating Google’s Search Results

Step 1: Discover

We start the process with a comprehensive discovery call to dive deep into the ins and outs of your business and understand your needs, market, competition, expectations and goals.

Step 2: Audit

We examine your existing search marketing strategy, conduct extensive keyword research and analyse the competitive landscape to identify the best strategy to increase your market share through Google.

Step 3: Forecast

With this information, we prepare a customised forecast of the growth that we can achieve by implementing our SEO & SEM strategies.

Step 4: Present

We then present our findings to you and recommend a customised plan of action that will help you achieve the best possible results from your SEO and SEM strategies.

Step 5: Launch

After we agree on the plan, it’s time to launch our fully managed end-to-end service. Sit back and let us implement our proven and tested strategies that have worked on 100+ clients.

Step 6: Report

We’ll keep you updated at every step of the way on your growth in Google’s search results with regular reporting. We’ll also keep optimising the strategy as we go based on data-driven insights.

Give us a Call

General Enquiries

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