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Our Values

APWS Core 4 Values



As a boutique specialist agency, we strive for excellence, thoroughness and meticulous attention to detail. Leveraging a tried-and-tested, data-driven approach, we ensure that our clients’ digital presence is unmatched in quality and effectiveness. 


We believe in building robust partnerships with our clients. Collaboration is a key part of our success, both with our clients and internally. We believe in a collaborative organisational structure rather than a linear one. Every client gets 3-5 resources allocated to the account, not just a single team member. 


Trust and transparency are the cornerstones of A.P. Web Solutions. Our commitment to open and honest communication ensures a trustworthy partnership where clients are kept in the loop at every stage. With a fact-based approach, we equip you with a clear and precise view of your digital journey, fostering a relationship based on mutual respect and integrity.


In a rapidly evolving digital landscape, A.P. Web Solutions stays ahead of the curve through relentless innovation. Our strategies are rooted in evidence-based approaches, constantly seeking out fresh and groundbreaking avenues to elevate your digital presence. Trust in our agency to not just keep pace with industry advancements but to set a benchmark of innovation, driving your business forward with ingenuity and foresight.

How are we different from other agencies?

A.P. Web Solutions

  • Realistic, measurable goals with transparent KPIs & milestones.
  • Account Managers have high-level knowledge of strategy + implementation & are actively involved in the project.
  • Directly deal with experienced Specialists & Account Managers who have years of experience specifically with Search Marketing.
  • Customised & bespoke pricing structure for your unique circumstances, taking into account critical variables.
  • A thorough & structured multi-step scoping & due-diligence process before you sign up to ensure fitment, expectations & targets.
  • Clearly defined roadmap (6 months, 12 months) with targets, responsibilities, benchmarks & milestones to track progress.
  • Collaborative organisational structure that allocates 3-5 resources for every account (depending on size of account).


Other Agencies

  • Meaningless guarantees - read the fine print in your contract.
  • Account Managers who are essentially middlemen & answer advanced questions with “I’ll check & get back to you on that”.
  • “Digital Strategists” (fancy term for salespeople) who make promises, sign you up on contracts & hand you over to junior team members.
  • Menu pricing & packages that do not take into account important variables that can make or break your campaign.
  • Signing you up as soon as possible without any research, analysis or discussion about current positioning & targets.
  • Going month-to-month with no particular direction or targets. Generic workflow and process applied to all projects.
  • Underpaid (& overworked) service staff (who do the work) & overpaid sales staff (who sell you guarantees & contracts).

From SMB’s to ASX-listed companies, we’ve worked with 153+ clients big & small

Your Marketing Powerhouse Without The In-House Cost

We’re an extension of your marketing team – specialised marketing expertise at a fraction of the cost. Here’s what you can expect when you get in touch:

Discovery Session
An introductory call to learn more about your business, services/products. marketing history & most importantly, your marketing goals & objectives.
Comprehensive Audit
A comprehensive audit of your website, competitors, current positioning & gaps.
Customised Strategy
Our customised strategy along with pricing, milestones & performance metrics we will monitor along the way to ensure we’re on track to hit our targets.